全球化背景下的外國(guó)語言文學(xué)研究叢書

內(nèi)容概要

　　《商務(wù)英語文體研究》旨在運(yùn)用不同的現(xiàn)代文體學(xué)理論和方法以及語言學(xué)和文化理論對(duì)商務(wù)英語文體進(jìn)行系統(tǒng)全面的研究。全書運(yùn)用功能文體學(xué)、語用文體學(xué)、認(rèn)知文體學(xué)、批評(píng)性話語分析、生態(tài)批評(píng)話語分析等來研究英語商務(wù)文本，從語域、語類結(jié)構(gòu)、語篇、語義、詞匯、語法、語用、功能、意識(shí)形態(tài)等層面上探討英語商務(wù)文本的文體特征及其功能。通過閱讀本書，讀者不僅能夠掌握不同的文體學(xué)、語言學(xué)及文化理論，深刻理解多種英語商務(wù)文本的語言特征和文體模式，而且能更有效地把書本上所學(xué)的理論和分析方法運(yùn)用于商務(wù)英語寫作、商貿(mào)實(shí)務(wù)、商務(wù)翻譯和商務(wù)英語教學(xué)中。

作者簡(jiǎn)介

徐真華，江蘇無錫人，語言學(xué)博士?，F(xiàn)任廣東外語外貿(mào)大學(xué)教授、博士生導(dǎo)師，教育部高等學(xué)校外語專業(yè)教學(xué)指導(dǎo)委員會(huì)委員兼法語分委員會(huì)副主任委員、中國(guó)法國(guó)文學(xué)研究會(huì)副會(huì)長(zhǎng)、中國(guó)歐洲學(xué)會(huì)法國(guó)研究分會(huì)副會(huì)長(zhǎng)、廣東省翻譯協(xié)會(huì)會(huì)長(zhǎng)、廣州市科學(xué)技術(shù)協(xié)會(huì)副主席。曾先后赴摩洛哥王國(guó)穆罕默德五世大學(xué)、巴黎新索邦大學(xué)、加拿大蒙特利爾大學(xué)研修當(dāng)代法國(guó)語言文學(xué)和高等教育管理。
1990年以來發(fā)表《論馬爾羅的藝術(shù)形式》《憂郁的詠唱——奈利岡其人其詩(shī)》《語言與文化——從詩(shī)與歌看法國(guó)的俚語俗語》《知識(shí)經(jīng)濟(jì)與跨文化能力的培養(yǎng)》等論文60余篇。主要著述有《理論·模式·方法——外國(guó)語高教研究》《中國(guó)學(xué)生易犯的法文錯(cuò)誤分析》《企業(yè)與傳播》《理性與非理性——20世紀(jì)法國(guó)文學(xué)主流》《新詞與社會(huì)互動(dòng)關(guān)系研究》《法國(guó)文學(xué)導(dǎo)讀——從中世紀(jì)到20世紀(jì)》等。
戴桂玉：廣東外語外貿(mào)大學(xué)英語教授，碩士研究生導(dǎo)師；2000年畢業(yè)于上海外國(guó)語大學(xué)英語學(xué)院，獲得文學(xué)博士學(xué)位。主要從事英美文學(xué)教學(xué)與研究工作。在《外國(guó)文學(xué)評(píng)論》、《外國(guó)文學(xué)》、《外國(guó)文學(xué)研究》等多種學(xué)術(shù)刊物上發(fā)表論文30余篇，出版的專著和編著有《海明威小說中的婦女及其社會(huì)性別角色》、《新編英美文學(xué)欣賞教程》、《英美文學(xué)選讀應(yīng)試指南》等。

