外貿(mào)函電

內(nèi)容概要

本系列教材力求突出兩大理念：一是校企合作開發(fā)，課證深度融合，充分體現(xiàn)職業(yè)性、實(shí)踐性和開放性；二是從學(xué)做分離轉(zhuǎn)向工學(xué)結(jié)合，促進(jìn)綜合素養(yǎng)提高，突出學(xué)生學(xué)習(xí)能力、實(shí)踐能力、創(chuàng)新能力和就業(yè)能力培養(yǎng)。

書籍目錄

Unit One Layout of Business Letter
 背景介紹
 情景模擬
 內(nèi)容簡介
 The Structure and Format of Business Letters
 Principles ofBusiness Letter Writin9
 Specimen Letter
 The Formats of a Business Letter
 Addressing Envelopes
 Specimen Envelop
 Vocabulary
 Notes
 Phrases and Expressions
 Exercises
Unit Two Establishing Business Relation
 背景介紹
 情景模擬
 內(nèi)容簡介
 Specimen Letters
 Vocabulary
 Phrases and Expressions
 Notes
 Related Words and Phrases
 Reference Expressions
 Words and Phrases Power Development
 Exercises
Unit Three Enquiries and Replies
 背景介紹
 情景模擬
 內(nèi)容簡介
 Specimen Letters
 Vocabulary
　……
References

章節(jié)摘錄

　　在國際貿(mào)易的交易中，運(yùn)輸方式及運(yùn)輸方面的條款的協(xié)商是必不可少的。運(yùn)輸方式包括公路運(yùn)輸、鐵路運(yùn)輸、海洋運(yùn)輸和國際多式聯(lián)運(yùn)，等等。其中海洋運(yùn)輸在國際貿(mào)易中是最廣泛使用的運(yùn)輸方式。買賣雙方在簽定合同的時(shí)候必須明確相關(guān)的裝運(yùn)條款，例如裝運(yùn)時(shí)間、裝運(yùn)港口、目的港、運(yùn)輸方式、分批裝運(yùn)、轉(zhuǎn)船等。適當(dāng)快捷的運(yùn)輸方式是保證貨物安全到達(dá)買方的必要條件?！　n the process of transportation and circulation，packing is regarded as a viml segment，which is more important in international trade than in domestic trade.To some extent，packingis a kind of art.On the one hand，packages should reach importers in perfect shape，even ifthey meet with nasty storm or other kinds ofbad weather during the roughest joumey.And noexporter would expect to find their goods damaged or partly missing on arrival.On the otherhand，commodities should be kept in good condition for the protection of their quality andquantity.Therefore，packing is considered as a means of promotion to attract more customersSO that advantages could be obtained in such a highly competitive market.There are twoforms of packing： out packing or large packing，i.e_packing for transportation，2）innerpacking or small packing，i.e.package or packing for sale.　　……

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