國際商務英語

內容概要

　　本書以全國國際商務專業(yè)技術資格考試中規(guī)定的相關知識內容為依據(jù)，并注意選收國際上最新、最具代表性的材料，力求做到系統(tǒng)性、科學性和實用性的統(tǒng)一。教材中附有大量的國際商務英語資格考試和全國外銷員資格考試試題，滿足準備國際商務師和外銷員考試的讀者的需要。

書籍目錄

Unit One International Business
 I. The Conception of International Business
 II. Forms of International Business
 III. Trade Barrie
 IV. Main International Business Organizatio
 V. International Business Law
Unit Two International Marketing
 I. The Conception of International Marketing
 II. Functio of Marketing
 III. Marketing Research
 IV. The Marketing Mix
 V. Promotion and Distribution
 VI. Advertising
Unit Three International Finance
 I. The Conception of International Finance
 II. Foreign Exchange and Foreign Exchange Market
 III. International Money System
Unit Four Establishing Business Relation
 I. The Steps of Establishing Business Relatiohip
 II. Channels of Establishing Business Relation
 III. Writing Principles and Language Features of Business
Writing
 IV. The Structure and Layout of a Business Letter
 V. Writing for Business English Telegrams and Telexes
Unit Five Contract
 I. Business Negotiation
 II. The Formation of a Contract
 III. The Contents of a Contract
 IV. Specimen of Sales Contract
Unit Six Exporting and Importing Procedure
 I. Exporting Procedure
 II. Importing Procedure
Unit Seven Trade Terms
 I. International Customs and Practices
 II. The Contents of INCOTERMS 2010
 III. Commission and Discount
Unit Eight Quality of Commodity
 I. The Importance of the Quality of Goods
 II. Methods of Stipulating Quality of the Goods
 III. Quality Clause in the Sales Contract
Unit Nine Quantity and Packing of Commodities
 I. The Conception of Quantity of Commodities
 II. The Calculation of the Weight of the Commodities
 III. The Definition of Packing
 IV. The Functio of Packing
 V. Kinds of Packing
 VI. Kinds of Marks
Unit Ten Commodity Ipection
 I. Definition of Commodity Ipection
 II. Time and Place of Ipection
 III. Receipt and Acceptance
 IV. Main Ipection Ititutio
 V. Ipection Certificate
 VI. Ipection Clause in Sales Contract
Unit Eleven International Cargo Traportation
 I. Kinds of International Cargo Traportation
 II. Liner and Tramp
 III. Bill of Lading
 IV. Other Kinds of Traportation Documents
Unit Twelve International Cargo Traportation Iurance
 I. The Conception of Traportation Iurance
 II. Risks, Losses and Expees
 III. China Iurance Coverage
 IV. Ititute Marine Cargo Clause
 V. Iurance Documents
Unit Thirteen International Payment
 I. Itrument of Payment
 II. Mode of Payment
Unit Fourteen Disputes, Claims, Arbitration and Force
Majeure
 I. Disputes
 II. Claim and Satisfaction
 III. Arbitration
 IV. Force Majeure
Unit Fifteen E-Commerce
 I. The Conception of E-Commerce
 II. Components of an Internet Business
 III. Types of E-Commerce
 IV. The Benefits of E-Commerce
 V. The Implement of E-Commerce
 VI. Applicatio of E-Commerce
Unit Sixteen Business and Society
 I. Social Respoibility
 II. Business Ethics
 III. Coumerism
Bibliography

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