托業(yè)備考攻略標(biāo)準(zhǔn)試卷

內(nèi)容概要

本叢書經(jīng)托業(yè)考試的官方機構(gòu)——美國教育考試服務(wù)中心（ETS）授權(quán)，包含托業(yè)考試的官方權(quán)威考題。本叢書旨在幫助考生熟悉托業(yè)考試的全部流程，掌握必備的應(yīng)試技巧。本叢書側(cè)重語言運用能力和理解能力的培養(yǎng)，同時也提供幫助考生獲取高分的應(yīng)試策略。

書籍目錄

Practice Test 1Practice Test 1：Answer SheetPractice Test 2Practice Test 2：Answer Sheet聽力文本答案速查答案解析托業(yè)標(biāo)準(zhǔn)試卷計分換算表

章節(jié)摘錄

　　COMPANY BACKGROUND： The Juneco Company， expected earnings of approximately$40 million， seeks to increase marketing and product innovation efforts to significantly increaserevenues within 1-2 years. Headquartered in upstate New York， Juneco manufactures kitchenwareproducts and home security systems under several nationally recognized brand names. In additionto these major brands， Juneco produces similar products under private label programs for homeimprovement merchants.RESPONSIBILITIES： The brand managers priority is to handle the heightening of product recognitionof Junecos major accounts abroad. The brand manager position was created to build brandrecognition in the marketing sector of Junecos new International Division. The brand managerwill spearhead efforts to foster growth in garden tool products.Specific responsibilities include the following：　　generate marketing plans and lead the development of new products;　　increase public awareness of and demand for Junecos products;　　identify and evaluate market requirements and opportunities;　　work closely with other members of the marketing department， as well as sales and sales　 operations departments to ensure achievement of company goals.PROFESSIONAL EXPERIENCE AND PERSONAL QUALITIES： The ideal candidate will have thefollowing qualifications：~ 3-5 years experience as brand manager in retail marketing;~ strong experience in analyzing current markets;~ outstanding verbal and written communication skills.EDUCATIONAL BACKGROUND： An MA degree in Marketing is required; an MBA is a significant plusUpon receipt of applications， confirmation letters will be sent to applicants via e-mail.

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