商務(wù)交際

前言

　　隨著世界經(jīng)濟(jì)全球化步伐的加快，我國對外開放的深度和廣度也在不斷地加大。尤其是我國加入世界貿(mào)易組織之后，外貿(mào)業(yè)務(wù)日益增長，在激烈的競爭形勢下，各行各業(yè)對國際商貿(mào)從業(yè)人員的能力和素質(zhì)提出了更高的要求。國際商貿(mào)從業(yè)人員需要在文化素質(zhì)、職業(yè)道德、商業(yè)知識、國際服務(wù)意識、工作語言（特別是英語）的水平和溝通技巧等方面達(dá)到一個(gè)新的高度，既要具備較強(qiáng)的輔助管理能力、文書處理能力與協(xié)調(diào)溝通能力，又要通曉英語，成為具有一定商務(wù)知識和行政事務(wù)處理能力的復(fù)合型人才。　　為了順應(yīng)這一國際化大趨勢對商務(wù)英語人才提出的新要求，深圳職業(yè)技術(shù)學(xué)院從2002年起開設(shè)了“商務(wù)交際”課程。該課程主要通過教學(xué)和實(shí)踐，使商務(wù)英語專業(yè)的學(xué)生了解并熟悉商務(wù)交際活動(dòng)的主要內(nèi)容及其背景知識，并通過大量模擬商務(wù)背景下的實(shí)踐活動(dòng)，重點(diǎn)培養(yǎng)學(xué)生的英語交際能力、一定的創(chuàng)新精神和解決問題的能力。考慮到目前的形勢和國內(nèi)高職專業(yè)英語教學(xué)改革的需要，我們決定編寫這本《商務(wù)交際》，將多年教學(xué)改革及實(shí)踐的經(jīng)驗(yàn)與更多同業(yè)人士分享。本書的總體設(shè)計(jì)具有以下幾個(gè)方面的特點(diǎn)：　　獨(dú)創(chuàng)性。國內(nèi)有關(guān)商務(wù)交際的教材種類繁多，大多都傾向于英語口語的單項(xiàng)練習(xí)。本書首次將交際口語、溝通的理論技巧及溝通中的文化差異三者緊密結(jié)合起來，培養(yǎng)學(xué)生處理各種交際情況的綜合技能。　　另外，本書的獨(dú)創(chuàng)性還體現(xiàn)在本書最后一章即非言語交際的內(nèi)容上。非言語交際是商務(wù)交際的重要組成部分。本書除了系統(tǒng)介紹幾種非言語交際形式外，還有針對性地設(shè)計(jì)了各種模擬活動(dòng)，不僅讓學(xué)生充分意識到在商務(wù)情景中身體語言的重要性，還要學(xué)習(xí)掌握如何正確地運(yùn)用身體語言來達(dá)到成功交際的目的。

內(nèi)容概要

“高職高專商務(wù)英語實(shí)踐系列教材”以全新的視角實(shí)踐了商務(wù)與英語一體化、教學(xué)與評估一體化的教學(xué)理念，是一套具有國際視野和中國特色的教材。本教材充分體現(xiàn)了高職高專商務(wù)英語專業(yè)“以實(shí)踐為核心，以英語為主線，以商務(wù)為背景”的教學(xué)模式，引入多元教學(xué)評估體系，全英文編寫，重點(diǎn)培養(yǎng)學(xué)生的商務(wù)實(shí)踐能力。    《商務(wù)交際》是融理論知識、溝通技巧、案例分析與現(xiàn)場模擬為一體的教材，有如下特點(diǎn)：    獨(dú)創(chuàng)性：首次將交際口語、溝通的理論技巧及溝通中的跨文化差異三者緊密結(jié)合，并系統(tǒng)講述了非言語交際形式，培養(yǎng)學(xué)生在不同商務(wù)情景下守成各種交際任務(wù)的綜合技巧。    科學(xué)性：結(jié)構(gòu)設(shè)計(jì)合理，單元內(nèi)部模塊分明，訓(xùn)練目標(biāo)清晰；采用單元評估的形成性考核試試教學(xué)和評估有機(jī)結(jié)合。    靈活性：各單元相對獨(dú)立，活動(dòng)形式豐富多樣。

書籍目錄

Unit1 Reception  Learning Objectives  Snapshot  A. Making Reservations  B. Making Introductions  C. Starting and Encouraging Small Talks  D. Inviting  E. Entertaining Visitors  AssessmentUnit 2 Telephone Calls  Learning 0bjectives  Snapshot  A. Preparation for a Call  B. The Beginning of a Call  C. The Middle of a Call  D. The End ofa Call  E. Leaving and Taking Messages  AssessmentUnit 3 Meetings  Learning Objectives  Snapshot  A. Preparing for a Meeting  B. Opening a Meeting  C. During a Meeting  D. Ending a Meeting  AssessmentUnit 4 Orai Presentation  Learning Objectives  Snapshot  A. Preparation  B。Introduction of the Presentation  C. Body of the Presentation  D. End of the Presentation  E. Using Visual Aids  AssessmentUnit 5 Neaotiations  Learning Objectives  Snapshot  A. Preparing for Negotiations  B. Opening a Negotiation  C. Managing Conflict  D. Bargaining and Making Concessions  E. Closing a Negotiation  AssessmentUnit 6 Complaints  Learning Objectives  Snapshot  A. Preparing for Making a Complaint  B. Making a Complaint  C. Receiving a Complaint  D. Solving a Complaint  AssessmentUnit 7 Employment Communication  Learning Objectives  Snapshot……Unit 8 Nonverbal CommunicationAppendix ⅠAppendix ⅡAppendix ⅢAppendix Ⅳ

章節(jié)摘錄

　　Correction: I havent seen you around here before. Have you worked here long？　　2. Man: Oh, you must make more money than I do then. rm in Sales. Correction: Oh, that must be why I havent seen you around, rm in Sales. （It is inappropriate to discuss how much people make in an office during a small talk.）　　3. Man: Its OK. Hey, you look like you could really use a coffee. Correction: Its OK. Hey, you look like you could really have a coffee.　　4. Man: Tell me about it！ At least its supposing to be a nice weekend. Correction: Tell me about it！ At least its supposed to be a nice weekend.　　5. Woman: Yes, rve listened that they are calling for blue skies. Correction: Yes, rye heard that they are calling for blue skies.　　6. Man: The Chiefs！ Do you think theyre going to make it to the finals this year？ Correction: （The man should not continue with this subject because the woman is obviously not interested in it.）　　7. Man: Speaking of desks, what do you think of the new office furniture？ Correction: （The man did not lake the cue that the woman wants to end the conversation.）　　8. Woman: Its nice, but I would rather get paid for my overtime hours than have new furniture. Correction: （Giving your opinion about a controversial subject is not appropriate when making a small talk with someone you dont know or trust.）　　9. Man: Oh. Well, I think 111 be heading home early today. It might be snow. Correction: Oh. Well, I think 111 be heading home early today. It looks like it might snow.　　10. Woman: Me neither！ My divorce will finally come through by then！ Correction: lPrivate information about ones personal life is not acceptable.）　　Listening　　I） Have you been to Edinburgh before　　2） do you have much time here in Scotland　　3） There is such a lot to see　　4） to get you there in good time　　5） Was it a good flight today　　6）There was a lot of turbulence

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