新世紀(jì)商務(wù)英語(yǔ)專(zhuān)業(yè)本科系列教材

內(nèi)容概要

近年來(lái)對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)、廣東外語(yǔ)外貿(mào)大學(xué)和上海對(duì)外貿(mào)易學(xué)院等院校先后獲國(guó)家教育部批準(zhǔn)，試辦商務(wù)英語(yǔ)本科專(zhuān)業(yè)。這標(biāo)志著我國(guó)的大學(xué)教育朝滿(mǎn)足經(jīng)濟(jì)社會(huì)發(fā)展的需求又邁進(jìn)了一步，也標(biāo)志著我國(guó)的商務(wù)英語(yǔ)教學(xué)躍上了新的層次。    改革開(kāi)放以來(lái)，特別是加人世界貿(mào)易組織后，我國(guó)的國(guó)際商務(wù)環(huán)境發(fā)生了巨大的變化。以國(guó)際貿(mào)易為例，貿(mào)易事業(yè)的運(yùn)行對(duì)象、政策領(lǐng)域、體制環(huán)境、管理方式和運(yùn)行平臺(tái)等方面已經(jīng)發(fā)生了重大變化：貿(mào)易的運(yùn)行對(duì)象已經(jīng)從傳統(tǒng)的貨物貿(mào)易向包括貨物貿(mào)易、服務(wù)貿(mào)易和知識(shí)貿(mào)易在內(nèi)的“大貿(mào)易”拓展；貿(mào)易政策涉及的范圍已經(jīng)從過(guò)去單純的貿(mào)易政策領(lǐng)域向與貿(mào)易有關(guān)的領(lǐng)域延伸；貿(mào)易的體制環(huán)境已經(jīng)從封閉的國(guó)內(nèi)貿(mào)易體制環(huán)境向開(kāi)放的全球多邊貿(mào)易體制環(huán)境轉(zhuǎn)型；國(guó)家對(duì)貿(mào)易的管理方式已經(jīng)從傳統(tǒng)的內(nèi)外貿(mào)分割管理向內(nèi)外貿(mào)一體化管理的方向轉(zhuǎn)變；貿(mào)易運(yùn)行平臺(tái)已經(jīng)從傳統(tǒng)的貿(mào)易運(yùn)行平臺(tái)轉(zhuǎn)向數(shù)字化、信息化和網(wǎng)絡(luò)化的貿(mào)易運(yùn)行平臺(tái)。

書(shū)籍目錄

Unit 1  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A The New International Style of Management    Text B New Thinking for successful Entrepreneurs  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: New Thinking for a New Financial Order  Part Ⅴ Test YourselfUnit 2  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Readin    Text A How Fast Can You Learn    Text B Student Teachers  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Learn to Work with the "Now".  Part Ⅴ Test YourselfUnit 3  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A If You Fire People, Don't Be a Jerk About It    Text B Why Can't You Find a Job？  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: They Were Once Executives  Part Ⅴ Test YourselfUnit 4  Part Ⅰ Pre-reading Quesuons  Part Ⅱ Extensive Readin    Text A Brain-twisting Job Interview Questions by Microsoft    Text B It's Time for a Brand New You  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Today's Hottest Product？ You！  Part Ⅴ Test YourselfUnit 5  Par tⅠ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Ways to Keep More Cash    Text B When Stocks Tank, Some Investors Stampede to Alpacas  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: On Breaking Rules  Part Ⅴ Test YourselfUnit 6  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Got Ideas？    Text B Seven Useful Lessons You Can Learn from a Bad Boss  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Efficiepcy vs. EffecUveness  Part Ⅴ Test YourselfUnit 7  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A The End of E-Mall    Text B The Disruptive Power of Networks  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Who Killed the Newspaper？  Part Ⅴ Test YourselfUnit 8  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A How Long Will You Live？    Text B Plan Ahead to Beat Retirement Blues  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Over 60 and Overlooked  Part Ⅴ Test YourselfUnit 9  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Voice of Courage    Text B Tell Stories to Strengthen Organizational Bonds  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Home Truths About Working Famlll  Part Ⅴ Test YourselfUnit 10  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Be Happy Cause I Choose Happiness    Text B Humour Me  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Come Out and Play  Part Ⅴ Test YourselfUnit 11  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Succeeding as a "Green" Business    Text B The Weliness Boom  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading,: Who Owns Your Address Book？  Part Ⅴ Test YourselfUnit 12  Part Ⅰ Pre-reading QuesUons  Part Ⅱ Extensive Reading    Text A 20 Ways to save 20 Minutes    Text B How Much Time Should CEOs Devote to Customers？  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: No Experience Needed  Part Ⅴ Test YourselfUnit 13  Part Ⅰ Pre-reading Questions  Part Ⅱ Extenslve Reading    Text A Marrled, wlth Money    Text B Posltlve Thinkers  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Yours, Mine & Mine  Part Ⅴ Test YourselfUnit 14  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Readin    Text A In Search of Honesty    Text B S Ways to Spot a Liar  Part Ⅲ Reading Skllls  Part Ⅳ Supplementary Reading: Slasher Attack  Part Ⅴ Test YourselfUnit 15  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Wrinlde, Wrinkle, Little Star    Text B TV Is Dying？Long Live TV！  Part Ⅲ Reading Slills  Part Ⅳ Supplementary Reading: We Are What We Google  Part Ⅴ Test YourselfUnit 16  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Handle Your Men In the Office    Text B How to Make the Multicultural Work Force Work  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Let's Have More Babies！  Part Ⅴ Test YourselfAppendix: Key to Test Yourself

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