商務(wù)英語(yǔ)專業(yè)本科生系列教材

內(nèi)容概要

　　“新世紀(jì)商務(wù)英語(yǔ)專業(yè)本科系列教材”是國(guó)內(nèi)首套按照《高等學(xué)校商務(wù)英語(yǔ)專業(yè)本科教學(xué)要求》（試行）編寫(xiě)的商務(wù)英語(yǔ)專業(yè)教材。教材以現(xiàn)代外語(yǔ)教育理念和教材設(shè)計(jì)理論為指導(dǎo)，結(jié)合商務(wù)英語(yǔ)語(yǔ)言和教學(xué)的特點(diǎn)，融合多年商務(wù)英語(yǔ)教學(xué)實(shí)踐，由國(guó)內(nèi)知名外語(yǔ)教學(xué)專家和長(zhǎng)期從事商務(wù)英語(yǔ)教學(xué)的教授共同參與，聯(lián)袂打造。
★體現(xiàn)《教學(xué)要求》的培養(yǎng)目標(biāo)，強(qiáng)調(diào)打好扎實(shí)的語(yǔ)言基本功，兼顧商務(wù)專業(yè)素質(zhì)與人文素養(yǎng)的同步提升。編排和選材注重學(xué)生正確世界觀和道德觀的形成，注重思維能力、創(chuàng)新能力和跨文化交際能力的培養(yǎng)。
★語(yǔ)言、文化與商務(wù)有機(jī)融合，注重商務(wù)英語(yǔ)技能和商務(wù)專業(yè)課程的合理銜接。學(xué)習(xí)任務(wù)設(shè)計(jì)豐富多樣，有助于訓(xùn)練學(xué)生交際能力、自主學(xué)習(xí)能力和合作學(xué)習(xí)能力。
★單元緊扣社會(huì)熱點(diǎn)話題，難度合理遞增，選文思想內(nèi)涵深刻，可讀性強(qiáng)，充分反映經(jīng)濟(jì)全球化時(shí)代的特點(diǎn)。
★為教學(xué)提供多媒體資源，豐富的視頻材料可增加語(yǔ)言學(xué)習(xí)的趣味性和輸入的有效性，調(diào)動(dòng)學(xué)生課堂參與的積極性；主干教程配套電子教案，方便實(shí)用，充分滿足個(gè)性化教學(xué)需要。《商務(wù)英語(yǔ)口譯》共分四個(gè)板塊：國(guó)際貿(mào)易、金融市場(chǎng)、商務(wù)管理和商務(wù)溝通，共16個(gè)單元。教師手冊(cè)包括個(gè)單元的練習(xí)參考答案以及教學(xué)目標(biāo)、課堂小貼士、補(bǔ)充知識(shí)三部分，方便教師教學(xué)。

書(shū)籍目錄

Module　1　InternationaI　Trade
　Unit　1　Inquiry,0ffer　and　Counter-offer
　Unit　2　Price　and　Payment
　Unit　3　Transportation　and　Shipment
Module　2　Financial　Market
　Unit　4　Stock　Market
　Unit　5　BankIng
　Unit　6　Insurance
　Unit　7　Investment
　Unit　8　FinanclalInstruments
Module　3　Business　Manag,ement
　Unit　9　Human　Resources
　Unit　10　Supply　Chain　ManaQement
　Unit　11　Marketing　and　Sales
　Unit　12　Buslness　Administration
　Unit　13　Risk　Management
Module　4　Business　Communications
　Unit　14　Buslness　Negotiation
　Unit　15　InternatlonaI　Business　Culture
　Unit　16　Public　Relatlons

章節(jié)摘錄

　　The price of the commodity refers to its unit price. Besides, the exporter, when quoting a commodiry, has to include in the price the other three items, i.e. the kind of currency, the measurement unit, and the price terms. It is apparent that the specified measurement unit and the kind of currency have to be mentioned, because different countries use different systems of measures and weights and different currencies.　　Price terms or trade terms are used for the purpose of making clear the method of de- livery, charges, responsibilities and risks of a transaction between the exporter and importer. Price terms have been developed by international mercantile custom and to a certain extent standardized. They are sometimes interpreted differently in various countries. To avoid misunderstanding, the exporter, when referring to a trade term, may adopt one of the standard sets of export trade terms such as Incoterms suggested by the International Chamber of Commerce. Among the price terms, FOB, C& F, and CIF are the most commonly used ones.　　Free on Board （FOB）　　"Free on Board" means that the seller delivers when the goods pass the ship's rail at the named port of shipment. This means that the buyer has to bear all costs and risks of loss of or damage to the goods from that point. The FOB term requires the seller to clear the goods for export. This term can be used only for sea or inland waterway transport. Cost and Freight （C& F） 　　……

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