新世紀(jì)商務(wù)英語(yǔ)專業(yè)本科系列教材

內(nèi)容概要

“新世紀(jì)商務(wù)英語(yǔ)專業(yè)本科系列教材”是國(guó)內(nèi)首套按照《高等學(xué)校商務(wù)英語(yǔ)專業(yè)本科教學(xué)要求》
(試行)編寫的商務(wù)英語(yǔ)專業(yè)教材。教材以現(xiàn)代外語(yǔ)教育理念和教材設(shè)計(jì)理論為指導(dǎo)，結(jié)合商務(wù)英語(yǔ)語(yǔ)言和教學(xué)的特點(diǎn)，融合多年商務(wù)英語(yǔ)教學(xué)實(shí)踐，由國(guó)內(nèi)知名外語(yǔ)教學(xué)專家和長(zhǎng)期從事商務(wù)英語(yǔ)教學(xué)的教授共同參與，聯(lián)袂打造。
　　體現(xiàn)《教學(xué)要求》的培養(yǎng)目標(biāo)，強(qiáng)調(diào)打好扎實(shí)的語(yǔ)言基本功，兼顧商務(wù)專業(yè)素質(zhì)與人文素養(yǎng)的同步提升。編排和選材注重學(xué)生正確世界觀和道德觀的形成，注重思維能力、創(chuàng)新能力和跨文化交際能力的培養(yǎng)。
　　語(yǔ)言、文化與商務(wù)有機(jī)融合，注重商務(wù)英語(yǔ)技能和商務(wù)專業(yè)課程的合理銜接。學(xué)習(xí)任務(wù)設(shè)計(jì)豐富多樣，有助于訓(xùn)練學(xué)生交際能力、自主學(xué)習(xí)能力和合作學(xué)習(xí)能力。
　　單元緊扣社會(huì)熱點(diǎn)話題，難度合理遞增，選文思想內(nèi)涵深刻，可讀性強(qiáng)，充分反映經(jīng)濟(jì)全球化時(shí)代的特點(diǎn)。為教學(xué)提供多媒體資源，豐富的視頻材料可增加語(yǔ)言學(xué)習(xí)的趣味性和輸入的有效性，調(diào)動(dòng)學(xué)生課堂參與的積極性；主干教程配套電子教案，方便實(shí)用，充分滿足個(gè)性化教學(xué)需要。

書籍目錄

Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
Unit 6
Unit 7
Unit 8
Unit 9
Unit 10
Unit 11
Unit 12
Unit 13
Unit 14
Unit 15　
Unit 16
Appendix:Key to Test Yourself

章節(jié)摘錄

　　Lowering trade barriers is one of the most obvious means of encour-aging trade. The barriers concerned include customs duties （or tariffs） andmeasures such as import bans or quotas that restrict quantities selectively.From time to time other issues such as red tape and exchange rate policieshave also been discussed.　　Since GATT's creation in 1947-48 there have been eight rounds oftrade negotiations. A ninth round， under the Doha Development Agenda， isnow underway.~ At first these focused on lowering tariffs （customs duties）on imported goods. As a result of the negotiations， by the mid-1990s indus-trial countries' tariff rates on industrial goods had fallen steadily to less than4%.　　But by the 1980s， the negotiations had expanded to cover non-tariffbarriers on goods， and to the new areas such as services and intellectualpropetty.　　Opening markets can be beneficial， but it also requires adjustment.The WTO agreements allow countries to introduce changes gradually，through "progressive liberalization". Developing countries are usually givenlonger time to fulfill their obligations.Predictability： through binding and transparency　　Sometimes， promising not to raise a trade barrier can be as importantas lowering one， because the promise gives businesses a clearer view oftheir future opportunities. With stability and predictability， investment isencouraged， jobs are created and consumers can fully enjoy the benefits ofcompetition —— choice and lower prices. The multilateral trading system isan attempt by governments to make the business environment stable andpredictable.　　In the WTO， when countries agree to open their markets for goods orservices， they "bind" their commitments. For goods， these bindings amountto ceilings 　　n customs tariff rates. Sometimes countries tax imports at ratesthat are lower than the bound rates.~ Frequently this is the case in devel-oping countries. In developed countries the rates actually charged and thebound rates tend to be the same. 　　......

圖書封面

評(píng)論、評(píng)分、閱讀與下載

---

    新世紀(jì)商務(wù)英語(yǔ)專業(yè)本科系列教材 PDF格式下載

---