新世紀(jì)商務(wù)英語(yǔ)專業(yè)本科系列教材

內(nèi)容概要

本書是國(guó)內(nèi)首套按照《高等學(xué)校商務(wù)英語(yǔ)專業(yè)本科教學(xué)要求》（試行）編寫的商務(wù)英語(yǔ)專業(yè)教材。教材以現(xiàn)代外語(yǔ)教育理念和教材設(shè)計(jì)理論為指導(dǎo)，結(jié)合商務(wù)英語(yǔ)語(yǔ)言和教學(xué)的特點(diǎn)，融合多年商務(wù)英語(yǔ)教學(xué)實(shí)踐，由國(guó)內(nèi)知名外語(yǔ)教學(xué)專家和長(zhǎng)期從事商務(wù)英語(yǔ)教學(xué)的教授共同參與，聯(lián)袂打造?！　　趔w現(xiàn)《教學(xué)要求》的培養(yǎng)目標(biāo)，強(qiáng)調(diào)打好扎實(shí)的語(yǔ)言基本功，兼顧商務(wù)專業(yè)素質(zhì)與人文素養(yǎng)的同步提升。編排和選材注重學(xué)生正確世界觀和道德觀的形成，注重思維能力、創(chuàng)新能力和跨文化交際能力的培養(yǎng)?！　　粽Z(yǔ)言、文化與商務(wù)有機(jī)融合，注重商務(wù)英語(yǔ)技能和商務(wù)專業(yè)課程的合理銜接。學(xué)習(xí)任務(wù)設(shè)計(jì)豐富多樣，有助于訓(xùn)練學(xué)生交際能力、自主學(xué)習(xí)能力和合作學(xué)習(xí)能力?！　　魡卧o扣社會(huì)熱點(diǎn)話題，難度合理遞增，選文思想內(nèi)涵深刻，可讀性強(qiáng)，充分反映經(jīng)濟(jì)全球化時(shí)代的特點(diǎn)?！　　魹榻虒W(xué)提供多媒體資源，豐富的視頻材料可增加語(yǔ)言學(xué)習(xí)的趣味性和輸入的有效性，調(diào)動(dòng)學(xué)生課堂參與的積極性；主干教程配套電子教案，方便實(shí)用，充分滿足個(gè)性化教學(xué)需要。

書籍目錄

Chapter 1 Introduction to International Trade Practice　Section 1 Forms of International Business　Section 2 Managing, Risks of International Business Transactions　Section 3 Participants and Procedures of Import-Export Transactions　Chapter SummaryChapter 2 Negotiating Business Contracts　Section 1 Preparation for Negotiations　Section 2 Structure and Sequence of Negotiations　Section 3 Structure and Contents of Sales Contracts　Chapter SummaryChapter 3 Formation of International Sales Contracts （CISG）　Section 1 Structure and Contents of the CISG　Section 2 Application of the CISG　Section 3 Formation of International Sales Contracts　Section 4 Formality　Section 5 Electronic Commerce　Chapter SummaryChapter 4 Trade Terms　Section 1 Trade Terms and the Sales Contract　Section 2 Incoterms 2000 Summary　Section 3 Export Costing and Quoting　Chapter SummaryChapter 5 Quality, Quantity and Packing of Commodity　Section 1 Name of Commodity　Section 2 Quality of Commodity　Section 3 Quantity of Commodity　Section 4 Packing of Commodity　Chapter SummaryChapter 6 International Payment　Section 1 Payment Options　Section 2 Bills of Exchange　Section 3 Documentary Collections　Section 4 Letters of Credit　Chapter SummaryChapter 7 International Cargo Transportation　Section 1 Modes of Transport　Section 2 Freight Rates　Section 3 Shopping Documents　Section 4 Terms of Shipment　Chapter SummaryChapter 8 Cargo Insurance　Section 1 Marine Insurance　Section 2 China Insurance Clauses　Section 3 Institute Caroo Clauses　Section 4 Insurance Clauses In a Contract of Sale　Chapter SummaryChapter 9 Going through Customs　Section 1 Introduction to Trade Documents　Section 2 Declaring to the Customs　Section 3 Customs Duly and Payment　Section 4 Customs Valuation of Imports and Exports　Section 5 Classification of Goods　Section 6 EU Customs Declaration　Chapter SummaryChapter 10 Documentation　Section 1 Introduction to Trade Documents　Section 2 Transaction Documents　Section 3 Transport Documents　Section 4 Export Documents　Section 5 Import Documents　Section 6 Banldn Documents　Section 7 Special Documents　Section 8 Electronic Documents　Chapter SummaryChapter 11 International Commercial Dispute Resolution　Section 1 Disputes and Claims　Section 2 Alternative Dispute Resolution　Section 3 Litigation　Section 4 WTO Dispute Settlement Procedures　Chapter SummaryChapter 12 Intellectual Property Rights　Section 1 Intellectual Property Rights　Section 2 The Agreement on Trade Related Aspects of Intellectual Property Rights　Chapter SummaryAppendices　1. Bibliography　2. Table of Cases　3. Table of Documents

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