書籍目錄

前言
Preface
Chapter 1  Introduction
  1.1  The Development of Western Stylistics
  1.1.1  Formalistic Stylistics
  1.1.2  Functional Stylistics
  1.1.3  Cognitive Stylistics
  1.1.4  Pragmatic Stylistics
  1.1.5  Discoue Stylistics
  1.1.6  Linguistic Stylistics
  1.1.7  Literary Linguistics
  1.1.8  Social Historical and Social Cultural Stylistics
  1.2  Main Concepts Relating to Modern Stylistics
  1.2.1  Stylistics
  1.2.2  Language
  1.2.3  Aspects of the Speech Events
  1.2.4  Language Varieties and Functio
  1.2.5  Difference between Discoue and Text
  1.2.6  Register
  1.2.7  Genre
  1.2.8 Style
  1.2.9  Functional Style
  1.2.10  The Representative Form of Stylistic Features
Chapter 2  Functional Stylistic Approach to Business English
  2.1  Contextual Analysis of Business English
  2.2  Semantic Analysis of Business English
  2.2.1  Generic Structure
  2.2.2  Cohesion
  2.2.3  A Case Study of the Cohesive Ties in a Business Public
Relation Letter
  2.3  Lexicogrammatical Analysis of Business English
  2.3.1  Thematic Structure
  2.3.2  Mood Structure
  2.3.3  Modality
  2.3.4  Traitivity Structure
Chapter 3  Pragmatic Stylistic Approach to Business English
  3.1  Politeness Principles Applied to Business English
  3.1.1  Leech's Politeness Principle
  3.1.2  Brown and Levion's Face-Saving Theory
  3.1.3  Politeness Principles Revealed in English Business
Correspondence
  3.1.4  Politeness Strategies Applied to English Business
Negotiation
  3.2  Speech Act Theory Applied to Business Correspondence
  3.2.1  Notion of Speech Act Theory
  3.2.2  Performatives
  3.2.3  Locutio, Perlocutio and IIIocutio
  3.2.4  Indirect Speech Acts
  3.2.5  The Relatio between Sentence Types and IIIocutionary Acts
  3.2.6  The Stylistic Colo of Speech Act
  3.2.7  Speech Act and Text
  3.2.8  A Case Study of the Speech Acts Represented in
International Business Correspondence
  3.3  Cooperative Theories Applied to Business English
  3.3.1  Conveational Implicature
  3.3.2  Cooperative Principle
  3.3.3  Application of the Cooperative Principle to Business
 Correspondence
Chapter 4  Cognitive Stylistic Approach to Business English
  4.1  Definition of Conceptual Metaphor
  4.1.1  The Cross-Domain Mapping
  4.1.2  The Experiential Hypothesis
  4.2  Classification of Conceptual Metaphor
  4.2.1  Orientational Metaphor
  4.2.2  Ontological Metaphor
  4.2.3  Structural Metaphor
  4.3  Cultural Influences on Metaphor
  4.4  Study of Metapho in Economic Discoue
  4.4.1  Economists' Views
  4.4.2  Applied Linguists' Views
  4.5  A Case Study of Organism Metaphor in English Business
Discoue
  4.5.1  Economy-as-Peon Metapho
  4.5.2  Economy-as-Animal Metapho
  4.5.3  Economy-as-Plant Metapho
  4.5.4  Summary
Chapter 5  Critical Discoue Analytical Approach to Business English
  5.1  Different Definitio of Critical Discoue Analysis (CDA)
  5.2  Discoue & Ideology
  5.3  Eight Key Principles of CDA
  5.4  Fairclough's Three-Dimeional Model
  5.5  A Case Study of the "Prominent" and "Concealing" Functio of
Conceptual Metaphor in Advertisements
  5.5.1  Metapho in Advertisements
  5.5.2  Conceptual Metapho from the Pepective of CDA
  5.6  A Case Study of the Gender Roles Revealed in the Traitivity
Choice of a Commodity Advertisement
  5.6.1  Gender
  5.6.2  Androgyny
  5.6.3  Traitivity Choice
  5.6.4  Analysis of the Data
Chapter 6  Ecocritical Discoue Analytical Approach to Business
English
  6.1  Deep Ecology
  6.1.1  Two Norms
  6.1.2  Eight Principles
  6.2  Attitude System
  6.2.1  Affect
  6.2.2  Judgment
  6.2.3  Appreciation
  6.3  A Case Study of the Deep Ecological Cociousness Encoded in
English Eco-hotel Profiles
  6.3.1  Description of Linguistic Features in Terms of Traitivity
and Attitude
  6.3.2  Interpretation of the Deep Ecological Cociousness
  6.3.3  Explanation of the Social Contexts
  6.3.4  Summary
References
Appendix

圖書封面

評(píng)論、評(píng)分、閱讀與下載

---

    全球化背景下的外國(guó)語言文學(xué)研究叢書 PDF格式下載

---