全新版大學(xué)英語(yǔ)

內(nèi)容概要

本書(shū)秉承首版教材的優(yōu)良傳統(tǒng)，繼承兼收并蓄的折中主義教學(xué)理念，參照《大學(xué)英語(yǔ)課程教學(xué)要求》修訂，更加貼近教學(xué)實(shí)際，更有效提升學(xué)習(xí)者語(yǔ)言綜合應(yīng)用能力，更好滿足新時(shí)期人才培養(yǎng)需要。為幫助學(xué)生更全面地掌握教材內(nèi)容，及時(shí)強(qiáng)化所學(xué)知識(shí)，上海外語(yǔ)教育出版社同時(shí)組織了對(duì)原配套教輔《一課一練》的修訂，配合修訂后的（（綜合教程》使用。本套《一課一練》圍繞教材中要求掌握的語(yǔ)言點(diǎn)設(shè)計(jì)與編寫(xiě)，幫助學(xué)生復(fù)習(xí)、消化剛學(xué)過(guò)的內(nèi)容，從而達(dá)到熟練應(yīng)用的目的。　　書(shū)中練習(xí)題型與大學(xué)英語(yǔ)四、六級(jí)考試新題型類(lèi)似，幫助學(xué)生提前了解并適應(yīng)四、六級(jí)考試；并強(qiáng)化了聽(tīng)力、翻譯等專(zhuān)項(xiàng)內(nèi)容。全書(shū)共有10套練習(xí)題，其中8套為單元練習(xí)，2套為階段測(cè)試。

書(shū)籍目錄

Unit 1 Growing UpUnit 2 FriendshipUnit 3 Understanding ScienceUnit 4 The American DreamTest Yourself （Units 1-4）Unit 5 Work to Live or Live to WorkUnit 6 RomanceUnit 7 Animal IntelligenceUnit 8 Educational ProblemsTest Yourself （Units 5-8）Key to ExercisesTape Scaipts

章節(jié)摘錄

　　We are all members of different clubs.Our family is a club，our church is a club，our place of employment is even a club.In some sense we“belong”to each of these、clubs bv choice-we choose whom to marry，where to worship，and where to work because we identify with the people in them in some form or fashion.1 was on the East Coast recently and saw a tourist sporting a sweatshirt from my high school across the country.I quite naturally struck up a conversafion with her，as we were part of the salne club.　　Auto brands generate a great sense of be longing.Ever spoken to a BMW enthusiast about his loyalty to the brand？It’Spowerful.Saturn and Volkswagen are two other automakers t11at have historically done a good job of creating a sense of belonging around their brands.　What drives this’Sense of belonging？Arguably the most important factor in branding：relevance.Brands that generate the strongest sense of tribal identity are SO relevant to the wants and needs of their customers that they generate a natural gravitational pull.This is what customer loyaltyprograms attempt to generate，but you Can’t buy a sense of belonging.It’s like offering to take someone to the movies if they purchase your ticket.Companionship，yes，but friendship？Hardly.Which 1eads to characteristic No.2.Friendship　　“The only way to have a friend is to be one.”The great brands understand this.Starbucks.for example，for many people，their morning appointment with Starbucks is like visiting with at rusted old friend——familiar and comfortable.

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