國際商貿(mào)英語

前言

　　隨著經(jīng)濟(jì)全球化和信息技術(shù)的發(fā)展，國際經(jīng)濟(jì)與貿(mào)易活動(dòng)的環(huán)境、內(nèi)容和方式都發(fā)生了重大變化。國際經(jīng)濟(jì)與貿(mào)易，活動(dòng)的內(nèi)容不僅包括商品的跨國流動(dòng)，還包括服務(wù)、技術(shù)以及知識(shí)的跨國流動(dòng)，這些跨、國流動(dòng)比過去任何時(shí)候都規(guī)模更大、程度更高，同時(shí)也伴隨著大量的勞動(dòng)和資本的國際流動(dòng)。對(duì)于國際經(jīng)濟(jì)與貿(mào)易方式，電子商、務(wù)、電子結(jié)算等新的技術(shù)手段的出現(xiàn)和發(fā)展大大地減少了國際貿(mào)易的交易成本，提高了國際經(jīng)濟(jì)與貿(mào)易活動(dòng)的效率，也使許多非貿(mào)易產(chǎn)品和服務(wù)變得可貿(mào)易。國際貿(mào)易產(chǎn)品提供者不僅要考慮東道國經(jīng)濟(jì)、政治和法律的影響，也必須考慮社會(huì)的、環(huán)境的、甚至倫理因素的影響。今天的跨國企業(yè)比過去任何時(shí)候都需要承擔(dān)更多的社會(huì)責(zé)任，也比過去任何時(shí)候都將受到國際組織和貿(mào)易伙伴國相關(guān)規(guī)則的約束?！　‰S著我國經(jīng)濟(jì)發(fā)展和對(duì)外開放規(guī)模的不斷擴(kuò)大，國際經(jīng)濟(jì)與貿(mào)易人才成為我國經(jīng)濟(jì)建設(shè)和社會(huì)發(fā)展需求量較大的人才，其人才培養(yǎng)模式多樣化已成為必然的趨勢(shì)。為了及時(shí)反映經(jīng)濟(jì)全球化和我國經(jīng)濟(jì)發(fā)展、對(duì)外開放的變化，促進(jìn)國際經(jīng)濟(jì)與貿(mào)易領(lǐng)域人才的培養(yǎng)，發(fā)揮院校之間相互合作的優(yōu)勢(shì)，使國際經(jīng)濟(jì)與貿(mào)易專業(yè)的學(xué)生能盡快適應(yīng)快速變化的國際經(jīng)貿(mào)環(huán)境，西安交通大學(xué)出版社邀請(qǐng)了部分國內(nèi)學(xué)有所長的專家教授編撰了這套普通高等教育“十一五”國際經(jīng)濟(jì)與貿(mào)易專業(yè)規(guī)劃教材。為使這套教材的編撰有序地進(jìn)行，還專門成立了教材編寫委員會(huì)，由總主編、分主編和有關(guān)委員組成。各分冊(cè)主編分別由具有一定實(shí)力的本學(xué)科學(xué)術(shù)帶頭人擔(dān)任，組織編寫人員時(shí)注意老中青結(jié)合、教學(xué)人員與科研人員結(jié)合。同時(shí)還建立了規(guī)范的編、審制度，每一分冊(cè)的編寫組擬出大綱，其框架和內(nèi)容經(jīng)過編委會(huì)詳細(xì)討論，最后由總主編和分主編審訂。

內(nèi)容概要

　　全書共十三章，涉及建立貿(mào)易關(guān)系、詢盤、發(fā)盤、還盤、索賠、保險(xiǎn)、裝運(yùn)等外貿(mào)業(yè)務(wù)的各個(gè)環(huán)節(jié)。書中還增加了近來來在外貿(mào)業(yè)務(wù)中使用頻率直萊越高的電子商務(wù)。編寫體例簡(jiǎn)潔明了、深入淺出。每個(gè)章節(jié)都有對(duì)專用詞匯的釋義和內(nèi)容豐富的例句。練習(xí)題設(shè)計(jì)能夠緊扣貿(mào)業(yè)務(wù)的各個(gè)環(huán)節(jié)，幫助讀者理解課文內(nèi)容，鞏固所學(xué)知識(shí)。　　本書可供高等院校經(jīng)濟(jì)貿(mào)易專業(yè)的本科高年級(jí)學(xué)生及MBA、碩士研究生使用，也可供非經(jīng)貿(mào)類專業(yè)學(xué)生、對(duì)外貿(mào)易業(yè)務(wù)人員、各類涉及企業(yè)人員、教師及相關(guān)人員自學(xué)之用。

書籍目錄

Unit 1  Fundamentals of Writing English Business LettersUnit 2  Establishing Business RelationsUnit 3  Enquiries and RepliesUnit 4  Quotations and OffersUnit 5  Orders, Acceptances and RejectionsUnit 6  Sales Confirmation and Purchase ContractUnit 7  Terms of PaymentUnit 8  Transport and InsuranceUnit 9  Complaint, Claim and SettlementUnit 10  Electronic Commerce and E-mailUnit 11  AgencyUnit 12  Letter of Intent, Agreements and ContractsUnit 13  Invitation for Bids, Bidding, Notice of Award and Advertisements

章節(jié)摘錄

　?、?Clearness　　You should make sure that the message conveys what you wish to say and isnot liable to any misunderstanding. Avoid vague and ambiguous expressions.　　In order to achieve clearness， you‘d better use well-constructed sentences andparagraphs as well as straightforward and simple English.　?、贑oncisenss　　Clearness and conciseness often go hand in hand in business correspondence.Conciseness needs to include any information，that is to the point， but to leave outthose statements that don’t bear on the subject. In other words， the true sense ofconciseness lies in that you say everything that must be said but do not wasteyour reader‘s time in words or phrases that can be spared. Say things briefly butcompletely without sacrificing clearness or courtesy. To achieve conciseness ofyour letter writing，　try to keep your Statements short，　avoid unnecessarywordiness or repetition， and eliminate excessive details.　　Paragraphing carefully can make a business letter clearer， easier to read and moreattractive. It is a good rule to confine each paragraph to only one point or topic.　　③ Courtesy　　Courtesy in letter writing refers to employing good human relation skills. Itc0nsists， not in using polite phrases， such as “your esteemed order”， “your kindenquiry”， but in demonstrating your consideration for your correspondent. Treatthe reader with respect and friendliness and sincerity， and be tactful， thoughtfuland appreciative.　　Try to avoid irritating， offensive or belittling statements.　You’d betteranswer letters promptly， for punctuality will please your recipient who hateswaiting for days before he obtains a reply to his letter. Sometimes， discrepancymay occur in business， but with diplomacy and tact it can be overcome and settledwithout ill will on either side. Never show your anger in a business letter.　　And you must also adopt the right tone. Before you begin to write， thinkcarefully about the way in which you want to influence your customer.　Askyourself， “What do I write this letter for？”　and then express yoursel：faccordingly， being persuasive， apologetic， firm and so on. The right tone mayarouse good will， warmth and interest in your reader.

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