世界上最經(jīng)典的品牌

內(nèi)容概要

　　巴寶莉：奢侈的格子圖案；普拉達(dá)：嘎嘎響的設(shè)計；古奇：高端時尚的標(biāo)簽；微軟簡史；三星：數(shù)字世界，人人分享；eBay的神話；麥當(dāng)勞世界；阿迪達(dá)斯：一切皆有可能；奧迪模型與品牌的發(fā)展史；法拉利：一個真實的傳奇……《世界上最經(jīng)典的品牌(英漢對照)》為英語愛好者介紹世界上最經(jīng)典的品牌故事。

書籍目錄

Part Ⅰ The Magic of Fashion時尚的魔力Burberry：The Luxurious Check Pattem巴寶莉：奢侈的格子圖案Prada：The Crunchy Designs普拉達(dá)：嘎嘎響的設(shè)計LV：The Binh of Modem Luxurv路易·威登：現(xiàn)代奢侈品牌的誕生Chaneh The Classic Woman香奈兒：優(yōu)雅女性代名詞D&G：Young Name in the Fashion Industry杜嘉班納：時尚界新貴Gucci：One of the Top Labels in High Fashion古奇：高端時尚的標(biāo)簽Christian Dior：The Magic of Fashion克里斯汀·迪奧：時尚的魅力LOreal In The Interest Of Beauty歐萊雅：以美之名Rolex：The Most Prestigious Watches勞力士：最具聲望的手表Part Ⅱ Wandering in E-Century徜徉E世紀(jì)GENERAL ELECTRIC通用電氣The History of Microsoft微軟簡史Motorola：The Ups and Downs摩托羅拉：商海沉浮The Mission of Google谷歌的使命Nokia or Nokialand諾基亞：芬蘭的支柱The Legend of Yahoo!雅虎的傳奇Samsung：Digital Everyones Invited三星：數(shù)字世界，人人分享The Ongin of Sony索尼的由來Amazon：From an En Route Business Plan亞馬遜：草就的商業(yè)計劃書Philips：Sense and Simplicity飛利浦：精于心，簡于形World of Apple蘋果的世界Canon：Impossible Made Possible佳能：使不可能變?yōu)榭赡躎he HP Wav惠普之道111e Myth of eBayeBay的神話Walt Disney：It AIl Started With A Mouse沃爾特·迪斯尼：一切都源于一只老鼠Part Ⅲ Brands of Daily Life 身邊的大牌Coca Cola：An International Symbol of Freedom可口可樂：自由的國際象征Starbucks：Wake Up and Smell the Coffee星巴克：讓你在咖啡香中醒來Pepsi-Cola：The Drink for You百事可樂：總有一款適合你McDonalds McWorld麥當(dāng)勞世界KFC：Finger LickinGood肯德基：吮指回味樂無窮Nestle：Tasters Choice雀巢：品味師的選擇Pizza Hut：The Worlds Largest Pizza Company必勝客：全球最大的比薩餅公司The Low Cost Strategy of Wal-Mart沃爾瑪?shù)牡蛢r戰(zhàn)略Adidas：Impossible IS Nothing阿迪達(dá)斯：一切皆有可能Nike：Play by the Rules耐克：按規(guī)則游戲P&G：Touching LivesImproving Life寶潔：感動生命，美化生活Marlboro：Come to Where the Flavour Is萬寶路：帶你光臨風(fēng)韻之境Part Ⅳ The Ultimate Driving Machine終極駕馭Audi History：Models and Brand Evolution奧迪模型與品牌的發(fā)展史Benz：Seeking the Ultimate in Luxurv奔馳：尋覓終極的奢華Hummer：Like Nothing Else悍馬：獨一無二Ferrari：A Genuine Legend法拉利：一個真實的傳奇BMW：111e Ultimate Driving Machine寶馬：終極駕馭Porsche：Making Vehicles 111at Raise The Bar保時捷：打造高性能跑車

章節(jié)摘錄

　　desktop and portable Macintoshes forprofessional and consumer customers.Because of Jobss restorative efforts,Apple exited the 1990s as a pared-down version of its former self,　but,importantly, a profitable companyonce again.　　Apples turnaround was confirmedin the first years of the 21st century, asthe company strode toward its 30thanniversary exuding an unprecedenteddegree of strength. At the heart of thecompanys surging growth was a digitalmusic　player　brandedas　iPod.Introduced in late 2001, the iPodrepresented　another　example　ofApples skill in designing an elegantand functional product. Succeedinggenerations of iPods hit the marketand scored resounding success, drivingthe　companys　financial　growth.Between 2001 and 2005, thanksprimarily to the popularity of iPods,the companys sales nearly tripled,increasing from $5.3 billion to $13.9billion. Apple controlled more than 75percent of the $2.5 billion digital audioplayer market in the United States.

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