全景商務(wù)英語

內(nèi)容概要

《全景商務(wù)英語》(Double Dealing)是一套集商務(wù)英語語言知識和商務(wù)技能于一體的情景式商務(wù)英語教材。該教材突出了“以人為本”的特點，設(shè)計風(fēng)格獨特，內(nèi)容新穎，不僅為學(xué)習(xí)者提供了系統(tǒng)的英語語言知識，還通過各種真實的商務(wù)活動為學(xué)習(xí)者提供了豐富的商務(wù)場景，使他們可以有效地提高運用英語進行商務(wù)活動的能力。與國內(nèi)已引進的同類教材、(《劍橋國際商務(wù)英語》、《新視野商務(wù)英語》等)相比，這套教材除具備與它們一樣的特點，即語料真實、內(nèi)容豐富、練習(xí)形式多樣外，還具有以下幾個主要特色：　　趣味性和激發(fā)性較強。整套教材的內(nèi)容設(shè)計和編排十分獨到，各冊分別以某國際公司的運作為主線，通過公司運營中的各種問題，以及公司內(nèi)部、公司與客戶之間、公司與合作伙伴之間的各種交流活動，將一個個鮮活的故事、案例和對話等貫穿全書，各單元間章章相連，環(huán)環(huán)相扣，這樣不僅可以有效地激發(fā)學(xué)生的學(xué)習(xí)欲望，還可以使學(xué)生有身臨其境之感，在體會激烈的商場競爭的同時，自覺地提高自己用英語進行商戰(zhàn)的能力。這種編排手法在一般同類教材中尚不多見?！　∽⒅乜缥幕庾R的培養(yǎng)。這套教材的各單元均設(shè)有“Cross—cultural Focus”項目，針對各種不同文化背景下的商務(wù)觀點、商務(wù)溝通方式以及商務(wù)行為等，提供了大量真實的案例，系統(tǒng)地介紹了跨文化商務(wù)知識，并輔之以各種強化訓(xùn)練活動。因此，這套教材較為注重系統(tǒng)地培養(yǎng)學(xué)生在國際商務(wù)活動中的跨文化意識和跨文化交際能力?！　∽⒅貙W(xué)習(xí)能力的培養(yǎng)。這套教材以形式多樣且饒有趣味的“Review”和“Personal Data Bank”練習(xí)項目來結(jié)束各單元的商務(wù)活動，旨在幫助、引導(dǎo)學(xué)生總結(jié)單元知識與相關(guān)技能。這樣的設(shè)計不僅有利于鞏固學(xué)生所學(xué)的知識與技能，更有利于幫助他們培養(yǎng)良好的學(xué)習(xí)習(xí)慣和有效的學(xué)習(xí)策略。

書籍目錄

Selection（A）Selection（B）Fraud（A）Fraud（B）Mergers and acquisitions（A）Mergers and acquisitions（B）Conflict  management（A）Conflict ma nagement（B）Project  management（A）Project management（B）

章節(jié)摘錄

　　Which of the suggestions made by the interviewees sound most realistic to you? Can you think of any other steps to take to resolve the situation? Make a list with your partner and compare them with the rest of the class. Skim read the report written by Macey and Kirill for Oxfoods Human Resources manager.　　hat do they recommend? Who should do it?　　This report examines the breakdown in the working relationship between two department managers, Thomas Meyer and Erol Sahin, at the Oxfood Geneva headquarters. It recommends that they receive conflict counselling.　　FINDINGS　　interviews were carried out with key personnel in both departments where it was found that a classic conflict situation exists. Conflict management research shows that conflicts normally go through three stages:　　Stage I - Debate and Disagreement. The atmosphere between the parties is tense and marked by regular confrontations and minimal cooperation.　　This has been the state of affairs between Sahin and Meyer for the last quarter.Stage 2 - Alliances and Action. The situation becomes severely polarised. Both parties now　　escalate the tension by looking for support for their position from colleagues and by undermining their opponent.　　At Oxfood, Meyer and Sahin are now constantly complaining about each other to senior colleagues as well as their own staff. Furthermore, each tries to make life difficult for the other by withholding information and resources.　　Stage 3 - Breakdown and Barricades. Differences become so severe that no direct communication between the two parties is possible and each tries to destroy the other.　　Conflict between Meyer and Sahin has not reached this crisis stage yet.

編輯推薦

　　《全景商務(wù)英語高級教程(學(xué)生用書)(附光盤1張)》可供靈活使用的課堂學(xué)習(xí)單元，關(guān)鍵詞匯列表，與課堂學(xué)習(xí)單元配套的自我學(xué)習(xí)單元，包括聽力，口語、閱讀和寫作練習(xí)，包含課堂學(xué)習(xí)單元和自我學(xué)習(xí)單元中所有對話和練習(xí)的錄音。

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