商務英語函電

內(nèi)容概要

　　《商務英語函電》立足于啟發(fā)式教學，突出“教、學、做”一體的理念，按國際貿(mào)易的各個環(huán)節(jié)構建教學內(nèi)容。內(nèi)容涉及商業(yè)書信的結構、建立業(yè)務關系、詢盤發(fā)盤和還盤、成交、包裝和裝運、保險、支付方式、索賠和理賠等，共十一個教學單元。每個單元包括：情景設置、范例學習、寫作指導、課后練習、常用表達法和實訓內(nèi)容。情景設置是為學習英文函電起到鋪墊作用。每課的課文后附有圍繞所學課文中的短語和表達方法，讀者通過反復練習加以鞏固。本教材的特色是每單元后面有實訓練習，其中的很多材料來自外貿(mào)企業(yè)的真實案例，具有很強的實用性和綜合性?！渡虅沼⒄Z函電》最后還附上了商務函電模板，以便讀者在學習和工作中參考?！渡虅沼⒄Z函電》面向英語基礎一般的讀者，書本結構按照中文讀者的思路展開，既是一本高職高專國際貿(mào)易、國際商務、商務英語等專業(yè)的教科書，也是一本對外經(jīng)、外貿(mào)、外事及合資企業(yè)工作人員具有實用價值的工具書。

書籍目錄

Chapter 1 The Introduction to Business Letter
Learning Objective
1.1 The Structure of a Business Letter
1.2 Styles of Layout
1.3 Envelope
Chapter 2 Establishing Business Relations
Learning Objective
Case 1
Case 2
Case 3
Chapter 3 Enquiry, Offer and Counter-offer
Learning Objective
Case 1
Case 2
Case 3
Case 4
Chapter 4 Enquires of and Amendment to L/C
Learning Objective
Case 1
Case 2
Case 3
Case 4
Chapter 5 Ways of Communication
Learning Objective
Case 1
Case 2
Case 3
Chapter 6 Sales Promotion
Learning Objective
Case 1
Case 2
Case 3
Chapter 7 Terms of Payment
Learning Objective
Case 1
Case 2
Case 3
Chapter 8 Packing
Learning Objective
Case 1
Case 2
Case 3
Chapter 9 Insurance
Learning Objective
Case 1
Case 2
Case 3
Chapter 10 Shipment
Chapter 11 Claims & Settlements
Appendix 1 Key to the Exercises
Appendix 2 Business English Correspondence Common Template

章節(jié)摘錄

　　Generally， the inside name and address should include some or all part of the following ： the receiver' s name and title， company name， street address， city， state/ province， postcode and country. It appears on the left margin and usually starts two to four lines below the last line of the letterhead.　?。?）Attention Line　　The attention line is used to name the specific individual whom the letter is address to. It is usually placed between the inside address and the salutation or within the inside address and centered over the body of a letter in the indented style.　?。?）Salutation　　Two lines below the inside name and address of a letter is the salutation. The customary formal greeting in a business letter is" Dear Sir" or "Dear Madam" used for addressing one person； and "Dear Sirs"， "Dear Mesdames" or "Gentlemen" for addressing two or more people. If the receiver is known to the writer personally， a warmer greeting such as "Dear Mr. Smith" is preferred.　　……

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