當(dāng)代商務(wù)基礎(chǔ)知識(shí)

內(nèi)容概要

　　商務(wù)英語考生不僅要掌握語言知識(shí)，而且不要掌握當(dāng)代商務(wù)基礎(chǔ)知識(shí)。
 這本由安秉哲編著的本書為商務(wù)英語考生提供全面而有效的考試必需商務(wù)知識(shí)。
　　這本書的讀者群：商務(wù)英語考生，大學(xué)經(jīng)濟(jì)、管理及國際貿(mào)易專業(yè)的學(xué)生，從事涉外商務(wù)活動(dòng)的白領(lǐng)階層。

書籍目錄

Chapter One  Business Entity
     1.1  Company and Company Registration
     1.2  Company Names and Ownership
     1.3  Other Special Forms of Companies
     1.4  Industry Classifications
     1.5  Business Permits
     1.6  Corporate Structure
     1.7  Corporate Titles
     1.8  Corporate Departments
     1.9  Company Expansion: Mergers and Acquisitions
     1.10  Vision Statement and Mission Statement
Chapter Two  Human Resources
     2.1  Human Resource Management
     2.2  Recruitment
     2.3  Employment
     2.4  Employment Contract
     2.5  Jobs and Working Hours
     2.6  Breaks and Leaves
     2.7  Company Benefits
     2.8  Performance Evaluation and Unemployment
     2.9  Teamwork and Teambuilding
Chapter Three  Business Management
     3.1  Management in General
     3.2  Public Relations Management
     3.3  Logistics Management
     3.4  Industrial Management and Technology Management
     3.5  Project Management
     3.6  Other Fields of Management
     3.7  Company and Government Relations
Chapter Four  Economy and Economics
     4.1  Economy in General
     4.2  Economics in General
     4.3  Demand and Supply
     4.4  Fundamental Concepts and Terms of Economics
     4.5  Trade Balance
     4.6  International Financial and Economical Organizations
     4.7  Sustainability
Chapter Five  Finance and Accounting
     5.1  Money
     5.2  Money and Banks
     5.3  Bank Account and Payment through a Bank
     5.4  Corporate Finance and Accounting Management
     5.5  Elements of Accounting
     5.6  Balance Sheet and Income Statement
     5.7  Getting Paid
     5.8  Stock and Stock Exchange
     5.9  Insurance
Chapter Six  Market and Marketing
     6.1  Market in General
     6.2  Marketing in General
     6.3  Marketing Management
     6.4  Commercial Advertising
     6.5  Brand Management
     6.6  Distribution and Sales Incentives
Chapter Seven  International Trade
     7.1  International Trade in General
     7.2  Free Trade and Trade Bloc
     7.3  Regulations and Restrictions
     7.4  International Trade Documentation
     7.5  INCOTERMS
     7.6  Export Shipment
Chapter Eight  Production and International Standards
     8.1  Production and Productivity
     8.2  Product Manufacturing
     8.3  Quality Control
     8.4  Industrial Standards: ISO
     8.5  Other International Standards
     8.6  Packing and Symbols
     8.7  Radio-frequency Identification Technology Application
     8.8  Carbon Emissions and Ecological Issues
Chapter Nine  Business Communication
     9.1  Business Communication in General
     9.2  Cross-cultural Communication in Business
     9.3  Business E-mail Communication
     9.4  Business Negotiation
     9.5  Other Types of Business Communications
Glossary
Abbreviations
Answers to Reading Comprehension Exercises

編輯推薦

　　《當(dāng)代商務(wù)基礎(chǔ)知識(shí)（英文版）：商務(wù)英語考試必讀》有以下特點(diǎn)：以通俗易懂的英語系統(tǒng)介紹當(dāng)代商務(wù)基礎(chǔ)知識(shí)；所涉及的商務(wù)基礎(chǔ)知識(shí)面廣，基本上覆蓋當(dāng)代的商務(wù)活動(dòng)和概念，包括最新的商務(wù)概念，如“物聯(lián)網(wǎng)”、“生態(tài)足跡”、“碳貿(mào)易”、“團(tuán)購網(wǎng)”等；匯總了在《當(dāng)代商務(wù)基礎(chǔ)知識(shí)（英文版）：商務(wù)英語考試必讀》中出現(xiàn)的1466個(gè)常用商務(wù)關(guān)鍵詞匯（Glossary）和97個(gè)常用縮略語（Abbreviations），并附有相應(yīng)的中文，便于讀者掌握商務(wù)英語關(guān)鍵詞匯。這些關(guān)鍵詞匯和縮略語都是名詞，基本上折射出當(dāng)代商務(wù)概念和基本知識(shí)。

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