系統(tǒng)功能語言學(xué)視角下的互文性

內(nèi)容概要

　　《系統(tǒng)功能語言學(xué)視角下的互文性：書畫廣告語篇研究》是一項(xiàng)以書面廣告語篇為語料，從系統(tǒng)功能語言學(xué)的視角對互文性進(jìn)行研究的成果。《系統(tǒng)功能語言學(xué)視角下的互文性：書畫廣告語篇研究》探討了互文性與語境間的關(guān)系，從概念功能和人際功能的角度分析了語篇中各個(gè)聲音間的關(guān)系，并且從功能語言學(xué)的角度研究了各個(gè)聲音間的連接機(jī)制。《系統(tǒng)功能語言學(xué)視角下的互文性：書畫廣告語篇研究》推動(dòng)了互文性研究的發(fā)展，并能對廣告語篇的創(chuàng)作有一定的啟示意義。

作者簡介

楊增成，北京師范大學(xué)博士，澳大利亞弗林德斯大學(xué)訪問學(xué)者，北京工商大學(xué)外國語學(xué)院副教授。主要研究興趣：功能語言學(xué)、語篇分析。目前發(fā)表學(xué)術(shù)論文10余篇，主持教育部人文社會科學(xué)研究項(xiàng)目1項(xiàng)，主持北京市屬高等學(xué)校人才強(qiáng)教計(jì)劃資助項(xiàng)目1項(xiàng)。

書籍目錄

Chapter 1 Introduction  1．1 The Research Topic  1．2 Rationale for the Present Study  1．3 Objectives of this Research  1．4 Data and Methodology  1．5 Organization of this BookChapter 2 Previous Researches on Intertextuality  2．1 The Origin of the Theory of Intertextuality  2．2 The Literary Study of Intertextuality  2．3 The Study of Intertextuality in Arts  2．4 The Study of Intertextuality in Linguistics  2．5 The Linguistic Studies of Some of the Specific Forms of Inter—textuality  2．6 SummaryChapter 3 A Systemic——Functional Model for the Study of Inter-  textuality  3．1 Approaches to Discourse Analysis  3．2 A Systemic—Functional Approach to Discourse Analysis  3．3 A Systemic—Functional Model for the Study of    IntertextualityChapter 4 The Relationship Between Intertextuality and Context  4．1 Contextual Variables  4．2 The Relationship Between Discourse and Context  4．3 The Contextual Factors for the PAD  4．4 The Relationship Between Intertextuality and ContextChapter 5 The Experiential Meaning in the Discourse Involving  Intertextuality  5．1 The Dialogical Relations Among the Voices  5．2 The Experiential Meaning Expressed by Lexicon  5．3 Linguistic Analysis of ProcessChapter 6 The Interpersonal Meaning in the Discourse Involving  Intertextuality  6．1 The Participant Relationship  6．2 The Appraisals in the PAD  6．3 The Mood in the Discourse Involving IntertextualityChapter 7 Linking Different Voices in Discourses Involving Inter-textuality  7．1 Generic Structure  7．2 Texture  7．3 Linking Voices through Sentence Structure  7．4 Coherence in the Discourse Involving IntertextualityChapter 8 Conclusions  8．1 Major Findings  8．2 ImplicationsBibliographyAcknowledgements

章節(jié)摘錄

　　In a proposal，there are also two kinds of intermediate possibility between the positive and negative pole. The intermediate points for　“command”represent degree of obligation，which can be expressed by allowed to supposed to and required to. The intermediate points for“ offer”represent degrees of inclination，such as willing to，anxious to and determined to. Both obligation and inclination can be expressedthrough a finite modal operator or an expansion of predicator.Thescale of obligation and inclination is referred to as modulation.　　A variable inherent in modality is the value attached to the modal.judgment： high，median or low.All the categories of probability，usuality，obligation and inclination can be further classified according tovalue.According to Zhang Delu （2005：114-115） modality can indexthe social relationship， formality and power relationship. The modalityof different values can convey different degrees of politeness.For example，the degrees of politeness conveyed by “will”，“ should”and“could” are increasingly greater. In communication，the modality is closely related to the social relationship between the participants.Generally speaking，as the degrees of the politeness or formality increase，or as the power of the other part becomes higher，the value of the mo-dality will become lower. Such a value can show the tentativeness，uncertainty and the reverence.　　……

編輯推薦

《系統(tǒng)功能語言學(xué)視角下的互文性--書面廣告語篇研究(英文版)》由楊增成所著，本書選擇書面廣告語篇作為研究語料。書面廣告語篇中存在著比較豐富的互文現(xiàn)象，但是對這些互文現(xiàn)象的研究尚不是很豐富。為了使語篇傳遞的內(nèi)容更可信，廣告語篇中經(jīng)常插入一些證人的話語。為了使廣告語篇能較長地留在讀者的記憶中，廣告語篇經(jīng)常仿擬一些名篇。另外受社會文化語境的影響，廣告語篇往往用雙關(guān)的方式來表達(dá)一些信息。這些原因?qū)е铝藦V告語篇中比較豐富的互文現(xiàn)象。

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