新商務英語強化訓練

內(nèi)容概要

　　《新商務英語》的“新”還體現(xiàn)在該套書的設計理念上，即“以人為本，讀者至上”。從內(nèi)容架構上，15個話題串起15個單元，既單元獨立，又章章相連，環(huán)環(huán)相扣，由表及里，由淺入深。學習者可從頭至尾，系統(tǒng)學習。亦可根據(jù)個人興趣所需，有選擇地進行；從形式安排上，一切為使用者著想，以教程為主線，輔之以強化訓練、教學指南、視聽材料等。從聽、說、讀、寫、看等多角度強化商務英語學習，展示商務英語學習的樂趣，從而達到寓教于樂，寓學于樂，提高商務英語水平，提升商務英語交際能力的目的。

書籍目錄

Unit 1 Career Management
Unit 2 Enterprise
Unit 3 E-business
Unit 4 Brand Management
Unit 5 Prices and Commodities
Unit 6 Corporate Entertaining
Unit 7 Innovation
Unit 8 Public Relations
Unit 9 Cultural Awareness
Unit I0 Global Advertising
Unit 11 Management Styles
Unit 12 Mergers and Acquisitions
Unit 13 Business and the Environment
Unit 14 Finance and Credit
Unit 15 Economic Issues

章節(jié)摘錄

　　It has often been said that if you could invent a new mousetrap, the world would beat a path to your door. But many companies used to pay little or no attention to investing money in a Research and Development department. They preferred to respond to market forces, waiting until the consumer initiated product development by modifying demand in the market place. This usually resulted in simple fine-tuning of a products salient features and many missed opportunities.　　Manufacturers frequently discovered that innovation had passed them by when it was too late to act. When they finally woke up to the news, they found a competitor had stolen their customers. A frequently heard argument was, If its not broken, dont fix it: Unfortunately, it is still a fact that time is seldom devoted in a small business to intense brainstorming sessions to consider the long-term future of a particular product. Manufacturers often find that theyve done too little too late.　　But companies ignore investment in research at their own peril. The Swiss watch, Swatch, is a prime example of a product which was produced in response to the loss of a market through competition. Japanese manufacturers stole the Swiss watch industrys market, virtually overnight, when they flooded Europe with cheap digital watches. Digital watches were examples of new technology which soon displaced the old-style analogue watches. The Swiss responded with innovation of their own - a fashion watch, produced on automated machines with economies of scale~, which reversed the decline of their home industry.

編輯推薦

　　最新商務英語理念 最新商務英語領域　　最新商務英語話題 最新商務英語文本　　最新商務英語詞匯 最新商務英語實踐

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