商務(wù)英語

內(nèi)容概要

本書共17個單元，結(jié)構(gòu)清晰，適用性強；內(nèi)容豐富，涵蓋商務(wù)交際中的主要實務(wù)環(huán)節(jié)，并按其操作的先后順序編寫，包括相關(guān)知識、范文實例、相關(guān)表達(dá)法及練習(xí)。全書用英文編寫，為教學(xué)提供了一本正規(guī)完整而又系統(tǒng)的教材，也可為學(xué)生提供更多接觸使用英語的機會。    本書不僅適合作為MBA教材，也完全適合作為經(jīng)管、商貿(mào)、金融專業(yè)的教學(xué)用書以及有關(guān)專業(yè)人士的員工培訓(xùn)教材。

書籍目錄

UNIT 1 The Elements of Effective Business Writing  ExercisesUNIT 2 The Forms of the Business Letter  The Parts of the Business Letter and Their placement  Useful Sentences on Business Letters  ExercisesUNIT 3 Establishine Business Relations  Specimens of Establishing-Business-Relation Letters  Useful Sentences on Establishing Business Relations  ExercisesUNIT 4 Business References  Specimen of Reference Letters  Useful Sentences on Business References  ExercisesUNIT 5 Sales Letters  Write an Attractive Opening  Explain the Product  Make Good Your Claims  Write an Effective Close  Give Your Letter an Attractive Look  Specimen of Sales Letters  Useful Sentences on Sales Letters  ExercisesUNIT 6 Trade Enquiry  The Reply to a Letter of Enquiry  Useful Sentences on Trade Enquiry  ExercisesUNIT 7 Quotatio Offe and Tender  Routine Quotations  Quotations Subject to Conditions  Offers  Tender  Useful Sentences on Quotation, Offer and Tender  ExercisesUNIT 8 Orders and Their Fulfillment  Acknowledging the Order  Declining the Order  Useful Sentences on Orders  ExercisesUNIT 9 Banking and Movement of Currency  The Air Mail Remittance Order  The Cable Remittance Order  The Foreign Draft  Collections  Specimen Letters on Banking and Payment  Useful Sentences on Banking and payment  ExercisesUNIT 10 Letters of Credit  Procedure--Application for a Letter of Credit  Specimens of L/C Letters  Useful Sentences on L/C  ExercisesUNIT 11 InsuranceUNIT 12 ShipmentUNIT 13 AgenciesUNIT 14 Settlement of DisputesUNIT 15 Business ContractUNIT 16 Application Letters and ResumesUNIT 17 Other Form of Writen CommunicationReferences

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