新編商務(wù)英語

內(nèi)容概要

　　《新編商務(wù)英語》共分十個單元，每個單元由預(yù)習(xí)，正文及附屬部分，寫作和補充閱讀構(gòu)成。預(yù)習(xí)部分意在幫助讀者了解主課文的主旨與大意；在正文之后是生詞表和注釋，力圖減少讀者的翻檢之苦。附屬的練習(xí)題中包括比較完備的口語訓(xùn)練和案例分析；寫作部分涵蓋了基本的商務(wù)寫作類型；補充閱讀材料是相關(guān)鏈接，可以進一步加深對主題的理解?！缎戮幧虅?wù)英語》后所附的詞匯題答案，便于讀者核對?？傇~匯表給出了生詞與短語的漢語釋義，以確保正確理解。　

書籍目錄

Unit One What's a Business For?PreviewTextWriting AssignmentFurther ReadingNegotiating the Spirit of the DealUnit Two They're Not Employees, They're PeoplePreviewTextWriting AssignmentFurther ReadingHow to Stay Stuck in the Wrong CareerUnit Three Finding Your Innovation Sweet SpotPreviewTextWriting AssignmentFurther ReadingA New Type of PractitionerUnit Four Inside MicrosoftPreviewTextWriting AssignmentFurther ReadingIs Silencing Killing Your Company?Unit Five Pricing and the Psychology of ConsumptionPreviewTextWriting AssignmentFurther ReadingIs Loyalty Profitable?Unit Six The Hidden Challenge of Cross-border NegotiationsPreviewTextWriting AssignmentFurther ReadingNegotiating Without a NetUnit Seven Catching the TidePreviewTextWriting AssignmentFurther ReadingThe Trouble With BanksUnit Eight Cyber AlertPreviewTextWriting AssignmentFurther ReadingPassage One The No-Payment PlanPassage Two When You Absolutely, Positively Don't Want It StolenUnit Nine What Becomes an Icon Most?PreviewTextWriting AssignmentFurther ReadingThree Questions You Need to Ask About Your BrandUnit Ten The Trouble I've SeenPreviewTextWriting AssignmentFurther ReadingPredictable Surprises: The Disasters You Should Have Seen ComingKeysGlossary

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