商務(wù)職場英語

前言

　　教育部最新頒布的《大學(xué)英語課程教學(xué)要求》提出：“大學(xué)英語的教學(xué)目標(biāo)是培養(yǎng)學(xué)生的英語綜合應(yīng)用能力，特別是聽說能力，使他們在今后學(xué)習(xí)、工作和社會交往中能用英語有效地進(jìn)行交際?！贝髮W(xué)生要在今后學(xué)習(xí)、工作和社會交往中能用英語有效地進(jìn)行交際，除了掌握聽、說、讀、寫等基本英語語言技能外，很有必要學(xué)習(xí)相關(guān)的專業(yè)英語知識。經(jīng)過廣泛的市場調(diào)研及分析，我社與圣智學(xué)習(xí)出版公司合作出版了這套“職場英語選修教程系列”（Professional English），以滿足大學(xué)生的實際需求。　　與僅注重閱讀和專業(yè)詞匯的傳統(tǒng)專業(yè)英語教材不同，該系列教程將專業(yè)知識融入真實的職場情景中，旨在培養(yǎng)職場英語交際能力，使大學(xué)生在未來的英語職場中能脫穎而出。整個系列包括四種教程：《成功職場英語》（English for Professional Success），《商務(wù)職場英語》（English for Business），《人文職場英語》（English for the Humanities）和《理工職場英語》（English for Science and Engineering）。其中，《成功職場英語》包括申請工作、寫簡歷、組織會議、演示等普通職場話題及申請國外碩士課程等繼續(xù)深造方面的話題，適合各專業(yè)學(xué)生學(xué)習(xí)使用；其他各教程則以商務(wù)、人文、理工等專業(yè)的話題為主線進(jìn)行編寫，適合相關(guān)專業(yè)學(xué)生學(xué)習(xí)使用。　　各教程均由5個單元組成，每單元6課，各單元圍繞一個主題展開，每個單元后有一個Team Project。所選內(nèi)容為真實職場環(huán)境中的交際話題，可以激發(fā)學(xué)生的學(xué)習(xí)興趣，提高學(xué)習(xí)積極性。訓(xùn)練形式多樣化，旨在培養(yǎng)聽、說、讀、寫技能，促使學(xué)生掌握職場環(huán)境中的種種英語交際能力。書后為每個單元配備了復(fù)習(xí)題、附加活動、閱讀材料、寫作材料和單元測試，豐富了學(xué)習(xí)內(nèi)容。此外，還提供了語法要點、專業(yè)詞匯表，方便學(xué)生查閱。　　各教程均配有教師用書。

內(nèi)容概要

　　《商務(wù)職場英語（學(xué)生用書）》符合《大學(xué)英語課程教學(xué)要求》對大學(xué)英語教學(xué)提出的新要求，使大學(xué)生在今后學(xué)習(xí)、工作和社會交往中能用英語有效地進(jìn)行交際。將專業(yè)知識融入真實的職場情景中，注重訓(xùn)練全面的聽、說、讀，寫技能，培養(yǎng)大學(xué)生的職場英語交際能力，有別于僅注重閱讀和專業(yè)詞匯的傳統(tǒng)專業(yè)英語教材。選材均為商務(wù)職場中核心的話題，包括：找工作、銷售、營銷、財務(wù)問題和目前全球商業(yè)中廣泛關(guān)注的問題。配有錄音光盤和教師用書。

書籍目錄

To the StudentUnit 1 Making your wayLesson 1 Time to make a decisionLesson 2 Following throughLesson 3 Filling out formsLesson 4 Preparing your resumeLesson 5 Sending it all offLesson 6 Finally， its time for the interviewTeam Project 1Unit 2 Selling is what its all aboutLesson 1 Have you got what it takes?Lesson 2 How do you do it?Lesson 3 Sales have increased by 20%Lesson 4 Dealing with the customerLesson 5 Dealing with complaintsLesson 6 Buying and selling on the InternetTeam Project 2Unit 3 Marketing the productLesson 1 Telling the world about your productLesson 2 BrandsLesson 3 Finding out what appeals to the consumerLesson 4 You， too， can do it——having a planLesson 5 Getting together and understanding it allLesson 6 If you can make it， they can fake itTeam Project 3Unit 4 Financial mattersLesson 1 Keeping a record of personal expensesLesson 2 Starting outLesson 3 Managing expensesLesson 4 Economic issuesLesson 5 InvestmentsLesson 6 Changes in the way we do thingsTeam Project 4Unit 5 Global concernsLesson 1 Cultural issuesLesson 2 Corporate cultureLesson 3 Workplace changesLesson 4 The other side of modern businessLesson 5 Global concerns in the business worldLesson 6 Ethical tradingTeam Project 5Unit ReviewsAdditional ActivitiesReading ResourcesWriting ResourcesUnit TestsGrammar ResourceGlossary

章節(jié)摘錄

　　According to Forbes magazine， Microsoft cofounder and chairman Bill Gates is the richest person in the world and has been since 1995. Recent estimates calculate his net worth to be around $56 billion. Born in Seattle， Washington in 1955， Gates founded Microsoft with Paul Allen in 1975 and Gates is still its largest individual shareholder， holding more than 8％ Of the common stock. For the past thirty years， Gates has been one of the most famous and most recognized entrepreneurs in the world of computer technology. In recent years， Gates has become involved in various philanthropic projects. Now in second place behind Bill Gates on Forbes" list of the richest people in the world， is Mexican entrepreneur Carlos Slim， who was born in Mexico City in 1940. His fortune， which is estimated to be around US$53.1 billion， comes from his very strong position in the telecommunications industry in Mexico and in the whole of Latin America. He controls the Telmex， Telcel， and America Movil companies which are run on a day-to-day basis by his sons. Though not in the same mega-billionaire league as Gates and Slim， flamboyant global entrepreneur SirRichard Branson is certainly as well-known——if not more so——to the general public. Born in 1950 in Surrey， England， Branson is best known for the Virgin brand that now comprises over 200 companies. He started in business when he was only 16 by publishing a magazine called Student. He then went on to set up a mail-order business selling records and this developed into a chain of record stores and a record label. The Virgin brand grew substantially in the 1980s with the launch of Virgin Atlantic Airways.

編輯推薦

　　《商務(wù)職場英語（學(xué)生用書）》由5個單元組成，每單元6課，各單元圍繞一個主題展開，每個單元后有一個Team Project。所選內(nèi)容為真實職場環(huán)境中的交際話題，可以激發(fā)學(xué)生的學(xué)習(xí)興趣，提高學(xué)習(xí)積極性。訓(xùn)練形式多樣化，旨在培養(yǎng)聽、說、讀、寫技能，促使學(xué)生掌握職場環(huán)境中的種種英語交際能力。書后為每個單元配備了復(fù)習(xí)題、附加活動、閱讀材料、寫作材料和單元測試，豐富了學(xué)習(xí)內(nèi)容。此外，還提供了語法要點、專業(yè)詞匯表，方便學(xué)生查閱。

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