旅游管理專業(yè)英語(yǔ)教程

前言

　　《旅游管理專業(yè)英語(yǔ)教程》是為高等院校旅游類專業(yè)學(xué)生編寫(xiě)的專業(yè)英語(yǔ)教材。全書(shū)共分13課，課文內(nèi)容新穎，題材廣泛，涉及旅游業(yè)的方方面面，及時(shí)地向?qū)W生傳遞旅游業(yè)相關(guān)知識(shí)信息。本教材在加強(qiáng)專業(yè)知識(shí)訓(xùn)練內(nèi)容的同時(shí)，在前瞻性、系統(tǒng)性、實(shí)用性等方面有所突破。本書(shū)特點(diǎn)如下：　　一是突出旅游專業(yè)知識(shí)的系統(tǒng)性。本教材主要是寫(xiě)給旅游管理專業(yè)的學(xué)生看的，要使學(xué)生不僅僅滿足于知道專業(yè)術(shù)語(yǔ)的英文表達(dá)，而且要能夠通過(guò)本教材的學(xué)習(xí)，加強(qiáng)對(duì)旅游整個(gè)行業(yè)的理解?！　《菍?shí)用性。旅游行業(yè)的實(shí)踐性非常強(qiáng)，教材精選我國(guó)旅游業(yè)界的經(jīng)典案例作為練習(xí)，使學(xué)生能夠把理論與實(shí)踐相融合，因此本教材強(qiáng)調(diào)應(yīng)用性，注重加強(qiáng)對(duì)學(xué)生運(yùn)用專業(yè)英語(yǔ)能力的訓(xùn)練?！　∪乔把匦?。引進(jìn)國(guó)外旅游學(xué)研究的最新成果，以及最新的經(jīng)典案例，做到教材編寫(xiě)與時(shí)俱進(jìn)?！　”窘滩挠捎谶x材廣泛，書(shū)中沒(méi)有一一注明出處，只列出了主要的參考文獻(xiàn)，希望得到原作者的支持與諒解，在此作者表示誠(chéng)摯的謝意?！　∮捎诰幷咚胶徒?jīng)驗(yàn)有限，書(shū)中難免有疏漏和不足，希望讀者批評(píng)指正?！　”緯?shū)在出版前，一直作為北京聯(lián)合大學(xué)旅游學(xué)院旅游管理專業(yè)的專用教材，本書(shū)得到北京聯(lián)合大學(xué)旅游管理市級(jí)重點(diǎn)建設(shè)學(xué)科專項(xiàng)經(jīng)費(fèi)的支持；在寫(xiě)作過(guò)程中，尤其得到旅游管理系寧澤群教授的鼓勵(lì)和幫助，以及知識(shí)產(chǎn)權(quán)出版社蔡虹編輯的幫助，在此表示衷心的感謝?！　”窘滩闹械木毩?xí)的參考答案，不便在教材中提供，以免影響教師授課效果。

內(nèi)容概要

　　本教材是為高等院校旅游類專業(yè)學(xué)生編寫(xiě)的專業(yè)英語(yǔ)教材，旨在幫助學(xué)生擴(kuò)展旅游專業(yè)知識(shí)的同時(shí)，熟練掌握一定的旅游專業(yè)詞匯和行業(yè)用語(yǔ)，培養(yǎng)學(xué)生專業(yè)英語(yǔ)的表達(dá)能力，能夠直接閱讀國(guó)外的專業(yè)性、學(xué)術(shù)性書(shū)刊，并進(jìn)一步鞏固英語(yǔ)語(yǔ)言基礎(chǔ)，提高旅游管理專業(yè)學(xué)生的專業(yè)英語(yǔ)實(shí)際應(yīng)用能力。
本教材內(nèi)容新穎，題材廣泛，涉及旅游業(yè)的方方面面，及時(shí)地向?qū)W生傳遞旅游業(yè)相關(guān)知識(shí)信息。本教材在加強(qiáng)專業(yè)知識(shí)訓(xùn)練內(nèi)容的同時(shí)，在前瞻性、系統(tǒng)性、實(shí)用性等方面有所突破。

作者簡(jiǎn)介

　　郭紅，女，漢族，1967年生?，F(xiàn)北京聯(lián)合大學(xué)旅游學(xué)院休閑與旅游管理系講師。畢業(yè)于法國(guó)昂熱大學(xué)旅游飯店管理學(xué)院，獲得旅游、飯店與接待業(yè)管理碩士學(xué)位。長(zhǎng)期從事旅游管理專業(yè)英語(yǔ)教學(xué)活動(dòng)。

書(shū)籍目錄

Contents
Unit 1 Introduction to Tourism Industry
Unit 2 The History of Tourism
Unit 3 Tourist Transport （1）
Unit 4 Tourist Transport （2）
Unit 5 Hospitality and Related Services
Unit 6 The Lodging Industry
Unit 7 The Food Services Industry
Unit 8 Visitor Attractions
Unit 9 Tourist Motivation
Unit 10 The Economic Impacts of Tourism
Unit 11 The Social Impacts of Tourism
Unit 12 Tourism Marketing
Unit 13 Sustainable Tourism and the Future of Tourism
Reference Books

章節(jié)摘錄

版權(quán)頁(yè)：   Intangibility The products of most industries are tangible ; they can be seen, tasted, felt,heard or smelt before they are consumed. Hospitality products have both tangibleand intangible components. For example, if a customer buys an inclusive tourfrom a travel agent, he not only buys a bed in a hotel room and 3 meals in a restaurant, but also buys " a dream", he gets the intangible befits -- pleasure, relaxation, convenience, excitement- that the experiences can yield. The serviceproduct is intangible when it cannot be easily evaluated or demonstrated in advanceof its purchase. Inseparability Services are typically produced and consumed simultaneously. In case ofphysical goods, they are manufactured into products, distributed through multiple resellers, and consumed later. But, in case of services, it cannot be separated from the service provider. Thus, the service provider would become a partof a service. It can lead to situations where it is difficult to ensure the overall satisfaction of consumers. For example, a delicious meal can be made tasteless bya grumpy heavy -handed server; and a stay in a grand hotel can be spoiled bychaotic front office. Therefore, service marketers not only need to develop taskrelated, technical competence of service personnel, but also, require a great input of skilled personnel to improve their marketing and inter personal skills. Perish ability Perish ability means that service products such as hospitality, unlike goods,cannot be stored for sale on a future occasion. For example, a hotel bed unsoldis revenue that can never be recouped. This illustrates the high-risk nature of thehospitality industry. This puts pressure on hospitality businesses to operate at ashigh a level of capacity as possible, hence great efforts are made to fill hotelrooms, for example, heavily discounting the prices of these products at the lastminute, or offering special rates to quantity purchasers.

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