外貿(mào)英文函電

前言

　　時(shí)代背景：自加入世界貿(mào)易組織以來，中國的對(duì)外貿(mào)易蓬勃發(fā)展，對(duì)復(fù)合型、高水平的外貿(mào)人才需求也與日俱增，這就對(duì)普通高等院校及高職、高專院校外貿(mào)人才的培養(yǎng)提出了新的要求。即，新型外貿(mào)人才不僅要掌握扎實(shí)的外貿(mào)專業(yè)知識(shí)，同時(shí)還要具備嫻熟的語言溝通與運(yùn)用能力?！　【帉懩康模骸巴赓Q(mào)函電”作為國際貿(mào)易專業(yè)的一門核心課，是將外貿(mào)業(yè)務(wù)與英語寫作相結(jié)合，實(shí)踐性、操作性很強(qiáng)的課程。編寫本教材的目的在于，通過本課程的學(xué)習(xí)，使學(xué)生領(lǐng)會(huì)外貿(mào)函電的基本理論知識(shí)，掌握各類外貿(mào)信函的寫作技巧與方法，提高學(xué)生翻譯和撰寫外貿(mào)信函的能力，為學(xué)生畢業(yè)后從事外貿(mào)工作打下堅(jiān)實(shí)的基礎(chǔ)?！　〗Y(jié)構(gòu)與特色：本書按理論與實(shí)踐相結(jié)合的原則編寫，共兩篇，十一單元。第一單元為上篇，深入闡述了商務(wù)書信寫作的基本理論；第二單元至第十_單元為下篇，詳盡介紹了外貿(mào)函電各類信函的寫作規(guī)律與技巧。理論闡述做到深入淺出，準(zhǔn)確精要，各單元按照外貿(mào)業(yè)務(wù)流程編寫，突出實(shí)踐性和可操作性。每一單元又分為6個(gè)環(huán)節(jié)，編寫體例充分體現(xiàn)了“總結(jié)歸納，側(cè)重技巧，講練結(jié)合，提高實(shí)戰(zhàn)”的特點(diǎn)?！皢卧乓笔侵敢?，旨在幫助學(xué)習(xí)者對(duì)本單元的主要內(nèi)容、重點(diǎn)、難點(diǎn)在整體上加以把握；“信函示例”是基石，采用案例導(dǎo)人模式，貼近業(yè)務(wù)實(shí)際，便于學(xué)習(xí)操作；“詞法套語”是關(guān)鍵，通過對(duì)核心詞匯、實(shí)用句型的注釋、總結(jié)，夯實(shí)語言基礎(chǔ)，固化句型模式；“寫作技巧”是規(guī)律，通過對(duì)各類信函典型案例的分析、歸納，從內(nèi)容與語言兩個(gè)層面總結(jié)出此類信函的寫作步驟、慣用表達(dá)及技巧規(guī)律；“信函模板”是升華，在分析信函范例及寫作技巧的基礎(chǔ)上，提煉出核心模板框架，強(qiáng)化功能與意念，熟悉各類信函寫作套路；“練習(xí)”是鞏固，每一單元都設(shè)有一定量的、有針對(duì)性的練習(xí)，通過講練結(jié)合，達(dá)到掌握并熟練操作的目的。　　使用說明：對(duì)于學(xué)生，在學(xué)習(xí)本課程時(shí)，如果能提前或同時(shí)學(xué)習(xí)國際貿(mào)易實(shí)務(wù)課程，可以收到更好的效果。在使用本書時(shí)，應(yīng)認(rèn)真預(yù)習(xí)。每一單元都可作為一個(gè)專題來學(xué)習(xí)，要把每一單元的內(nèi)容消化吸收，融會(huì)貫通，切不可機(jī)械僵化，生搬硬套。各類“信函模板”不是萬能的，其目的只是在于強(qiáng)化各類信函的寫作套路。

