旅游英語專業(yè)系列教程·實用旅游英語寫作

出版時間:2009-6  出版社:吉林出版集團有限責任公司  作者:曹繼宏 著  頁數(shù):182  

內(nèi)容概要

  為了適應旅游人才市場對旅游教育的要求,《實用旅游英語寫作》從旅游商務溝通的角度對旅游產(chǎn)業(yè)涉及的信函、廣告、宣傳、合同、協(xié)議、表格、工作報告等相關英語應用文體的格式及寫作方法做出了系統(tǒng)介紹,尤其是對學員在就業(yè)過程中必然要涉及的簡歷及求職信的寫法做出了較為詳盡的說明,希望他們能夠學以致用,解決未來在旅游產(chǎn)業(yè)中就業(yè)及工作的實際問題。旅游產(chǎn)業(yè)涉及交通、住宿、飲食、游覽、購物、娛樂等諸多項目,《實用旅游英語寫作》在編寫過程中盡可能提供各種典型寫作范例。全書共分九章,每章前有學習目標,結尾有本章重點內(nèi)容總結,此外還附有練習題、疑難詞匯及表達方式的注釋,以方便學習者使用。

書籍目錄

ForwardChapter One General Introduction to Practical English Writing1. Features of practical English writing2. Principles of practical English writing3. Elements of effective English writing4. Practical writings in daily communicationsChapter Two Business Letters in the Travel Industry1. The essential parts of a business letter2. The language characteristics Of a business letter3. The forms of a business letter4. The memo5. The circular6. The form letterChapter Three Advertising Literature in the Travel Industry1. The structure of advertisements2. Language characteristics of English advertising3. Advertising in the travel industryChapter Four Publicity Literature in the Travel Industry1. The difference between publicity and advertising2. Characteristics of publicity literatures in the travel industry3. The presentation of destination country/city or a tourist attractionChapter Five Agreements and Contracts in the Travel Industry1. The layout of agreements in the travel industry2. Contracts in the travel industry3. The features of agreements and contractsChapter Six Document Forms and Invitations in the Travel Industry1. Format qualifications of document forms2. Contents of document forms3. Devices used in the completion of the document forms4. Invitations in the Travel IndustryChapter Seven Tour Itineraries, Work Reports and Menu Design in the Travel Industry1. The structure of the tour itinerary2. The arrangement of reports3. Special techniques in writing a work report4. Qualities of reports5. MenusChapter Eight Resumes in the Travel Industry1. The structure of resumes2. The space layout of the resume3. Features of a resume4. Resumes in the travel industryChapter Nine Cover Letters in the Travel Industry1. The structure of cover letters2. Rules of writing cover Letters3. Layout of English cover letters4. Steps of writing a cover letterReferences

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