新概念外貿話題英語

內容概要

本書內容涉及外貿業(yè)務的各個層面，包括尋找潛在客戶、發(fā)展業(yè)務關系、交換產品信息、詢盤及答復、發(fā)盤及還盤、支付方式、訂單的執(zhí)行、運輸、保險、索賠和理賠、代理、銀行業(yè)務、鞏固業(yè)務關系等。    本書每個單元設置包括“情景定位”，“外貿實景對話”，“語言技能拓展”，“會話策略與技巧”，“商務禮儀與文化”五個部分。情景定位部分簡要介紹整個單元的背景知識，使學習者迅速抓住要點。外貿實景對話部分呈現外貿口語對話、詞匯、注釋，為學習者提供大量真實的語言素材。語言技能拓展部分提供大量練習，旨在夯實學習者語言基礎。會話策略與技巧部分對于會話的技巧加以總結和提煉，希望學習者在運用英語進行交流的過程中，不僅要注意語言本身，還關注語言以外的因素，如身體語言、語音語調等。商務禮儀與文化部分通過介紹跨文化商務活動中常見的文化差異和商務禮儀，為學習者進行成功、高效的商務交流提供實用指南。

書籍目錄

Chapter 1  Embrace the opportunity　——Seeking business opportunity尋找潛在客戶　Unit 1 Greetings and introduction初次見面與介紹　Unit 2 Phoning and making appointments電話及預約　Unit 3 Introducing company and business scope介紹公司的運作情況和經營范圍Chapter 2  Partnership counts　——Estahlishing business relationship發(fā)展業(yè)務關系　Unit 4 Hoping to enter into business relations with ABC company希望和某公司建立業(yè)務往來　Unit 5 The arrival of a client接洽客戶Chapter 3  Quality first　——Exchanging product information交換產品信息　Unit 6 Talking about Quality談論產品質量　Unit 7 Talking about packing談論產品包裝Chapter 4  Show me the list　——Inquiry and replies詢盤及答復　Unit 8 Hoping to get the price of cement and catalogue希望獲得價格及目錄單　Unit 9 Reply to the inquiry對詢盤的答復　Unit 10 Negotiating price商議價格　Unit 11 Discount產品折扣Chapter 5 Let’s negotiate　——Offer and counter-offer報盤及還盤　Unit 12 Making an offer報盤　Unit 13 Making a counter-offer還盤Chapter 6 Just pay it　——Payment Terms支付方式　Unit 14 Letter of Credit信用證　Unit 15 L／C amendment and extension信用證的修改及延展　Unit 16 Collection托收　Unit 17  Remittance匯付Chapter 7  Meet my requirements　——Execution of an order訂單的執(zhí)行  　Unit 18 Packing包裝　Unit 19 Inspection商檢Chapter 8  A plain sailing　——Shipment運輸　Unit 20 Modes of transport運輸方式　Unit 21 Shipment海運Chapter 9  No worry，no risk　——Insurance保險　Unit 22 Insurance clauses保險條款Chapter 10  Let’s talk　——Claims and arbitration索賠和仲裁　Unit 23 Claims索賠　Unit 24 Arbitration仲裁Chapter 11  Mutual Trust Wins　——Agency代理　Unit 25 Wishing to be the sole agent for ABC company希望做某公司的代理　Unit 26 Terms of agency代理條款Chapter 12  A good help　——Banking business銀行業(yè)務　Unit 27 Opening an account開戶　Unit 28 Exchange rate匯率　Unit 29 Currency converter貨幣兌換　Unit 30 Check支票Chapter 13  A bright future ahead　——Strengthening business partnership加強商務合作關系　Unit 31 In a Restaurant品嘗美食　Unit 32 At an exhibition參觀會展　Unit 33 At the scenery spot觀光旅游　Unit 34 After sales service售后服務后記

章節(jié)摘錄

　　In our daily human communication， greetings between each other are primarily necessary.The differences be-tween cultures and customs cause the differences between the courtesies in greeting， which colors the customs ingreeting， such as nodding， bowing， hands-folding， hugging and handshaking， and among these， handshaking isregarded as a universal language in greetings. Then what shall we notice while shaking hands with others？　　1.Firstly， we must use right hands to shake.　　If you have something to do with your right hands， you should explain to him or her， or nodding to say sorrywhile showing your hands to him or her， and getting the forgiveness. Then you should wash your hands immediatelyand treat him or her warmly. If you are wearing a glove， you should take it off， putting it down or holding it， andshake hands with him or her. Never shake hands without taking your glove off， or leaving it around casually， whichwill make him or her misunderstand you. But the requirements can be lowered when it comes to woman： when a la-dy takes off her glove， it means she respects especially， but a lady must take the glove off while shaking hands withthe seniors.　　2.Secondly， we should pay attention to the orders.　　Who should hand first while shaking hands？ The seniors， the ladies and the teachers should give hands to thejuniors， the men and the students. If two couples meet with each other， ladies greet each other first， then the hus-bands greet others wives， and the greetings between men comes last. While the guests pay a visit， generally， thehosts hand. first； and while saying goodbye， the guests hand first， meaning "dont bother to see me out".

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