商務(wù)英語(yǔ)視聽(tīng)說(shuō)

前言

　　隨著大學(xué)英語(yǔ)教學(xué)改革的不斷深入，提供多元的課程模式，滿足不同學(xué)習(xí)者的需求，已成為大學(xué)英語(yǔ)基礎(chǔ)教學(xué)完成后或與基礎(chǔ)教學(xué)同步進(jìn)行的大學(xué)英語(yǔ)課程改革的關(guān)鍵。商務(wù)英語(yǔ)作為國(guó)際商務(wù)環(huán)境中應(yīng)用的語(yǔ)言，在涉外商務(wù)活動(dòng)日益頻繁的今天，使用范圍越來(lái)越廣，應(yīng)用性也越來(lái)越強(qiáng)。在商務(wù)英語(yǔ)教學(xué)中，視聽(tīng)說(shuō)課程是培養(yǎng)聽(tīng)說(shuō)交際能力的直接載體。我國(guó)商務(wù)英語(yǔ)教學(xué)起步較晚，國(guó)內(nèi)目前與該課程相適應(yīng)的教材和配套音像材料比較少，而引進(jìn)教材在體系編排和練習(xí)設(shè)計(jì)上又往往“水土不服”，因此，很多開(kāi)設(shè)商務(wù)英語(yǔ)課程的學(xué)校在講授視聽(tīng)說(shuō)課程時(shí)都是以國(guó)內(nèi)聽(tīng)說(shuō)教材為主，輔以引進(jìn)版的錄像材料，這實(shí)為權(quán)宜之策。為了滿足目前大學(xué)英語(yǔ)教學(xué)改革的需要，滿足大學(xué)英語(yǔ)教學(xué)對(duì)拓展性課程教材的需求，為非英語(yǔ)專業(yè)的大學(xué)生提供合適的商務(wù)英語(yǔ)視聽(tīng)說(shuō)課程教材，《商務(wù)英語(yǔ)視聽(tīng)說(shuō)》教材編寫組與相關(guān)院校的專家學(xué)者共同研討，進(jìn)行了大量的國(guó)內(nèi)、國(guó)際相關(guān)教材的比較研究，精心收集、梳理相關(guān)資料，認(rèn)真設(shè)計(jì)、編寫了《商務(wù)英語(yǔ)視聽(tīng)說(shuō)》。　　教材創(chuàng)新是課程改革的關(guān)鍵?！渡虅?wù)英語(yǔ)視聽(tīng)說(shuō)》在編寫上以“語(yǔ)境理論”和“圖式理論”等現(xiàn)代語(yǔ)言教學(xué)理論為指導(dǎo)，借鑒了“感覺(jué)和感知心理學(xué)理論”和“專門用途英語(yǔ)教學(xué)理論”以及“職業(yè)群集”等高等職業(yè)教育教學(xué)理論的最新研究成果。教材在教學(xué)目標(biāo)、內(nèi)容、手段的設(shè)計(jì)上充分體現(xiàn)了以學(xué)生為中心，以交際能力培養(yǎng)為目標(biāo)的教育思想和理念，并在匯集多年商務(wù)英語(yǔ)教學(xué)實(shí)踐經(jīng)驗(yàn)的基礎(chǔ)上，甄選素材，精心編撰，科學(xué)地將多媒體技術(shù)融入教材，改變傳統(tǒng)的以“聽(tīng)”為主的聽(tīng)說(shuō)教學(xué)模式，構(gòu)建了多維度的“音”、“像”結(jié)合的互動(dòng)式視聽(tīng)說(shuō)教學(xué)模式。教材體系完整、內(nèi)容豐富、題材廣泛、語(yǔ)言規(guī)范、手段先進(jìn)、形式多樣，體例嚴(yán)謹(jǐn)，以期使我國(guó)高等教育大學(xué)英語(yǔ)視聽(tīng)說(shuō)課程，特別是大學(xué)商務(wù)英語(yǔ)課程的教學(xué)建設(shè)有所突破。

內(nèi)容概要

　　《商務(wù)英語(yǔ)視聽(tīng)說(shuō)》主要面向大學(xué)本科非英語(yǔ)專業(yè)的學(xué)生，也可供其他商務(wù)英語(yǔ)學(xué)習(xí)者使用。教學(xué)目標(biāo)是達(dá)到大學(xué)英語(yǔ)課程教學(xué)要求中對(duì)專業(yè)英語(yǔ)教學(xué)的要求，并達(dá)到BEC初級(jí)證書和中級(jí)證書的考試要求。本冊(cè)為教師用書。

書籍目錄

Unit1  Job InterviewsUnit2  Jobs and ResponsibilitiesUnit3  On the PhoneUnit4  Ata MeetingUnit5  TraveI and VisitsUnit6  Company PresentationsUnit7  ProductPresentationsUnit8  Company PerformanceUnit9  Trade FairsUnit10  Making InquiriesUnit11  Placing an OrderUnit12  Terms of PaymenlUnit13  DeliveryUnit14  Claims and SettlementsUnit15  MarketingUnit16  Advertising

章節(jié)摘錄

　　This interview is used to verify the candidates qualifications for the position and to establish a preliminary impression of the candidates attitude， interest and professional style. A professional screener from the employers Human Resources Department usually conducts the interview. At this stage， the goal is to select the most suitable candidate who will meet the decision-makers.　　Selection Interview　　Conducted by the decision-makers， the purpose of this interview is to probe the candidates qualifications and to assess the comfort level with which the candidate might establish working relationships with others. There may be more than one interview at this stage. As the number of candidates decreases， a candidate may be invited back to meet with the same person and/or with other managers or members of the work group. The candidates ability to establish rapport and present himself/herself as the right person for the position is critical.　　Even if there is only one decision-maker， the opinions of the others will be sought and will probably have an effect on the outcome. When youre invited to interview with a number of people， its important that you present yourself effectively to each one of them. Remember， they will evaluate your skills and ability to fit in. As always， be yourself， but sell yourself to each persons individual concerns.　　Work Sample Interview　　This interview is done to allow the candidate an opportunity to "show their wares". It could be a time for a graphic artist to display his/her portfolio or a salesperson make a sales presentation. An office worker may be asked to complete a business letter using a specific type of software program.　　Peer Group Interview　　This interview is an opportunity to meet and talk with prospective coworkers. Just as in other interviews， the peer group will evaluate the candidate， determining how he/she would fit in.

圖書封面

圖書標(biāo)簽Tags

無(wú)

評(píng)論、評(píng)分、閱讀與下載

---

    商務(wù)英語(yǔ)視聽(tīng)說(shuō) PDF格式下載

---