電子商務(wù)英語

前言

當(dāng)您開始閱讀本書時(shí)，人類已經(jīng)邁入了21世紀(jì)。這是一個(gè)變幻莫測(cè)的世紀(jì)，這是一個(gè)催人奮進(jìn)的時(shí)代。科學(xué)技術(shù)飛速發(fā)展，知識(shí)更替日新月異。希望、困惑、機(jī)遇、挑戰(zhàn)，隨時(shí)隨地都有可能出現(xiàn)在每一個(gè)社會(huì)成員的生活之中。抓住機(jī)遇，尋求發(fā)展，迎接挑戰(zhàn)，適應(yīng)變化的制勝法寶就是學(xué)習(xí)——依靠自己學(xué)習(xí)、終生學(xué)習(xí)。作為我國高等教育組成部分的自學(xué)考試，其職責(zé)就是在高等教育這個(gè)水平上倡導(dǎo)自學(xué)、鼓勵(lì)自學(xué)、幫助自學(xué)、推動(dòng)自學(xué)，為每一個(gè)自學(xué)者鋪就成才之路。組織編寫供讀者學(xué)習(xí)的教材就是履行這個(gè)職責(zé)的重要環(huán)節(jié)。毫無疑問，這種教材應(yīng)當(dāng)適合自學(xué)，應(yīng)當(dāng)有利于學(xué)習(xí)者掌握、了解新知識(shí)、新信息，有利于學(xué)習(xí)者增強(qiáng)創(chuàng)新意識(shí)、培養(yǎng)實(shí)踐能力、形成自學(xué)能力，也有利于學(xué)習(xí)者學(xué)以致用、解決實(shí)際工作中所遇到的問題。具有如此特點(diǎn)的書，我們雖然沿用了“教材”這個(gè)概念，但它與那種僅供教師講、學(xué)生聽、教師不講、學(xué)生不懂，以“教”為中心的教科書相比，已經(jīng)在內(nèi)容安排、形式體例、行文風(fēng)格等方面都大不相同了。希望讀者對(duì)此有所了解，以便從一開始就樹立起依靠自己學(xué)習(xí)的堅(jiān)定信念，不斷探索適合自己的學(xué)習(xí)方法，充分利用已有的知識(shí)基礎(chǔ)和實(shí)際工作經(jīng)驗(yàn)，最大限度地發(fā)揮自己的潛能，達(dá)到學(xué)習(xí)的目標(biāo)。歡迎讀者提出意見和建議。祝每一位讀者自學(xué)成功。

內(nèi)容概要

全國高自考指定教材：電子商務(wù)英語（2002年版），ISBN：9787538270396，作者：崔剛

書籍目錄

Unit 1 Getting to Know E-businessText A Introduction to E-businessText B B2B and B2CUnit 2 Planning an E-businessText A General Outline of an Internet Business PlanText B BThree Architectural Models of E-businessUnit 3 Keys to SuccessText A Ten Imperatives for E-business Success (Part I)Text B Ten Imperatives for E-business Success (Part II)Unit 4 Building and Maintaining a WebsiteText A The Elements of Managing and Operating a Web SiteText B To Build a Website for E-businessUnit 5 Case StudiesText A Case Study: BabyCenterText B E-business Case Study: Haystack ToysUnit 6 Keeping Good Relationship with CustomersText A Customer Relationship ManagementText B Customer SupportUnit 7 E-business PaymentText A E-money: Statements and PaymentsText B Electronic Payment SystemsUnit 8 Search EnginesText A Issues with Search EnginesText B The Future of SearchingUnit 9 E-business ActivitiesText A eProcurementText B OLd Ways of Commerce New Again on NetUnit 10 E-business Legal EssentialsText A E-business Legal Essentials (Part I)Text B E-business Legal Essentials (Part II)  Unit 11 E-business ReportText A $14 Billion in Silent LossesText B CheckoutUnit 12 New Trends of E-businessText A Taking Control of the Trends in the Ever-Evolving E-business Space (Part I)Text B Taking Control of the Trends in the Ever-Evolving E-business Space (Part II)后記電子商務(wù)英語自學(xué)考試大綱

章節(jié)摘錄

EuroSearchOne project to overcome the limitations of the existing search engines is the Euro~archproject. Euroserch is a federation of national search engines which gives much better resultsand is more suited to the challenges of the multilingual and multicultural global Internet. Thefounding members are national search engines from Italy, Spain and Switzerland. The multilin-gual approach allows a query to be entered in the preferred language of the researcher and thesearch engine takes care of the search on the search engines in the other languages.Every national site that is part of the federation remains in the country of origin and ismaintained by a native speaker who will ensure that the search works in their own language. Atthe same time, the EuroSearch framework tries to remain open to other countries and serviceswho would like to become part of the initiative.The framework allows provision, access and retrieval of documents that are not only inEnglish, but also in a variety of other European languages. This makes it easier to find informa-tion provided in other languages than English that may contain the information the searcher waslooking for. It enables people who do not speak English to retrieve information and informationproviders to present their information in their mother tongue, as they can express themselvesmore clearly in that language.The EuroSearch project wants to develop techniques and resources to implement a crosslanguage search engine and to improve retrieval and classification technologies. The ultimategoal is to create a federation of national search engines that work together in order to deliverbetter search results. A prototype is currently being built that provides an interface to formulatequeries and present understandable results in the users' preferred languages. This requires thesystem to translate not only the queries into a meta-language, but also translate the results andthe resulting web pages into the query language to make it accessible to the user. This approachmakes the whole web more accessible to non-English speakers.Natural Language SearchesThe idea of natural language access to a database is not new, but still hasn't been achieved.Most search engines are not able to handle questions such as "Where can I get light bulbs？" or"How many legs does a horse have？" The answer to the questions can be found for certain onthe web, but the search engines are not able to understand the qu~tions. If you have a pagethat has a question and an answer on it, then you may succeed, but this is a rare case. Insteadof receiving the answer "At shop XY in Z" or "four", you would receive a long list of search re-sults, as the search engines split up the question into keywords.

后記

2000年6月，全國高等教育自學(xué)考試指導(dǎo)委員會(huì)電子商務(wù)專業(yè)專家組召開了關(guān)于高等教育自學(xué)考試《電子商務(wù)英語》課程考試大綱的會(huì)議，會(huì)上討論和確定了本大綱的編寫方案和意見。2001年11月，電子商務(wù)專家組邀請(qǐng)有關(guān)專家對(duì)大綱初稿進(jìn)行了審定。本大綱由清華大學(xué)外語系崔剛博士主編，并請(qǐng)清華大學(xué)外語系羅立勝教授（主審）、北京林業(yè)大學(xué)外語學(xué)院史寶輝教授和外交學(xué)院武波教授對(duì)本大綱進(jìn)行審定。他們?yōu)榇烁冻隽诵燎趧趧?dòng)，在此一并深表謝意。

編輯推薦

《電子商務(wù)英語》是崔剛編寫的，由遼寧教育出版社出版。

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