銀行英語-行業(yè)英語系列-教師用書

內容概要

本書以銀行業(yè)的理論與實際操作為基礎，幫助學習者掌握工作崗位上必要的外語能力。本書包括九個單元，最大特點是真實：聽力理解部分都是現(xiàn)實工作中和講英語的國家的人進行交流的真實對話材料；閱讀材料都從出版物和銀行宣傳冊一例如真實的表格和文件——中摘錄；口語練習模擬真實工作場景下的角色表演或案例分析，并通過數(shù)字材料（交易所的結算數(shù)字、圖像）和圖畫材料（照片與漫畫）提供大量的進一步對話機會。本教材每單元還專門為學有余力的學生提供提高性的材料（Advanced materials），幫他們拓展專業(yè)詞匯、掌握書面和口頭表達的區(qū)別。

作者簡介

作者：(德國)Susan Lau 改編：吳朋

書籍目錄

Unit 1  Introducing bankingUnit 2  Types of accountUnit 3  Opening an accountUnit 4  Transferring moneyUnit 5  Credit cards and traveller's chequesUnit 6  Personal borrowingUnit 7  Corporate loansUnit 8  FinancingUnit 9  Foreign trade

章節(jié)摘錄

插圖：The rapid growth of the Internet as a service delivery option presents banks with perhaps the greatest dilemma in their long history.More and more high net-worth clients are choosing to do their banking via their personal computer. Market analysis has shown that Internet banking is most popular among educated professionals in the 25——45 age group. These are the cash-rich, time-starved f01k who rarely have time to visit their local branch and who value the extra control of their finances that direct Online access offers. They see the value in investing in computer technology at home for the potential lifestyle enhancement that it brings, as well as giving their children an educational headstart in life, The Internet thus gives banks an opportunity to capture the next generation of account holders at an early age. It also offers a means of marketing products to consumer groups who find it physically difficult to visit a branch or use a call-centre: the disabled, the deaf and people on shift work.One aspect which will ultimately increase the growth of Internet banking services is that of economics. Research has shown that exceptional cost savings can be achieved by processing traditional bank transactions online, compared with branch or telephone operation& Even the cost of setting up and maintaining an Interact banking service compares favourably with the expense of running bank branches.Despite these advantages, however, banks are having to consider a number of problems. First, how will Internet banking affect their relationship with their customers？ Will it be weakened if customers never deal with a "warm body" in the bank's organization？ In the longer term, what will it mean if fewer and fewer customers need to go into, or even need, a bank branch？ Additionally the installation of ATMs at garages, supermarkets and other locations means that customers no longer have to visit a branch to withdraw cash. Electronic means of payment further reduce the need even for ATM visits.While banks have to provide Internet services to avoid losing valued clients, what about the rest of their customers - those that cannot afford the outlay of 1,000 for a computer to get online？ The majority of the populationcan can probably think of nothing worse than spending their leisure time staring at a computer screen and tinkering around with their personal finances. But to be viable, Internet banking has to find ways of appealing to the mass market. Digital TV could become a powerful delivery channel - after all, many spend hours looking at their television screens every day.In internet banking, the US leads the way. But is the US situation applicable to Europe？ In a country where the average citizen spends 24 hours a year writing and posting cheques to pay bills, there is obviously a need for electronic bill presentment. In Europe, however, direct debits and standing orders are popular and convenient payment systems. ConSumers are also nervous about the question of security. The argument that "security which is good enough for the US military is good enough for the banks" carries little weight in Europe. People would prefer to see banks acting as guarantors for Internet transactions in the same way as credit card organizations do forfraudulent misuse.

編輯推薦

《銀行英語(教師用書)》是“行業(yè)英語系列”之一，行業(yè)英語系列全面貫徹以服務為宗旨、以就業(yè)為導向的高等職業(yè)教育辦學方針，充分體現(xiàn)高職英語教學的實用性、職業(yè)性特征，為高職行業(yè)英語教材建設開辟了一條新的思路。真實性、實用性相輔相成語言素材來自真實工作場景，練習設計模擬真實工作任務，真正做到與職業(yè)結合、與行業(yè)結合。兼顧國際交往中最易引發(fā)溝通障礙的文化差異和商務交往禮儀，內容涵蓋從業(yè)者日常工作的方方面面。語言技能、行業(yè)知識相得益彰書中所涉及的行業(yè)知識深淺適度，語言知識要言不煩，完美兼顧英語水平的提高和行業(yè)知識的積累，針對從業(yè)者的實際工作需要，照顧學習者的水平差異，以細致的行業(yè)需求分析為基礎，著力培養(yǎng)學生用英語進行工作的能力。國外先進教學經(jīng)驗、本國教學實際完美結合教材自德國引進，由國內富有教學經(jīng)驗的英語教師和專業(yè)教師聯(lián)合改編，既借鑒世界先進的職業(yè)教育經(jīng)驗，又力圖滿足中國英語教學以及相關行業(yè)的實際需要。

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