實(shí)用公關(guān)英語(yǔ)

出版時(shí)間:1999-06  出版社:湖南人民出版社  作者:張少雄 編  頁(yè)數(shù):389  字?jǐn)?shù):390000  

內(nèi)容概要

本書是根據(jù)新世紀(jì)公關(guān)交際、特別是WT0背景下跨文化公關(guān)交際的實(shí)際需求,運(yùn)用功能法理論及原則設(shè)計(jì)編寫的。教程由兩大部分組成:口語(yǔ)教程和寫作教程。 口語(yǔ)教程30課,每課包括三部分:功能會(huì)話,情景會(huì)話,意念會(huì)話;寫作教程是根據(jù)新世紀(jì)公關(guān)交際,特別是WTO背景下的跨文倔公關(guān)交際的中實(shí)際需求,進(jìn)行設(shè)計(jì)、選擇與編寫。本書適合相關(guān)專業(yè)的學(xué)生與人員學(xué)習(xí)參考。

書籍目錄

Book OneSpoken Expressions Unit 1 Hotel  Functional Expressions: Greetings  Situational Expressions: Hotel  Notional Expressions: Weather and Climate Unit 2 Shopping (1)  Functional Expressions: Introduction  Situational Expressions: Shopping(1)  Notional Expressions: Pressure in Work Unit 3 Shopping (2)  Functional Expressions: Appointment  Situational Expressions: Shopping (2)  Notional Expressions:Housing and,Furnshing Unit 4 Banking  Functional Expressions:,Invitation  Situational Expressions:Banking  Notional Expressions: Holidays and Festivals Unit 5 Pest Office  Functional Expression: Apology!   Situational Expressions: Post Office  Notional Expressions: Telephone Unit 6 Barber's & Hairdresser's  Functional Expressions: Complaint  Situational Expressions: Barber's & Hairdresser's  Notional Expressions: Clothing and Tailoring Unit 7 Travel Agency  Functional Expressions: Compliment  Situational Expressions: Travel Agency  Notional Expressions: Travel Unit 8 Restaurant  Functional Expressions: Congratulation  Situational Expressions: Restaurant  Notional Expressions: Food and Cooking Unit 9  Functional Expressions:Gratitude  Situational Expressions: Customs  Notional Expressions: Social Customs Unit 10 Library  Functional Expressions: Asking Directions  Situational Expressions: Library  Notional Expressions: Books and Reading Unit 11 Campus (1)  Functional Expressions: Sympathy and Encouragement  Situational Expressions: Campus ( 1 )  Notional Expressions :Education unit 12 canoes (2)  Functional Expressions:Agreement and Disagreement  Situational Expressions: Campus (2)  Notional Expressions: Language Study……BOOK TWO Written Expressions

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