內(nèi)容概要

本書系統(tǒng)地闡述了商務(wù)書信寫作的基本知識(shí)，包括商務(wù)書信的構(gòu)成及格式、信封的寫法、商務(wù)書信的寫信原則及措辭，并按照外貿(mào)業(yè)務(wù)磋商及執(zhí)行過程中各個(gè)環(huán)節(jié)的順序詳盡介紹了外貿(mào)函電各類信函的寫作內(nèi)容及語言模式，包括確立貿(mào)易關(guān)系，詢價(jià)及回復(fù)，報(bào)盤及還盤，訂單、接受和回絕，支付方式，包裝，裝運(yùn)，保險(xiǎn)，申訴與索賠，代理等方面，每個(gè)單元由單元概要、信函示例、詞匯注釋套語、寫作技法、信函模版、練習(xí)6個(gè)部分組成。書后附有常用外貿(mào)縮略語及國際商會(huì)跟單信用證統(tǒng)一慣例第600號(hào)出版物。 本書既可供普通高等院校及高職、高專院校商務(wù)英語專業(yè)、國際貿(mào)易專業(yè)的學(xué)生使用，也可供準(zhǔn)備參加BEc等各類商務(wù)英語考試的考生及外貿(mào)從業(yè)人員閱讀。

書籍目錄

上篇Unit One Basic Theory of Business Letter Writing  商務(wù)書信寫作的基本理論  Unit Outline  單元概要  Section Ⅰ The Structure and Layout of a Business Letter    商務(wù)書信的構(gòu)成及格式    Ⅰ.The Structure of a Business Letter    商務(wù)書信的構(gòu)成    Ⅱ.The Layout of a Business Letter    商務(wù)書信的格式    Ⅲ.Addressing Envelope    信封的寫法  Section Ⅱ The Principles of Business Letter Writing    商務(wù)書信的寫信原則  Section Ⅲ  Wording of a Business Letter    商務(wù)書信的措辭  Section Ⅳ  Notes and Glossary    詞匯及注釋  Section Ⅴ  Exercises    練習(xí)下篇Unit Two Establish Business Relations  確立貿(mào)易關(guān)系  Unit Outline  單元概要  Section Ⅰ  Specimen Letters    信函示例    Case 1  A Request to Establish Business Relations    請(qǐng)求建立業(yè)務(wù)關(guān)系    Case 2 Exporter’s Self-introduction    出口商的自我介紹    Case 3 ImpoSer’S Self-introduction    進(jìn)口商的自我介紹    Case 4 Exposer Writes to ImpoSer    出口商寫給進(jìn)口商的信    Case 5  ImpoSer Writes to Exposer    進(jìn)口商寫給出口商的信  Section Ⅱ  Notes Glossary and Useful Expressions    詞匯注釋及套語  Section Ⅲ  Writing Skills    寫作技巧  Section Ⅳ  Model Letters    信函模板  Section Ⅴ  Exercises    練習(xí)  Unit Three Enquiries and Replies  詢價(jià)及回復(fù)  Unit Outline  單元概要  Section Ⅰ  Specimen Letters    信函示例……

章節(jié)摘錄

　　Ideally, it should not be necessary to complain, since in business everything should be done so carefully to make sure that no mistakes are made and nothing is damaged. Unfortunately, no matter how perfect an organization may be, complaints are certain to arise.　　Complaints may be of several different kinds.　　The quality may not be satisfactory. Perhaps not enough goods were sent, perhaps too many. And it is always a cause for complaint that the wrong goods were delivered. Sometimes the complaint is about inferior quality. More often, the complaints about quality is caused by a discrepancy between the samples and the goods which actually arrive. In this case, buyers complain that the goods are not up to the standard.　　There are complaints about the goods that have been delivered are damaged. Complaints about damage are usually the business of insurance companies, but if the damage is caused by the negligence of the packer, then the insurance companies will not take responsibility.　　A compliant may be about a delay in shipment. Usually, there is a penalty clause in the contract to protect the buyer against loss from delay. If the delay is very long, the buyer may .cancel the order, and there may be a great loss to the supplier and the buyer.　　There are also complaints about the price. Maybe it is excessive than the agreed one. Complaints about service is of less importance while still should not be ignored.

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