經(jīng)貿(mào)英語(yǔ)

內(nèi)容概要

　  《中國(guó)國(guó)際貿(mào)易學(xué)會(huì)十二五規(guī)劃教材：經(jīng)貿(mào)英語(yǔ)》以英語(yǔ)為載體，把經(jīng)貿(mào)學(xué)科的專業(yè)知識(shí)作為被載體，使學(xué)習(xí)者真正體驗(yàn)經(jīng)貿(mào)職業(yè)典型的工作過程，獲取以英語(yǔ)為載體的過程性知識(shí)，并能在以后的工作中用英語(yǔ)進(jìn)行相關(guān)的交際活動(dòng)?！? 《中國(guó)國(guó)際貿(mào)易學(xué)會(huì)十二五規(guī)劃教材：經(jīng)貿(mào)英語(yǔ)》集Looking and Thinking、Listening and Speaking、Reading and Under'standing、Writing Project為一體，根據(jù)經(jīng)貿(mào)工作所需要的英語(yǔ)知識(shí)和技能設(shè)計(jì)英語(yǔ)學(xué)習(xí)任務(wù)，全方位地訓(xùn)練學(xué)生經(jīng)貿(mào)英語(yǔ)閱讀和表達(dá)的實(shí)際語(yǔ)言應(yīng)用能力，從而提高學(xué)生的綜合職業(yè)素質(zhì)和就業(yè)能力，真正體現(xiàn)了教學(xué)內(nèi)容與教學(xué)過程職業(yè)性與應(yīng)用性。

書籍目錄

Unit 1  Business and TradeLearning ObjectivesPart Ⅰ  Looking and ThinkingPart Ⅱ  Listening and SpeakingPart Ⅲ  Reading and UnderstandingReading A  International TradeReading B  Yard Sales in the United StatesPart Ⅳ  Writing ProjectBusiness Letter for Import & Export Corp.Part V  Funny TimeUnit 2  Company PresentationsLearning ObjectivesPart Ⅰ  Looking and ThinkingPart Ⅱ  Listening and SpeakingPart Ⅲ  Reading and UnderstandingReading A  A Trend--Businesses Today Go GlobalReading B  IKEA--Making Life BetterPart Ⅳ  Writing ProjectAdvertisement for IKEA Corp. FurniturePart Ⅴ  Funny TimeUnit 3  Conference and ExhibitionLearning ObjectivesPart Ⅰ  Looking and ThinkingPart Ⅱ  Listening and SpeakingPart Ⅲ  Reading and UnderstandingReading A  Trade ShorAn Promising IndustryReading B  Fashion ShowsPart Ⅳ  Writing ProjectEvent PlanningPart Ⅴ  Funny TimeUnit 4  New Retailing ProgramLearning ObjectivesPart Ⅰ  Looking and ThinkingPart Ⅱ  Listening and SpeakingPart Ⅲ  Reading and UnderstandingReading A  Factory-to-store Strategy Pays Off for US RetailerReading B  Carrefour--World Largest Food RetailerPart Ⅳ  Writing ProjectReport on Grocery RetailPart Ⅴ  Funny TimeUnit 5  Business DinnerLearning ObjectivesPart Ⅰ  Looking and ThinkingPart Ⅱ  Listening and SpeakingPart Ⅲ  Reading and UnderstandingReading A  Doing Business over MealsReading B  A Bigger and Better ReceptionPart Ⅳ  Writing ProjectLetters of InvitationPart Ⅴ  Funny TimeUnit 6  BrandsLearning Objectives……Unit 7  Money and Banking MatterUnit 6  MarketingUnit 6  Customer ServiceUnit 6  Starting up Your Own Business

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