出版時間:2010-9 出版社:同濟大學出版社 作者:陳夏南,許濤 主編 頁數(shù):286
內(nèi)容概要
本書全面、詳細介紹了各種重要商務場合下的英語運用,涵蓋商務交流、商務職場、企業(yè)管理、市場營銷、人力資源和商業(yè)文化等方面。全書共16個單元,每個單元均有豐富的實務材料,并提供了較完備的各種練習模式,特別強調(diào)增強學生的互動交流能力。 本書供各類高校非英語專業(yè)作公共英語課教材,也可供其他對商務英語感興趣的所有讀者使用。
書籍目錄
Part One Business Communication Unit 1 Job Interviews Text Objective Case Oral Practice Supplementary Reading Unit 2 Business Presentations Text Objective Case Oral Practice Supplementary Reading Unit 3 Business Negotiations Text Objective Case Oral Practice Supplementary ReadingPart Two Business Career Unit 4 Office Politics Text Objective Case Oral Practice Supplementary Reading Unit 5 Office Etiquette Text Objective Case Oral Practice Supplementary ReadingPart Three Management Unit 6 Effective and Efficient Management Text Objective Case Oral Practice Supplementary Reading Unit 7 Leadership Text Objective Case Oral Practice Supplementary Reading Unit 8 Entrepreneurship Text Objective Case Oral Practice Supplementary ReadingPart Four Marketing Unit 9 Marketing Overview Text Objective Case Oral Practice Supplementary Reading Unit 10 Advertisement Text Objective Case Oral Practice Supplementary Reading Unit 11 Brands and Trademarks Text Objective Case Oral Practice Supplementary ReadingPart Five Human Resources Unit 12 Human Resources Management Text Objective Case Oral Practice Supplementary Reading Unit 13 Human Needs and Motivation Text Objective Case Oral Practice Supplementary ReadingPart Six Business and Culture Unit 14 Corporate Culture Text Objective Case Oral Practice Supplementary Reading Unit 15 International Business Culture Text Objective Case Oral Practice Supplementary Reading Unit 16 Business Ethics and Social Responsibility Text Objective Case Oral Practice Supplementary ReadingAppendix: Guide and Samples of Business English Writing Part 1 Principles of Business Writing Part 2 Writing for Employment 1. Job Application Letters 2. Resumes Part 3 Case Study Report Part 4 Business Letters Part 5 E-mail Part 6 Memos Part 7 Agendas & Minutes 1. Agendas 2. Minutes Part 8: Business ProposalsReferences
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