商務(wù)西班牙語(yǔ)入門(mén)

前言

　　Introduction to Business Spanish is directed at beginners， professionals andstudents, who need a basic introduction to the Spanish language in order tosupport or enhance their career development. Its two major objectives are :　　to introduce basic notions of Spanish language to those who do not have　　knowledge of this language;　　to introduce the lexis (words and terminology) that is needed for use in　　everyday business situations.The methodological focus developed by the authors is specifically designedto provide a structured approach for the development of the communicativecompetence of the learner.A number of varied activities have been prepared for the student to workthrough the four language abilities or linguistic skills: listening comprehen-sion, oral comprehension, reading comprehension and written expression.There is a particular emphasis on the acquisition and development of speci-fic purpose and general vocabulary. The authors have also provided the ba-sic functional and grammatical frameworks that will allow students to par-ticipate in both formal and informal everyday communicative situations inthe world of business.

內(nèi)容概要

　　Introduction to Business Spanish is directed at beginners， professionals andstudents, who need a basic introduction to the Spanish language in order tosupport or enhance their career development. Its two major objectives are ：　　to introduce basic notions of Spanish language to those who do not have　　knowledge of this language;　　to introduce the lexis （words and terminology） that is needed for use in　　everyday business situations.The methodological focus developed by the authors is specifically designedto provide a structured approach for the development of the communicativecompetence of the learner.A number of varied activities have been prepared for the student to workthrough the four language abilities or linguistic skills： listening comprehen-sion, oral comprehension, reading comprehension and written expression.There is a particular emphasis on the acquisition and development of speci-fic purpose and general vocabulary. The authors have also provided the ba-sic functional and grammatical frameworks that will allow students to par-ticipate in both formal and informal everyday communicative situations inthe world of business.

作者簡(jiǎn)介

　　Ma Lourdes de Miguel Garcfa， has more than twenty years teaching and training experience. She gra-duated in linguistics from the University of Kent, UK and she has obtained master degree in Teach-ing of Spanish from the University of Salamanca, Spain. She has several other postgraduate quali-fications in teaching foreign languages. Her research area is based on the methodology of teach-ing vocabulary in a foreign language. Her most recent publication can be found at: http://www.marcoele.com/num/1/lexicoele.php. She is a lecturer in Spanish language in the SydneyBusiness School at the University of Wollongong, Australia. She teaches a range of students in-cluding those from Non-English speaking backgrounds.　　Jos6 Ram6n G6mez Molina Doctor in Pedagogy and Spanish Philology.He iS P rofessor of Depart-ment of Spanish Philology at the Unive rsity of Valencia.Spain.HiS academiC interests are in Soci-olinguistics and the teaching 0f Spanish as a fi rst.second and foreign language.He has an exten-sive range of publications，available at http：//parnaseo.uv.es／posgrado／CV／Cu rrfculum GOmezMolina.pdf and http：//www.UV.es／valesco／miembros.He has COllabo rated in cu rriculum devel-opment for the Cervantes Institute.He iS CU rrently the scientific coordinator of an important soci-olinguistic Spanish language project subsidized by the Spanish Ministry of Science and Technol-ogy

書(shū)籍目錄

UNIT  1  LEARNING  SPANISH  Dialogue 1: (In the classroom) Greetings and introductions.   Dialogue 2: (In the canteen) Informal introductions.   Dialogue 3: (In an employment office) Information request.   Dialogue 4: (In Madrid Airport) Formal introductions.    Final Task: To elaborate a personal identification form.UNIT 2 THE COMPANY  Dialogue 1: (In the Director's office) Welcome and farewell.   Dialogue 2: (In the Administration Manager's office) Information request.  Dialogue 3: (In the Director's office) Providing information.  Dialogue 4: (In the Director's office) Work planning.   Dialogue 5: (In the meeting room) Company organization and functions.  Final Tasks: To elaborate a data base. Planning to open a company.    To fill in a personal resume.UNIT 3 THE PRODUCT  Dialogue 1 : (In the Project Manager's office) Work diary.   Dialogue 2: (In Iberia Logistica central office)A job interview.   Dialogue 3: (At a business dinner) Product information.   Dialogue 4: (In Iberia Logistica meeting room) Promotion of the product.  Final Tasks: To fill in a migration card.    To prepare the presentation of a product.UNIT  4 BUSINESS RELATIONS  Dialogue 1 (In a hotel in Madrid) Information about location.   Dialogue 2: (In Madrid Chamber of Commerce) Reception. Meeting plan.   Dialogue 3: (In a restaurant) Meal order. Commercial agreement.   Dialogue 4: (In Iberia Logistica meeting room) Conditions of purchase.   Final Tasks: To elaborate a company card.    To reach an agreement on conditions of payment.    To consolidate contents of previous tasks.EXERCISES KEY BOOK.  Unit 1  Unit 2  Unit 3  Unit 4

章節(jié)摘錄

　　Rosa: Bueno. Ya podemos empezar.Juan: Pero primero，que le apetece tomar？ Una copa de vino, un licor, un refresco,...Rosa: Prefiero una copa de Jerez.Juan: Muy bien.Belen: Mire. Despues de hater un estudio de mercado, nuestra empresa quiere promocionar　　un programa de gesti6n administrativa muy uitil para empresas que estain ampliando su　　plantilla.Juan: Hemos hecho una campafia de publicidad en prensa y ahora lo vamos a promocionar　　en la radio yen la televisien　Que le parece？Rosa: Opino que sus asesores comerciales trabajan bien. Pero antes de decidir, tengo que　　tratar este tema con el Director de mi empresa.Juan: Bien. Usted lo comenta con el Director. Y podemos quedar la semana pr6xima para　　reunimos otra vez.Rosa: Lo siento. La pr6xima semana yo estare en el extranjero. Podemos quedar la ultima　　semana de este mes en mi despacho.Juan: De acuerdo. Ya nos llamara usted. Aqui tiene mi tarjeta.Belen: Aqui viene el camarero con la carta. Pedimos la cena y luego continuaremosRosa: De acuerdo.（A1 final de la cena, mientras toman cafe）Belen: Tambien tenemos otra oferta para sus oficinas. Infogesti6n ha disefiado un nuevc modelo de impresora de color que no cuesta mucho y se esta vendiendo muy bien.　　entrego este folleto con todas las caracteristicas.Rosa: Los dos productos son muy interesantes. Opino que hay que tratar estos temas con e　　equipo directivo de mi empresa. Juan: Efectivamente. Lo comprendemos. Ademas, nosotros podemos bajar los precios s　　esfftn considerando otras ofertas. Rosa: Eso esta bien. Actualmente, la competencia es muy grande.

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