經(jīng)濟(jì)管理專業(yè)英語

內(nèi)容概要

作為經(jīng)管專業(yè)英語，本書未以相關(guān)科目的專業(yè)知識(shí)為主要內(nèi)容，一方面是考慮到經(jīng)管類課程的專業(yè)英語對具有相關(guān)專業(yè)知識(shí)的學(xué)生來說較易理解，學(xué)起來也比較枯燥乏味，而且與其相關(guān)的原版書籍大多都有中譯本。同時(shí)，對于考研應(yīng)試、就業(yè)面試以及對學(xué)位論文的寫作和就業(yè)后的實(shí)際工作幫助不大。另一方面是由于信息交流及檢索的不暢通，學(xué)生對于相關(guān)專業(yè)的最新的原版報(bào)刊、學(xué)術(shù)論文及時(shí)尚英語接觸得相對較少，其語言也相對較難理解，加之學(xué)生的英語實(shí)際應(yīng)用（說寫）能力大多較弱，因此，對最新的專業(yè)報(bào)道和經(jīng)典的專業(yè)內(nèi)容有所需求。    這是一本經(jīng)濟(jì)管理的專業(yè)英語教程。本書在選材時(shí)從考研、撰寫論文、實(shí)際工作這三方面進(jìn)行考慮，既要有實(shí)用性、新穎性、學(xué)術(shù)性，又要兼顧趣味性、知識(shí)性和題材的多樣性，更重要的是所選材料的內(nèi)容應(yīng)與經(jīng)管學(xué)科相關(guān)。除個(gè)別文章外，本書的全部文章幾乎均出自2005和2006年的國外專業(yè)出版物，希望為研究生入學(xué)考試、就業(yè)面試及工作需要奠定良好的語言基礎(chǔ)及必要的知識(shí)儲(chǔ)備，并且可以通過領(lǐng)略國際級經(jīng)管大師經(jīng)典文獻(xiàn)借鑒英語經(jīng)管類學(xué)術(shù)期刊的學(xué)術(shù)論文，了解學(xué)術(shù)論文的基本結(jié)構(gòu)與思路。

書籍目錄

1.Who’s Afraid of the Big, Bad Blog ?2.The Prescription for Efficient 3.A Healthy Way of Thinking4.Green Youth and Academic Colours 5.All in a Day’s Interview6.The Next Generation of MBAs7.Ainu, Shop8.An Internet Entrepreneur’s Dotty Idea Pays Off9.Outlook: Time to Undo the Merger?10.The Blue-Colhr CEO11.The Coming Drug Bust?12.The Seats of Power13.Let’s Make a Deal14.Digital Hygicnc for the Holidays15.Coming to America16.Be Aware of the Fraudster’s Trade17.World Executive Summmy--What Could Derail the Current Expansion?18.Will Germany’s New Government Make a Difference for Its Economy?19.Brown to Seek f lbn Windfall from Banks20.Inequality Could Threaten Rising Prosperity21.Economic Outlook: Polls Apart, Germany Is on Top22.Reuben Brothers Keep Their Feet on the Grotmd23.Destruction That Is Creating a Better America24.An Interview with N.Gregory Mankiw25.Parent-onomics 10126.The Reality of Markets27.Why Is Economics So Boring?28.The Price Is Right29.The Thing Itself30.Peter Drucker’s Legacy31.Custamers, Employees Come First for Many Female Executives32.Global Poverty Needs a Global Answer33.Finding Better Solutions Faster34.Presentation Skills35.The Key to Perfect Presentations36.Problem Solving37.Are You Creative?38.Ten Ways to Watch Your Financial Weight39.An Interview with Andrew Campbell40.Enging Leadership41.The Changing Face of the Chinese Executive42.’he Strategic Conundrum43.Cross-border Negotiation: the Most Important Business Skill You Can Possess (226)44.The Adaptivc Corporation45.A Delicate Balance between Risk and Reward46.Mastering Uncertainty47.Knowledge Is Today’s Capital: an Interview with Thomas A.Stewart48.An Interview with C.K.Prahalad49.Co-creating Unique Value with Customers50.Stretching Strategic Thinking

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