工業(yè)英語

內(nèi)容概要

《工業(yè)英語》是自德國(guó)引進(jìn)、由國(guó)內(nèi)高職高專一線教師改編的行業(yè)英語教材，其內(nèi)容充分體現(xiàn)了“實(shí)用為主，夠用為度，以應(yīng)用為目的”的原則。學(xué)生通過本教材的學(xué)習(xí)既可以學(xué)到與行業(yè)相關(guān)的詞匯與表達(dá)，又可以對(duì)相關(guān)工作場(chǎng)景下的英語聽、說、讀、寫、譯技能進(jìn)行訓(xùn)練，并且為獲取職業(yè)證書做準(zhǔn)備。    《工業(yè)英語》共十個(gè)單元，主題包括公司概況、公司結(jié)構(gòu)及雇員職責(zé)、公司之間的電話溝通、商務(wù)考察的安排、正式會(huì)議和商務(wù)談判、銷售活動(dòng)和戰(zhàn)略、生產(chǎn)設(shè)備和方法、咨詢、訂購(gòu)、合同和發(fā)票、問題、投訴和信貸等。本書的最大特點(diǎn)是采用真實(shí)工作場(chǎng)景下的真實(shí)語言材料，培養(yǎng)學(xué)生在未來工作中運(yùn)用英語進(jìn)行交流的能力。練習(xí)的設(shè)計(jì)模擬真實(shí)的工作任務(wù)，如接聽電話、預(yù)訂、接待來訪、商談價(jià)格和供貨條件、按要求撰寫傳真和簡(jiǎn)短商務(wù)信函等，讓學(xué)生學(xué)以致用，真正做到了與職業(yè)結(jié)合、與行業(yè)結(jié)合。每單元內(nèi)容均按熱身、對(duì)話、閱讀或聽力理解、詞匯、語言及文化知識(shí)、補(bǔ)充材料等部分組成。我們建議學(xué)習(xí)者按順序?qū)W習(xí)本書的內(nèi)容，以便系統(tǒng)地掌握與工業(yè)行業(yè)相關(guān)的英語詞匯及表達(dá)方式。每單元末尾都提供了補(bǔ)充學(xué)習(xí)材料，以供學(xué)有余力的學(xué)生進(jìn)一步提高英語水平。    該教材不僅適合高職高專學(xué)生學(xué)習(xí)，也適用于英語中級(jí)水平者，或具有高中學(xué)歷的企業(yè)員工進(jìn)修培訓(xùn)。    該教材改編由王振芳擔(dān)任主編，馮錦、李麗莎擔(dān)任副主編，參加改編的還有歐陽文萍、周可寶、陳小華、吳吳、許英、宋智、林葉之。在教材改編過程中，得到了上海外語教育出版社以及教育部高職高專英語類專業(yè)教學(xué)指導(dǎo)委員會(huì)主任委員劉黛琳教授的關(guān)心和指導(dǎo)，在此謹(jǐn)表謝意。    由于改編者水平有限.時(shí)間緊迫，錯(cuò)誤與疏漏敬請(qǐng)批評(píng)指正。

書籍目錄

1 A VISIT TO AIRBUS  Company profiles2 ROLES AND RESPONSIBILITIES AT MEDSET  Structure of a company Employee roles and responsibilities3 A TELEPHONE CALL TO HOLZLAND WULF  Telephone communications between companies4 TRAVELARRAHGEMENTSATBP  Arrangements for a business trip5 A MEETING AT KUBALD GMBH  Formal meetings and business negotiations6 A PRESENTATION ATCHEVRONTEXACO CORP  Formal business presentations7 A MARKETING CAMPAIGN AT BEIERSDORF  Marketing campaigns and strategies Famous brand names8 PRODUCTION AT BALDA AG  Production faciEties and methods Product life cycles9 CONTRACTS AND PAYMENT AT HABERMANN &FALKE  Enquiries, orders, contracts and invoices Incoterms10 ETH UMWELTTECHNIK:DEALING WITH PROBLEMS  Problems, complaints and credit control

章節(jié)摘錄

　　Over the last century, company structureshave undergone a process of radicalchange. Once, company leadersdetermined the identity of their company-a company which concentrated on oneproduct range. Those days are over:nowadays, huge corporations diversifymore and more, with new product rangesand with the acquisition of othercompanies. The result is conglomeratessuch as General Electric, which sellseverything from aircraft engines torefrigerators.　　Furthermore, the market is saturatedwith a wide variety of similar products:the consumer attempting to buy a simplebottle of shampoo is confronted byliterally hundreds of "haircare products"on the supermarket shelves. GIobalization is flooding domestic markets withinternational products and makingcompetition fiercer.　　With ever more products entering themarket ever more quickly, it is becomingincreasingly difficult to maintain adistinctive product image.　　Moreover. customers are growing morecritical and selective. They are lessprepared to buy a product simply for itsfunction: instead, they pay attention to itsdesign, prestige, quality, eco-friendlinessand how economical it is to use.　　In these times of interchangeableproducts, increasing competition andhypercritical customers, companiesconsider it vital to stand out from thecrowd and to project a corporate identity

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