外貿(mào)英語

內(nèi)容概要

《外貿(mào)英語》為高等職業(yè)教育經(jīng)濟管理類專業(yè)規(guī)劃教材。本書按照“任務(wù)驅(qū)動，項目導向”教學模式的要求，注重學習與實際工作的一致性，以真實工作過程為依據(jù)，整合、序化了相關(guān)理論、技能和實訓等內(nèi)容，將外貿(mào)工作分成了由淺入深、前后連貫的12個學習性工作任務(wù)和一個實訓項目。本書編寫體例包括導入、知識準備、技能訓練、實訓、語言庫以及自我檢測。本書任務(wù)設(shè)計靈活多樣、不拘一格。合理又靈活的任務(wù)設(shè)計確保了以學生為中心的教學理念的實施。學生在完成任務(wù)的過程中，通過各種各樣的語言活動，自主的發(fā)現(xiàn)式進行學習，實現(xiàn)“在做中學”。在此基礎(chǔ)上，本書設(shè)置了實訓項目，模擬整個外貿(mào)流程進行實際操作。
《外貿(mào)英語》可作為高職高專院校國際貿(mào)易、外貿(mào)英語、商務(wù)英語、國際商務(wù)等專業(yè)的教材，也可作為各相關(guān)企業(yè)在崗人員、各種外貿(mào)培訓班學員及外貿(mào)英語自學人員學習使用。

書籍目錄

前言
Unit 1 Applying for A Trading Clerk Job
　1.1 Getting ready for the job
　1.2　Applying
　1.3 Interviews
Unit 2 Meeting Foreign Businessmen
　2.1 First contact
　2.2 Receiving visitors
　2.3 Welcoming dinner
　2.4 Introducing your company
　2.5 Entertaining
　2.6 Bidding farewell
Unit 3 Establishing Business Relations
　3.1 Channels for seeking new customers
　3.2 The Guangzhou Fair
　3.3 The structure of a letter for establishing business
relations
Unit 4 Enquiry and Offer
　4.1 Exchanging information
　4.2 Making enquiry and offer
　4.3 Counteroffer and acceptance
　4.4 The writings for making inquiry and offer
Unit 5 Quality and quantity
　5.1 Quality of commodities
　5.2 Quality conflicts
　5.3 Quantity of commodities
Unit 6 Price
　6.1 Basic price components
　6.2 Discount and commission
　6.3 Bargaining
Unit 7 Payment
　7.1 Instruments of payment
　7.2 Letter of credit
　7.3 Collection and remittance
Unit 8 Packing and Delivery
　8.1 Packing of commodities and it's function
　8.2 Packing types from the view of function
　8.3 Marking of packing and delivery
　8.4 Delivery ways of commodities
Unit 9 Contract
　9.1 Business Contract
　9.2 The Format of Typical Contract
　9.3 Sales Contract
　9.4 How to draft contracts
Unit 10 Insurance
　10.1 Insurance and Its Types
　10.2 Marine Insurance
　10.3 History of insurance
　10.4 Complexity of insurance policy
Unit 11 Commodity Inspection
　11.1 Inspection of the quality, quantity and packing of
commodities
　11.2 Time and place of inspection
　11.3 Inspection Institutions
　11.4 Inspection Certificate
Unit 12 Dispute,Claims and Arbitration
　12.1 Disputes, Claims and arbitration
　12.2 Disputes
　12.3 Lodging and settling a claim
　12.4 Arbitration place, arbitration body and arbitration
rules
Unit 13 A Special Project
Appendix A
Appendix B
參考文獻

圖書封面

評論、評分、閱讀與下載

---

    外貿(mào)英語 PDF格式下載

---