高級(jí)商務(wù)英語(yǔ)教程

內(nèi)容概要

本書(shū)全面、詳細(xì)介紹了各種重要商務(wù)場(chǎng)合下的英語(yǔ)運(yùn)用，涵蓋商務(wù)交流、商務(wù)職場(chǎng)、企業(yè)管理、市場(chǎng)營(yíng)銷(xiāo)、人力資源和商業(yè)文化等方面。全書(shū)共16個(gè)單元，每個(gè)單元均有豐富的實(shí)務(wù)材料，并提供了較完備的各種練習(xí)模式，特別強(qiáng)調(diào)增強(qiáng)學(xué)生的互動(dòng)交流能力。    本書(shū)供各類(lèi)高校非英語(yǔ)專業(yè)作公共英語(yǔ)課教材，也可供其他對(duì)商務(wù)英語(yǔ)感興趣的所有讀者使用。

書(shū)籍目錄

Part One Business Communication   Unit 1  Job Interviews      Text      Objective Case      Oral Practice     Supplementary Reading   Unit 2  Business Presentations     Text     Objective Case     Oral Practice     Supplementary Reading   Unit 3  Business Negotiations     Text     Objective Case     Oral Practice     Supplementary ReadingPart Two Business Career   Unit 4  Office Politics     Text     Objective Case     Oral Practice     Supplementary Reading   Unit 5  Office Etiquette     Text     Objective Case     Oral Practice     Supplementary ReadingPart Three Management   Unit 6  Effective and Efficient Management     Text     Objective Case     Oral Practice     Supplementary Reading  Unit 7  Leadership     Text     Objective Case     Oral Practice     Supplementary Reading  Unit 8  Entrepreneurship     Text     Objective Case     Oral Practice     Supplementary ReadingPart Four Marketing  Unit 9  Marketing Overview     Text     Objective Case     Oral Practice     Supplementary Reading   Unit 10  Advertisement     Text     Objective Case     Oral Practice     Supplementary Reading   Unit 11  Brands and Trademarks      Text      Objective Case      Oral Practice      Supplementary ReadingPart Five Human Resources   Unit 12  Human Resources Management      Text     Objective Case     Oral Practice     Supplementary Reading  Unit 13  Human Needs and Motivation     Text     Objective Case     Oral Practice     Supplementary ReadingPart Six Business and Culture  Unit 14  Corporate Culture     Text     Objective Case     Oral Practice     Supplementary Reading   Unit 15  International Business Culture     Text     Objective Case     Oral Practice     Supplementary Reading   Unit 16  Business Ethics and Social Responsibility      Text      Objective Case      Oral Practice      Supplementary ReadingAppendix: Guide and Samples of Business English Writing   Part 1  Principles of Business Writing   Part 2  Writing for Employment      1. Job Application Letters      2. Resumes   Part 3  Case Study Report   Part 4  Business Letters   Part 5 E-mail   Part 6  Memos   Part 7  Agendas & Minutes      1. Agendas     2. Minutes  Part 8: Business ProposalsReferences

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