我喬布斯

內(nèi)容概要

《我喬布斯(史蒂夫·喬布斯的人生智慧)》編著者哲宇。
只有瘋狂到以為自己能夠改變世界的人， 才能真的改變這個世界。
《我喬布斯(史蒂夫·喬布斯的人生智慧)》摒除一切干擾，讓你直面喬布斯本人，最近距離感受喬布斯的思維脈動，永遠(yuǎn)珍藏他的一生。
喬布斯曾說：我愿用我所有的技術(shù)換與蘇格拉底相處的一個下午。 擁有這本書，把與喬布斯好好相處一個下午的機會送給自己，饋贈給你珍視的人。
只有認(rèn)真思索過他說過的話，你才會知道，他為什么偉大。

書籍目錄

人生
蘋果
商業(yè)
年表

章節(jié)摘錄

人真正的核心在于價值觀，而我們的決定和行為反映了我們的價值觀。At the core of what we are is our values, and what decisions and actions we make reflect those values.-Playboy, February 1985如果你是個木匠，你要做一個精美絕倫的抽屜，你絕不會用一塊三夾板去做它的背面，即便那面對著墻，沒人會看到。但你知道它在哪兒，所以你還是會在背面用一塊優(yōu)質(zhì)的木材。這樣你晚上才能安然入睡，你的美學(xué)，你對品質(zhì)的追求，必須貫徹到底。When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.-Playboy, February 1985我想說的是，很多蘋果人賺了大錢，但他們對此毫不在乎。他們的生活方式并沒有多大的改變。因為他們在乎的是抓住機會去嘗試什么，去失敗，去成功，然后成長。I mean, a lot of them made a lot of money, but they don't really care. Their lifestyles haven't particularly changed. It was the chance to actually try something, to fail, to succeed, to grow.-Playboy, February 1985當(dāng)你成長變化的時候，外界越是強加他們對你的印象于你，你便越難堅持做一個藝術(shù)家。這就是為什么藝術(shù)家總是遁世的緣故。As you are growing and changing, the more the outside world tries to reinforce an image of you that it thinks you are, the harder it is to continue to be an artist, which is why a lot of times, artists have to go.-Playboy, February 1985我確信有意義的花錢比賺錢更難。I'm convinced that to give away a dollar effectively is harder than to make a dollar.-Playboy, February 1985一個人要想學(xué)會把一件事做好，就得經(jīng)歷很多失敗。One is that in order to learn how to do something well, you have to fail sometimes.-Playboy, February 1985想出一個好點子很容易，但要實現(xiàn)它并不那么簡單。當(dāng)你終于有機會去實現(xiàn)你的夢想時，更多的責(zé)任也會隨之而來。It's easy to have wonderful thoughts when the chance to implement them is remote. When you've gotten to a place where you at least have a chance of implementing your ideas, there's a lot more responsibility in that.-Playboy, February 1985蘋果究竟是什么？蘋果人的想法與眾不同，他們想用電腦改變世界，用電腦創(chuàng)造出新的東西影響世界，而不僅只是完成一項工作。What is Apple, after all? Apple is about people who think"outside the box", people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.-Steve's Job: Restart AppleTime, August 18, 1997在絕大多數(shù)人的眼中，設(shè)計意味著虛飾。他們認(rèn)為設(shè)計就是內(nèi)部裝潢，代表著窗簾的材質(zhì)和沙發(fā)。但在我眼里，設(shè)計高于一切。設(shè)計是人類創(chuàng)造的根本靈魂，它有效地通過產(chǎn)品或服務(wù)的外在表達(dá)自己。亮麗的顏色，半透明的材質(zhì)，如貝殼一般的造型--并不是iMac的全部。iMac的精髓在于它的所有零件都為我們實現(xiàn)最佳客戶體驗而服務(wù)。就拿我們最新的iMac來說，我對它做了改進(jìn)，去除了風(fēng)扇，因為沒有了一個整天呼呼作響的風(fēng)扇，讓我們使用電腦時更加舒心愉快。但那并會不僅是一個"喬布斯說他不要風(fēng)扇"的決定。它需要巨大的工程支持來調(diào)整動力源和創(chuàng)造一個更適應(yīng)電腦運作內(nèi)部結(jié)構(gòu)。因此，設(shè)計絕不是虛飾。設(shè)計從我們創(chuàng)業(yè)第一天起就是我們產(chǎn)品的核心。In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. On our latest iMac, I was adamant that we get rid of the fan, because it is much more pleasant to work on a computer that doesn't drone all the time. That was not just "Steve's decision" to pull out the fan; it required an enormous engineering effort to figure out how to manage power better and do a better job of thermal conduction through the machine. That is the furthest thing from veneer. It was at the core of the product the day we started.-Apple's One-Dollar-a-Year ManFortune, Jan 24, 2000……

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