出版時(shí)間:2011-6 出版社:清華大學(xué)出版社 作者:貝可鈞 編 頁(yè)數(shù):152
內(nèi)容概要
貝可鈞等的《商務(wù)英語(yǔ)會(huì)話教程》的總體編寫思路為:打破以“背單詞——記句型——讀對(duì)話”為主要特征的英語(yǔ)口語(yǔ)課程的傳統(tǒng)模式,轉(zhuǎn)變?yōu)榉蠈W(xué)生認(rèn)知規(guī)律的以“問(wèn)題導(dǎo)入(Warm-up)——示范性對(duì)話(Sample
Conversa-tions)——提煉語(yǔ)言(Functional:Patterns and
Expressions)——語(yǔ)言操練(Field Practice)——話題討論(Discussion and
Comments)”為線索來(lái)組織教材內(nèi)容,在章節(jié)的編排上體現(xiàn)涉外商務(wù)外貿(mào)工作的一般流程,幫助構(gòu)建相關(guān)理論知識(shí),發(fā)展職業(yè)能力。《商務(wù)英語(yǔ)會(huì)話教程》內(nèi)容突出對(duì)學(xué)生職業(yè)能力的訓(xùn)練,理論知識(shí)的選取緊緊圍繞工作任務(wù)完成和學(xué)生技能提升的需要來(lái)進(jìn)行。
《商務(wù)英語(yǔ)會(huì)話教程》可作為高等院校及高職院校應(yīng)用英語(yǔ)、國(guó)際商務(wù)、商務(wù)英語(yǔ)、外貿(mào)英語(yǔ)等專業(yè)的通用教材,也可供從事國(guó)際商務(wù)、對(duì)外貿(mào)易等工作人員進(jìn)行參考。
書籍目錄
Unit 1 Establishing Business Relationship
Part Ⅰ Warm-up
Part Ⅱ Sample Conversations
Part Ⅲ Functional Patterns and Expressions
Part Ⅳ Field Practice
Part Ⅴ Discussion and Comments
Part Ⅵ Words and Expressions
Part Ⅶ Feedback and Comments
Unit 2 Commercial Exhibition
Part Ⅰ Warm-up
Part Ⅱ Sample Conversations
Part Ⅲ Functional Patterns and Expressions
Part Ⅳ Field Practice
Part Ⅴ Discussion and Comments
Part Ⅵ Words and Expressions
Part Ⅶ Feedback and Comments
Unit 3 Introduction of Products and Company
Part Ⅰ Warm-up
Part Ⅱ Sample Conversations
Part Ⅲ Functional Patterns and Expressions
Part Ⅳ Field Practice
Part Ⅴ Discussion and Comments
Part Ⅵ Words and Expressions
Part Ⅶ Feedback and Comments
Unit 4 Inquiry and Offer
Part Ⅰ Warm-up
Part Ⅱ Sample Conversations
Part Ⅲ Functional Patterns and Expressions
Part Ⅳ Field Practice
Part Ⅴ Discussion and Comments
Part Ⅵ Words and Expressions
Part Ⅶ Feedback and Comments
Unit 5 Business Negotiation
Part Ⅰ Warm-up
Part Ⅱ Sample Conversations
Part Ⅲ Functional Patterns and Expressions
Part Ⅳ Field Practice
Part Ⅴ Discussion and Comments
Part Ⅵ Words and Expressions
Part Ⅶ Feedback and Comments
Unit 6 Packing and Shipment
Part Ⅰ Warm-up
Part Ⅱ Sample Conversations
Part Ⅲ Functional Patterns and Expressions
Part Ⅳ Field Practice
Part Ⅴ Discussion and Comments
Part Ⅵ Words and Expressions
Part Ⅶ Feedback and Comments
Unit 7 Insurance
Part Ⅰ Warm-up
Part Ⅱ Sample Conversations
Part Ⅲ Functional Patterns and Expressions
Part Ⅳ Field Practice ~
Part Ⅴ Discussion and Comments
Part Ⅵ Words and Expressions
Part Ⅶ Feedback and Comments
Unit 8 Payment Terms
Part Ⅰ Warm-up
Part Ⅱ Sample Conversations
Part Ⅲ Functional Patterns and Expressions
Part Ⅳ Field Practice
Part Ⅴ Discussion and Comments
Part Ⅵ Words and Expressions
Part Ⅶ Feedback and Comments
Unit 9 Claims and Settlement
Part Ⅰ Warm-up
Part Ⅱ Sample Conversations
Part Ⅲ Functional Patterns and Expressions
Part Ⅳ Field Practice
Part Ⅴ Discussion and Comments
Part Ⅵ Words and Expressions
Part Ⅶ Feedback and Comments
Unit 10 Business Reception
Part Ⅰ Warm-up
Part Ⅱ Sample Conversations
Part Ⅲ Functional Patterns and Expressions
Part Ⅳ Field Practice
Part Ⅴ Discussion and Comments
Part Ⅵ Words and Expressions
Part Ⅶ Feedback and Comments
Reference Keys
圖書封面
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