國(guó)際商務(wù)英語(yǔ)

內(nèi)容概要

我國(guó)加入世界貿(mào)易組織后，對(duì)外貿(mào)易快速發(fā)展，規(guī)模日益擴(kuò)大。2007年，中國(guó)進(jìn)出口貿(mào)易總額占世界貿(mào)易總額的7.7％，居世界第3位，成為名副其實(shí)的對(duì)外貿(mào)易大國(guó)。經(jīng)濟(jì)貿(mào)易的發(fā)展亟須大量的、有一定英語(yǔ)能力的外貿(mào)綜合型人才。編寫(xiě)本書(shū)的目的在于使廣大讀者了解國(guó)際商務(wù)相關(guān)知識(shí)，掌握參與國(guó)際貿(mào)易必備的國(guó)際市場(chǎng)營(yíng)銷分析能力與國(guó)際貿(mào)易實(shí)務(wù)操作能力，具備一定對(duì)外貿(mào)易的談判技巧。本書(shū)雖然是針對(duì)國(guó)際貿(mào)易專業(yè)的學(xué)生而編寫(xiě)，但是由于內(nèi)容具有普遍性，對(duì)參加自學(xué)考試的學(xué)生和其他從事或準(zhǔn)備從事國(guó)際貿(mào)易的學(xué)生和人員來(lái)說(shuō)，都非常有參考價(jià)值。    全書(shū)共分四部分。第一部分是Introduction(緒論），主要介紹了一些國(guó)際貿(mào)易活動(dòng)中常見(jiàn)的國(guó)際知名銀行和國(guó)際經(jīng)濟(jì)組織。第二部分是International Marketing(國(guó)際市場(chǎng)營(yíng)銷），主要介紹了參與國(guó)際貿(mào)易必備的營(yíng)銷知識(shí)。第三部分是Practice of InternationalBusiness(國(guó)際貿(mào)易實(shí)務(wù)），按國(guó)際貿(mào)易程序介紹了整個(gè)國(guó)際貿(mào)易談判磋商過(guò)程。第四部分是Business Contract Making(商務(wù)合同寫(xiě)作），主要介紹商務(wù)合同及其寫(xiě)作。每一部分都帶有相關(guān)的閱讀材料，供讀者閱讀，以提高閱讀能力并擴(kuò)大知識(shí)面；第一部分和第二部分還附加了一些Business Tips，為讀者參與商務(wù)活動(dòng)提供一定的技巧；第三部分增加了對(duì)話及口語(yǔ)的練習(xí)，以供讀者提高口語(yǔ)及應(yīng)用能力；第四部分插入了詳細(xì)的機(jī)電設(shè)備進(jìn)出口合同和知識(shí)產(chǎn)權(quán)許可合同文本，以供讀者參閱。    本書(shū)是在編者多年來(lái)從事教學(xué)與研究及參與國(guó)際貿(mào)易實(shí)踐活動(dòng)的基礎(chǔ)上寫(xiě)成的。

書(shū)籍目錄

GLOBALIZATIONModule 1  INTRODUCTION　Chapter 1  The World Renowned Banks　　1.1 Citibank　　1.2 Dai-Kahi Kangyo Bank　　1.3  JPMorgan Chase　　1.4  Bank of America　　1.5  Barclays Bank　　1.6  Hong Kong and Shanghai Banking　　1.7  Bank of China　　1.8  Bank of Montreal　　1.9  Swiss Bank Corp　　1.10  First Interstate Baneorp　　Reading Material　　Exercises　　Business Tip: Business Meeting　Chapter 2  International Economic Organizations　　2.1  Comprehensive Economic Organizations　　2.2  Organizations in Trade　　2.3  Organization in Finance　Reading Material　Exercises　Business Tip.- Business LunchModule 2  INTERNATIONAL MARKETING　Chapter 1  Introduction to Marketing　　Reading Material　　Exercises　　Business Tip: Making a Client Wait　Chapter 2  Analysis of Market Enviranment  　　2.1  Background of Market Environment　　2.2  Relevant Knowledge　　Reading Material　　Business Tip: Learn About the Art of Gifting　Chapter 3  Market Research 　　3.1  Pre-knowledge　　3.2  Theory of Marketing　　Business Tip: Express Yourself through Your Business Card　Chapter 4  Market Segmentation, Targeting and Positioning　　4.1  Introduction　　4.2  Relevant Knowledge　　Reading Material　　　Exercises　　Business Tip.. Negotiating Tip　Chapter 5  The Marketing Mix　　5.1  4P's　　5.2  Promotional Mix　Chapter 6  Channels of Distribution　　6.1  Channels of Distribution  　　6.2  Wholesaling　　Business Tip: Conversational Tip  　Chapter 7  Marketing for E-commerce  　　7.1  Marketing for E-commerce　　7.2  Reievant Knowledge　　Reading MaterialModule 3 PRAC，nCE OFInTERNATI0NAL BUsmEss　……Module 1　BUSINESS CONTRACT MAKONG參考答案參考文獻(xiàn)

章節(jié)摘錄

　　Salesman：Thank you for your inquiry，Mr.Jones,Will you please tell me the quantity you require SO asto enable US to SOrt out offers？　　HenryJones：OK，1willdothat.Couldyougivemeanindicationoftheprice？　　Salesman：Here are our latest FOB price sheets.All the prices inthe sheets are subject to ourfinal confirmation.　　Henry Jones：Forhowlongdoesyourquotationprice remainopen？　　Salesman：It’Sopenforthreedays.WhenCanyoudecidethe size ofyourorder？　　Henry Jones：Thatwilldependonyourprice.Ifyourpriceisreasonable andI Cangetthe commissionlwant，we cananplaceanorderimmediately.　　Salesman：Inprinciple，Wedon’t allowanycommission.Butifyourorderislarge，we will take it into consideration.From the price sheets，you will find Our prices are very competitive.And heavyinquiries witness the quality ofour products.You know，the prices of materialshavegoneup sharply.Butthepricesofourproductshaven’tchanged much.　　Henry Jones：I’m very pleased to hear that.How long will it take you to deliver the goods？　　Salesman：Usually we deliver the goods within 3 months after receipt of the covering lettersoferexlit.　　Henry Jones：Good.I Can’t make the decision by myself.I will call my head office in Spain and consider the price carefully.Ifthey think the prices are favorable，we can place orderright away.1 will come back to you tomorrow.All right？　　Salesman：Right.See youtomorrow.

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