儒家思想與中國商務(wù)

前言

James McGregor says in his 2005 book One Billion Customers: "[i]f youthink about the last decade of China's economic and social development interms of comparable changes in the history of the United States, you canfeel the wind on your face." This is a vivid description of the high speed thatcharacterized the economic and social development in China since the economic reform started in the late 1970s.I am fortunate to have witnessed the drastic changes in China in the lastthree decades. In 2004, I began to give lectures to executives and businessstudents from all over the world. I see how eager they are to learn about China and how easily China is misunderstood. This small book in front of youoriginates from the lectures that I have been delivering to foreign executivesand MBA/EMBA students at Beijing International MBA at Peking University （BiMBA）.As there is already so much literature on doing business in China, instead of telling you WHAT and HOW, I will be more focused on WHY. TheChinese civilization has existed on this land for several thousand years. It is amistake to neglect the uniqueness of its culture when doing business in China, and it is difficult to really understand the present-day business practiceswithout appreciating its history and culture. I believe, with better knowledgeof the rationale behind the business practices in China, you can better appreciate those practices and make your own judgments.

內(nèi)容概要

　　A book that connects business with culture， the present with the past， and the world with China.　　As there is already so much literature on business practices in China， instead of telling you WHAT and HOW， this small book is more focused on WHY. With better knowledge of the rationale behind the business practices in China， you can understand those practices better and make better decisions. By ushering you to Confucianism， the dominant school of thinking in Chinese history， this book can also help you to have better understanding of Chinese people and their way of thinking and behaving in general， and help you reduce your frustrations and anxieties in doing business in China.

作者簡介

Tony Q. Liu  Liu Qian (Tony Q. Liu) has been giving lectures to foreign MBA students and executives at Beijing International MBA (BiMBA) at Peking University for five years. He is now in charge of the International Programs Department of BiMBA. Prior to BiMBA, Tony was in foreign trade business for more than 10 years.  Graduated from English Department of Beijing Foreign Studies University in 1990, Tony received his MBA from Fordham University, New York City, and is a doctoral candidate in the School of Humanity and Social Science, Beijing Language and Culture University.

書籍目錄

Preface / 1 Acknowledgments / 3 Notes / 4 List of quotations from the Analects of Confucius / 5 Chapter One The Two Giants Yao Ming / 3 Confucius / 5 The Zhou Order / 12 The concept of Junzi (Gentleman) / 15 What does Yao Ming have to do with Confucius? / 17 Culture, history and business / 19 Vertical approach vs. horizontal approach / 22 Chapter Two Guanxi at a Closer Look Guanxi - a special Chinese word / 29 The circles / 31 The root of guanxi - familial relationship / 35 Graded Love / 37 The concept of Ren and filial piety / 39 Guanxi in business / 43 Reciprocity and renqing /48 An eternal process / 50 Chapter Three The Family Expanded Familism / 57 The concept of Xiao - filial piety and beyond / 61 Face / 66 Face in business / 70 Morality vs. legality / 74 Contract vs. trust / 78 The concept of Yi (righteousness) / 81 Chapter Four Hierarchy and Propriety Egalitarian or hierarchical / 85 The concept of Li (Propriety) / 91 Li and communication in China / 95 De (morality) and leadership in traditional Chinese culture / 100 Hierarchy in business / 107 Chapter Five Confused by Confucius? One Confucius, many schools of Confucianism/115 Confucianism and other schools of thinking / 120 The cultural legacy / 123 Confucian businessman / 128 The concept of Zhongyong / 133 Present-day applications of Confucianism / 135 Two pieces of advice / 139 Index / 141 Selected Bibliography and Further Readings / 150

章節(jié)摘錄

插圖：The value of an individual is not as important as that of group harmonyin China. In the collective way of life here, interpersonal relations （guanxi;we will discuss this concept in more details in the next chapter） are so important for Chinese people, that sometimes, to be accepted by one's colleaguesor people close to oneself and to have a good name among them is a primarygoal of life. The importance of a good name even outweighs one's personalachievements. To a Chinese, what Yao Ming did is just a natural and friendlygesture. Practices like this were part of the breeding of a Chinese from childhood.For thousands of years, the overwhelming majority of Chinese werefarmers. Now China is leaping into the information age, surpassing the agrarian age and industrial age. With the new wave of urbanization, the proportionof farmers in China is reducing dramatically. An official from the StatisticBureau predicted that by 2015, more than half of the Chinese population willlive in cities. However, agriculture remains a top concern of the government.For many years, the "Number One Document" of the Central Governmentissued right after the New Year is always addressing issues on agriculture.In 2007, some people's representatives （China's equivalent of congressmen）moved to create a Farmer's Day in order to recognize and emphasize the importance of the farmers.Historically, the agrarian society in China shaped China's culture, fromvalues and beliefs to its political system. This agrarian feature is not onlyexhibited in the behavior of common Chinese, but also pervades the mainstream thinking of Chinese people, Confucianism.

媒體關(guān)注與評論

An effective business implementation must take local culture into consideration. I am excited to see variety of aspects of the traditional Chinese culture addressed in this book which unveils the complex link between culture and business. I totally agree with the author not to jump into quick generalizations and conclusions about business practices in another cultural setting, but to strive for effective implementation.   - ? Daniel Shih, PhD    ?Deputy Chairman of Stella International Holdings Limited    ?Former President of Motorola China    ?Former Chairman of PepsiCo China   Tony Liu connects China’s rich Confucian culture, values and tradition with contemporary Chinese business behavior.  He provides a context for business practices that can baffle the typical western executive and the concepts that will provide hours of productive conversation with Chinese business partners.  A good read for aspiring and old China hands.  –  ?Michael Barbalas       ?President, American Chamber of Commerce, China

編輯推薦

《儒家思想與中國商務(wù)》：Tony Liu connects China's rich Confucian culture, values and tradition with contemporary Chinese business behavior. He provides a context for business practices that can baffle the typical western executive and the concepts that will provide hours of productive conversation with Chinese business partners. A good read for aspiring and old China hands. Michael Barbalas President, American Chamber of Commerce, China An effective business implementation must take local culture into consideration. I am excited to see variety of aspects of the traditional Chinese cultureaddressed in this book which unveils the complex link between culture and business. I totally agree with the author not to jump into quick generalizations and conclusions about business practices in another cultural setting,but to strive for effective implementation. Daniel Shih, PhD Deputy Chairman of Stella International Holdings Limited Former President of Motorola China Fomer Chairman of PepsiCo China

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