管理英語(yǔ)教程

前言

　　隨著社會(huì)信息化和經(jīng)濟(jì)全球化趨勢(shì)的到來(lái)。中國(guó)經(jīng)濟(jì)發(fā)生了翻天覆地的變化.英語(yǔ)教學(xué)也成為培養(yǎng)人才的重要環(huán)節(jié)。各種新的管理思想不斷涌現(xiàn)。管理術(shù)語(yǔ)與詞匯層出不窮。同時(shí)，全球經(jīng)濟(jì)發(fā)展已經(jīng)把地球變成地球村，國(guó)際化進(jìn)程需要中國(guó)培養(yǎng)更多的既懂經(jīng)營(yíng)管理。又能熟練掌握外語(yǔ)技能的復(fù)合人才。懂專業(yè)，會(huì)外語(yǔ)的高層次人才是我國(guó)未來(lái)社會(huì)經(jīng)濟(jì)發(fā)展和國(guó)家創(chuàng)新體制的核心力量。鑒于此，我們編寫和出版了這本教材，希望能滿足各界對(duì)管理專業(yè)英語(yǔ)的需求。本教材有以下特點(diǎn)：　　（1）課文內(nèi)容盡量覆蓋管理學(xué)要點(diǎn)和熱點(diǎn)，課文包含理論與事例，使學(xué)習(xí)者了解專業(yè)英語(yǔ)的特點(diǎn)，掌握管理英語(yǔ)專業(yè)術(shù)語(yǔ)和專業(yè)詞匯。　?。?）課文內(nèi)容選自近幾年歐美國(guó)家出版的管理類英文原著，在選材上體現(xiàn)代表性、新穎性、先進(jìn)性和系統(tǒng)性?！　。?）課文安排合理。每個(gè)單元有正課文一篇，課后閱讀一篇。主課文可用。于教師課堂上講解，課后閱讀用于課后自學(xué)，這樣的安排能幫助學(xué)生發(fā)展精讀和泛讀的能力。　?。?）練習(xí)設(shè)計(jì)靈活。類型多樣。教材設(shè)計(jì)有利于培養(yǎng)學(xué)生的聽、說(shuō)、讀、寫、譯五項(xiàng)技能，以此鞏固學(xué)生所學(xué)的知識(shí)點(diǎn)，特別是專業(yè)術(shù)語(yǔ)。　?。?）參考齊全。本書附錄部分提供練習(xí)答案、參考譯文、詞匯表和聽力原文，從而有效幫助教師和學(xué)生進(jìn)行課堂教學(xué)和課后自學(xué)。　　本教材在編寫的過程中廣泛吸納了眾多師生的寶貴意見.同時(shí)也得到了西安交通大學(xué)出版社的領(lǐng)導(dǎo)和編輯們的大力支持，作者對(duì)他們表示衷心的感謝。由于時(shí)間緊迫，加之我們的水平有限，書中的錯(cuò)誤、遺漏在所難免.敬請(qǐng)各位同行與廣大讀者批評(píng)指正。

內(nèi)容概要

　　課文均選自近幾年歐美國(guó)家出版的管理類英文原著，語(yǔ)言地道，覆蓋面全。本教材可供各類大專院校中的企業(yè)管理、經(jīng)濟(jì)管理、財(cái)務(wù)管理、人力資源管理、電子商務(wù)等專業(yè)的本科生和研究生（包括MBA和EMBA）使用。此外，也可作為從事經(jīng)濟(jì)和管理的各界人士掌握管理學(xué)知識(shí)，提高專業(yè)語(yǔ)言技能的自學(xué)教材和參考書使用。

書籍目錄

Unit 1 Introduction to Scientific Management　Additional Reading　The Scientific Method and Model ClassificationUnit 2 Skills of an Effective Administrator　Additional Reading　Management and leadershipUnit 3 Maximizing Shareholder Wealth as the Primary Goal-Foundation Concept　Additional Reading　Maximization of Shareholder Wealth——Managerial StrategiesUnit 4 Alternative Strategies of PepsiCo　Additional Reading　Converting Strategy to Operational RealityUnit 5 Total Quality and Management　Additional Reading　Harley-Davidson's Near Death and Quality RebirthUnit 6 About consumer behavior　Additional Reading　"Touchy-Feely" Research into Consumer MotivationsUnit 7 Nike: It's Not So Much the Shoes But Where They Take You　Additional Reading　Great Salespeople: Drive, Discipline, and Relationship-Building SkillsUnit 8 Logistics Management　Additional Reading　Price Competition in logisticsUnit 9 Human Resource Management: an overview　Additional Reading　Tomorrow's HR Today New Management PracticesUnit 10 Personality and Organizational Behavior　Additional Reading　Policies and Organization in the UPSUnit 11 Performance Appraisal　Additional Reading　Establishing Balance ScorecardsUnit 12 Five Techniques for Full-cycle Cost Management　Additional Reading　Managing OperationsUnit 13 Emergency of Information System　Additional Reading　The Value and Cost of InformationUnit 14 What's Electronic Commerce?　Additional Reading　Electronic PaymentUnit 15 Type and Patterns of Innovation　Additional Reading　Going Solo and CollaborationUnit 16 Introduction to Risk　Additional Reading　Risk RetentionAppendix I Reference Translation of TextsAppendix II Key to the ExerciseAppendix III TapescriptsAppendix IV Glossary

章節(jié)摘錄

　　4. Functional group management. This technique consists of breaking the production process into autonomous groups and treating each as a profit center. There are two reasons for doing so. First, the switch to profit as opposed to cost centers allows the groups to increase the throughput of their production processes even if those changes result in higher costs. The second motivation is the change in mindset that functional group management induces. Converting the production lines to profit centers helps the groups to better understand their contribution to the companys overall profitability1.　　The production process at Tatsuno was broken into ten autonomous groups. By finding ways to increase their output levels, those groups were able to generate additional revenues and greater profits. When the capacity of the factory is increased, real performance of the factory will be improved.　　5. Product costing. This technique helps coordinate the efforts of the other four techniques by providing them with important, up-to-date information. The process consists of three major functions. The first is to determine if new products are indeed being manufactured at their target costs. The second is to ensure that the production processes are operating at the expected level of efficiency. And the third is to identify unprofitable products for further action, such as replacement or aggressive cost reductions.

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