世紀(jì)同步精練（牛津上海版）

前言

　　隨著二期課改的不斷深入，中小學(xué)英語的教學(xué)理念和實踐發(fā)生了很大的變化。牛津英語教材作為教育部義務(wù)教育課程標(biāo)準(zhǔn)實踐教科書用書之一和上海市二期課改的新教材，以其語言的原汁原味、先進(jìn)科學(xué)的編寫理念和活潑精美的版式深受廣大一線教師和學(xué)生的歡迎?！　榱烁玫貛椭鷮W(xué)生用好這套教材，使它的先進(jìn)編寫理念得到實質(zhì)性的貫徹以及語言目標(biāo)得到具體的實現(xiàn)，我們組織來自課改第一線的具有豐富的牛津英語教學(xué)實踐經(jīng)驗的教師們編寫了這套《世紀(jì)·同步精練》叢書。該套叢書按年級分冊出版，共二十四冊，本冊為高中二年級上冊?！　”緝詴趦?nèi)容的編排上與《英語（牛津上海版）高中二年級第一學(xué)期》（試用本）教材中各單元的內(nèi)容配套，共六個單元，同時補(bǔ)充了針對單元知識點的練習(xí)——“活學(xué)活用”以及測試學(xué)生的英語綜合運(yùn)用能力的綜合性練習(xí)——“能力訓(xùn)練場”。本系列叢書的所有試題均著眼于基礎(chǔ)知識、落實交際能力，有利于學(xué)生鞏固教材上所學(xué)的語言知識和技能，提高英語的綜合運(yùn)用能力。此外，該叢書收錄的題型新穎，符合各級正規(guī)考試的要求，是學(xué)生測試自身英語能力的好幫手。

內(nèi)容概要

這套叢書具有以下特點：    1.這套叢書由出版相應(yīng)教材的出版社傾力打造，力求代表上海教輔的一流水平；    2.目前上海市的新教材正在根據(jù)教學(xué)的實際情況，不斷地修訂完善，這套叢書最大程度地反映了教材的最新修訂情況；    3.這套叢書根據(jù)一線教師的實際需求，面向課堂教學(xué)同步展開訓(xùn)練；    4.按照上海學(xué)生的實際情況，這套叢書努力為學(xué)生提供中等難度以上的優(yōu)質(zhì)學(xué)習(xí)輔助讀物；    5.各冊均由相應(yīng)的教材編寫組或熟悉課程標(biāo)準(zhǔn)和教材的名師領(lǐng)銜，組織第一線資深優(yōu)秀教師編寫，作者陣容強(qiáng)大；    6.這套叢書以減輕學(xué)生學(xué)習(xí)負(fù)擔(dān)為宗旨，重在學(xué)習(xí)方法的培養(yǎng)和對學(xué)生思維的拓展訓(xùn)練，具有內(nèi)容的科學(xué)性和時代性；    7.這套叢書形式活潑，符合學(xué)生認(rèn)知發(fā)展規(guī)律，具有較強(qiáng)的針對性和實用性；    8.這套叢書各冊的責(zé)任編輯均由熟悉教材的專業(yè)編輯擔(dān)任，能夠確保出版質(zhì)量，將差錯降到最少程度。

書籍目錄

Unit 1  Sporting eventsUnit 2  Continuous learningUnit 3  Contemporary styleMid-term Examination (A)Mid-term Examination (B)Unit 4  Big businessesUnit 5  Technology all around usUnit 6  Space explorationEnd-term Examination (A)End-term Examination (B)Tapescripts and answers

章節(jié)摘錄

　　As societies develop, their members start to see things not so much according to whatthey need, but according to what they want. When people have enough money, thesewants become demands.　　Now, its important for the managers in a company to understand what their customerswant if they are going to develop effective marketing strategies. There are variousways of doing this. One way at supermarkets, for example, is to interview customers whiletheyre doing their shopping. They can be asked what they prefer to buy and then the resultsof the research can be studied. This provides information on which to base future marketingstrategies. Its also quite normal for top managers from department stores to spend a day ortwo each month visiting stores and mixing freely with the public, as if they were ordinarycustomers, to get an idea of how customers act.　　Another way to get information from customers is to give them something. For example,some fast food restaurants give away tickets n magazines or on the street that permit cus-tomers to get part of their meal for nothing. As well as being a good way of attracting cus-tomers into the restaurants to spend their money, it also allows the managers to get a feel forwhere to attract customers and which age-groups to attract.　　Another strategy used at some well-known parks such as Disneyland is for top managersto spend at least one day in their work, touring the park dressed as Mickey Mouse or some-thing like that. This provides them with a perfect chance to examine the scene and watch thecustomers without being noticed.

編輯推薦

　　教材出版社精心開發(fā)的教學(xué)輔助讀物　　與教材修訂同步，與教材內(nèi)容吻合　　一流作者把握內(nèi)容質(zhì)量，一流編輯把握編校質(zhì)量

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