商務(wù)基礎(chǔ)

內(nèi)容概要

　　本系列叢書(shū)被設(shè)計(jì)成開(kāi)放式結(jié)構(gòu)：編者將根據(jù)讀者的反饋逐漸地出版更多的切合中國(guó)讀者需求的好作品。叢書(shū)知識(shí)性和趣味性并重，英文通俗易懂，適合大學(xué)本科低年級(jí)學(xué)生、高職高專(zhuān)學(xué)生閱讀。
這本《商務(wù)基礎(chǔ)--概念篇(注釋版)》(作者馬克·弗農(nóng))是該系列中的一冊(cè)。

書(shū)籍目錄

前言
致謝
基本概念
參考文獻(xiàn)
主題詞索引

章節(jié)摘錄

　　The Master of Business Administration degree， of tenseen as the definitive qualification for aspiring managers.　　MBAs have developed out of the demand from usually ex-perienced business practitioners for a postgraduate academiccourse that teaches the assorted disciplines wluch together makeche sCience of management.Courses typically take between oneand two years， depending on whether they are full or part-time.Entry qualification in the US， at least， is based upon GMAT（ Graduate Management Admission rfest），a written test in Eng-Iish of over three hours that assesses comprehension， arithmeticand analytical skills. Hindle reports that the growth of MBAs stems from achange in the belief that managers are born to the convictionthat they can be made. The number of MBA courses grew fast：in the UK there are over 100 to date. And the number ofMBAs， as graduates of the courses are called， has explodedLoo： in the us tens of thousands are produced every year. How-ever， the status of the MBA is changing. It is no longer seen asa guaranteed ticket to a highly paid job as it was in the 1980s.Research shows that businesses are increasingly looking not forIeamt skills sets in their managers， but for an ability to learnhow to cope with rapidly changing， globally competitive mar-kets. MBA courses are changing as a result.　　Even in their boom years， MBAs did not have a monopolyin business education. In Japan there is no such thing as anMBA and neither do they carry the kudos that a graduate fromthe UK or America would hope. In many parts of Europe， busi-ness studies can be taken at many levels too， though academicMBA equivalents are rare. Here， industry-based education ispreferred.　　……

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