國際商務(wù)英語

內(nèi)容概要

　　隨著國際形勢的變化以及我國經(jīng)濟(jì)改革發(fā)展的不斷深入，越來越多的國際大型跨國公司來到中國市場，不少有實(shí)力的國內(nèi)企業(yè)也紛紛走出國門，國際業(yè)務(wù)隨之劇增，原來的英語教學(xué)結(jié)構(gòu)已經(jīng)不能夠應(yīng)對如此大量市場信息的變化，因此，盡快培養(yǎng)一大批既能熟練掌握商務(wù)英語并運(yùn)用英語進(jìn)行談判，同時又了解國際市場行情以及各國法律的復(fù)合型商務(wù)經(jīng)貿(mào)人才，已成為當(dāng)前的一項(xiàng)緊迫任務(wù)。本教材的出版將對我國商務(wù)英語的教學(xué)和實(shí)踐起到一定的推動作用。

書籍目錄

Chapter 1 International BusinessSection A IntroductionSection B Scope of International Business ActivitiesSection C International Business ManagementChapter2 InternationaI TradeSection A IntroductionSection B Performance of International TradeSection C Export and Import DocumentationChapter 3 International MarketingSection A Introduction Section B Marketing StrategiesSection C Marketing ResearchChapter 4 International Law and PracticesSection A IntroductionSection B International Business LawSection C Introduction to the Law of WTOChapter 5 International TransportationSection A IntroductionSection B Choice of Modes and Intermodal TransportationSection C Transportation DocumentationChapter 6 ContractSection A IntroductionSection B Terms of the ContractSect.ion C Contractual TheoryChapter 7 International Business CorrespondenceSection A IntroductionSection B Writing Principles of the Business LettersSection C Ways to Write International Business CorrespondenceChapter 8 International TourismSection A IntroductionSection B Tourism MarketingSection C Economic Impact of TourismChapter 9 InternationallnvestmentSection A IntroductionSection B Investment RisksSection C Investment ManagementChapter 10 International SettlementSection A IntroductionSection B Remittance and CollectionSection C Letter of Credit and GuaranteeChapter 11 EcommerceSection A IntroductionSection B Introduction of Credit CardsSection C How to Create an Online StoreTranslationKey to ExercisesTestKey to TestReferences

圖書封面

評論、評分、閱讀與下載

---

    國際商務(wù)英語 PDF格式下載

---