商務英語視聽說

前言

　　隨著大學英語教學改革的不斷深入，提供多元的課程模式，滿足不同學習者的需求，已成為大學英語基礎教學完成后或與基礎教學同步進行的大學英語課程改革的關鍵。商務英語作為國際商務環(huán)境中應用的語言，在涉外商務活動日益頻繁的今天，使用范圍越來越廣，應用性也越來越強。在商務英語教學中，視聽說課程是培養(yǎng)聽說交際能力的直接載體。我國商務英語教學起步較晚，國內(nèi)目前與該課程相適應的教材和配套音像材料比較少，而引進教材在體系編排和練習設計上又往往“水土不服”，因此，很多開設商務英語課程的學校在講授視聽說課程時都是以國內(nèi)聽說教材為主，輔以引進版的錄像材料，這實為權宜之策。為了滿足目前大學英語教學改革的需要，滿足大學英語教學對拓展性課程教材的需求，為非英語專業(yè)的大學生提供合適的商務英語視聽說課程教材，《商務英語視聽說》教材編寫組與相關院校的專家學者共同研討，進行了大量的國內(nèi)、國際相關教材的比較研究，精心收集、梳理相關資料，認真設計、編寫了《商務英語視聽說》?！　〗滩膭?chuàng)新是課程改革的關鍵?！渡虅沼⒄Z視聽說》在編寫上以“語境理論”和“圖式理論”等現(xiàn)代語言教學理論為指導，借鑒了“感覺和感知心理學理論”和“專門用途英語教學理論”以及“職業(yè)群集”等高等職業(yè)教育教學理論的最新研究成果。教材在教學目標、內(nèi)容、手段的設計上充分體現(xiàn)了以學生為中心，以交際能力培養(yǎng)為目標的教育思想和理念，并在匯集多年商務英語教學實踐經(jīng)驗的基礎上，甄選素材，精心編撰，科學地將多媒體技術融入教材，改變傳統(tǒng)的以“聽”為主的聽說教學模式，構建了多維度的“音”、“像”結合的互動式視聽說教學模式。教材體系完整、內(nèi)容豐富、題材廣泛、語言規(guī)范、手段先進、形式多樣，體例嚴謹，以期使我國高等教育大學英語視聽說課程，特別是大學商務英語課程的教學建設有所突破。

內(nèi)容概要

　　《商務英語視聽說》主要面向大學本科非英語專業(yè)的學生，也可供其他商務英語學習者使用。教學目標是達到大學英語課程教學要求中對專業(yè)英語教學的要求，并達到BEC初級證書和中級證書的考試要求。本冊為教師用書。

書籍目錄

Unit1  Job InterviewsUnit2  Jobs and ResponsibilitiesUnit3  On the PhoneUnit4  Ata MeetingUnit5  TraveI and VisitsUnit6  Company PresentationsUnit7  ProductPresentationsUnit8  Company PerformanceUnit9  Trade FairsUnit10  Making InquiriesUnit11  Placing an OrderUnit12  Terms of PaymenlUnit13  DeliveryUnit14  Claims and SettlementsUnit15  MarketingUnit16  Advertising

章節(jié)摘錄

　　This interview is used to verify the candidates qualifications for the position and to establish a preliminary impression of the candidates attitude， interest and professional style. A professional screener from the employers Human Resources Department usually conducts the interview. At this stage， the goal is to select the most suitable candidate who will meet the decision-makers.　　Selection Interview　　Conducted by the decision-makers， the purpose of this interview is to probe the candidates qualifications and to assess the comfort level with which the candidate might establish working relationships with others. There may be more than one interview at this stage. As the number of candidates decreases， a candidate may be invited back to meet with the same person and/or with other managers or members of the work group. The candidates ability to establish rapport and present himself/herself as the right person for the position is critical.　　Even if there is only one decision-maker， the opinions of the others will be sought and will probably have an effect on the outcome. When youre invited to interview with a number of people， its important that you present yourself effectively to each one of them. Remember， they will evaluate your skills and ability to fit in. As always， be yourself， but sell yourself to each persons individual concerns.　　Work Sample Interview　　This interview is done to allow the candidate an opportunity to "show their wares". It could be a time for a graphic artist to display his/her portfolio or a salesperson make a sales presentation. An office worker may be asked to complete a business letter using a specific type of software program.　　Peer Group Interview　　This interview is an opportunity to meet and talk with prospective coworkers. Just as in other interviews， the peer group will evaluate the candidate， determining how he/she would fit in.

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