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內(nèi)容概要

　　1、商業(yè)空間設(shè)計(jì)在塑造著迷人的氛圍，營造人們美好的體驗(yàn)。商業(yè)空間設(shè)計(jì)在展示設(shè)計(jì)中越來越重要，而設(shè)計(jì)師在品牌識(shí)別中發(fā)揮著非常重要的作用。
　　2、在Grand stand出版后，F(xiàn)rame出版社隨著商業(yè)空間設(shè)計(jì)的迅速發(fā)展，推出了Grand stand2和Grand
stand3。本書的出版幾乎與國外的Grand
stand3（2011年5月）同步出版，是Frame出版社首次授權(quán)中國同步出版。
　　3、書中包括136個(gè)從從全球范圍內(nèi)精選出來的最新優(yōu)秀商業(yè)空間設(shè)計(jì)項(xiàng)目，所有這些項(xiàng)目都是過去三年里最受參觀者與商業(yè)品牌青睞的那些商業(yè)空間設(shè)計(jì)項(xiàng)目。此次首次引進(jìn)到中國大陸。
　　3、全書520頁，按行業(yè)分為9大類：建材、電子、家電、照明、自動(dòng)化、服飾等。每個(gè)商業(yè)空間為2-6頁，包括對(duì)每個(gè)項(xiàng)目設(shè)計(jì)理念的分析、資金運(yùn)用、很全面的線條圖、平面圖、手繪圖、模型圖和圖注。
　　4、項(xiàng)目均是來自全球知名品牌的商業(yè)展臺(tái)，如Audi, Diesel, HSBC, Nike, Mercedes-Benz,
Reebok, Samsung, Sony等。
　　5、知名設(shè)計(jì)師，如Atelier Markgraph, D’art Design, nendo, Patricia
Urquiola, Stefan Zwicky and UNStudio。

作者簡(jiǎn)介

　　馬琳·羅斯·威廉姆斯（Marlous van Rossum-Willems/薩拉?舒爾茨（Sarah
Schultz）是FRAME出版社的兩名資深編輯。

書籍目錄

01 服裝的展示空間設(shè)計(jì)
adidas, D’art Design
Diesel Be Stupid, Wink and Diesel creative teams
dunhill, Campaign
Hugo Boss, Liganova
Nike Action Sports,Nike Brand Design Western Europe
Salomon/Bonfire, Stockwerk
02 建材的展示空間設(shè)計(jì)
Armstrong, LAVA
Cascade Coil, Hassell
Eternit, Astrid Bornheim Architektur
Gira, Ueberholz
Modular Exhibit Systems, Aluvision
Theatre, A-Booth and Horizon Creative
Weltholz Sortimente, KMS Team
03 消費(fèi)品的展示空間設(shè)計(jì)
101 Woonideeen, Ingrid Heijne Interior Design
Coop Italia, vc a | vannini+cesaretti
Imagine, Apostrophy’s the Synthesis Server
MOST, plajer & franz studio
Payot Libraire, MBD Espace
Sappi, Walbert-Schmitz
04 電子產(chǎn)品的展示空間設(shè)計(jì)
Canon, Akihisa Hirata and Kyota Takahashi
Electrolux, D’art Design
Intel Corporation, 2LK Design
Konami, Heller Designstudio
Samsung, Schmidhuber + Partner
Sony, Mo Ka
05 室內(nèi)產(chǎn)品的展示空間設(shè)計(jì)
361°, nendo
Caps deserve a second chance, HFT Stuttgart
Roca, dan pearlman
TOTO, Mach Architektur
06 照明產(chǎn)品的展示空間設(shè)計(jì)
Havells Sylvania , Wit Design
Modular Lighting Instruments, Rotor Group
Norlight, Giancarlo Tintori
Occhio, Drandle 70|30 and Martin et Karczinski Pallucco, Out
07 汽車的展示空間設(shè)計(jì)
Audi, Schmidhuber + Partner
Citroen - Moving Landscape, dotdotdot
Mercedes-Benz USA,Dimensional Communications
MINI, Franken Architekten
smart, BraunWagner
Volvo S60, KNOCK
08 服務(wù)業(yè)的展示空間設(shè)計(jì)
HSBC, atelier oi
Specific Media, Delafair
TOT, Apostrophy’s the Synthesis Server
Turnbull & Associés, Randja Architects
09 鞋及配飾的展示空間設(shè)計(jì)
Citizen, creative designers international
M&CO
Reebok, Everyone Associates

章節(jié)摘錄

插圖：01 Appare lADIDASD’art DesignWhere /Bread & Butter, Berlin, GermanyWhen / January 2010Client / adidasMarket sector/ Sportswear At the Bread & Butter fashion fair in Berlin in 2010, the adidas stand crafted by D’art Design gave visitors a vibrant first impression of the brand’s winter collection. The stand was surrounded by a hedge-like fence of intertwined white plastic tubing that curled around backlit panels featuring the adidas logo. The mesh allowed visitors to peek into the stand without actually having to enter, but the invitingly open exhibit generated overwhelming visitor numbers nonetheless. D’art Design constructed the stand using a palette of whites and blues which represented the colours of both the brand’s logo and its winter collection. Mannequins sporting the adidas winter gear were arranged in sociable clusters. Positioned on a raised boardwalk encircling the fence, the models appeared as if on a catwalk. A lounge area serving drinks in the lower level of the stand provided visitors with a bit more privacy for discussions. Adding to the striking visual presentation was the lighting design. Light sticks tucked into the hedge were the same shade of blue as the adidas panels. The azure light pouring out of the elements spilt across the floor, forming the three striking parallel stripes that make up the adidas logo, creating an exciting, graphic effect. D’art Design — agency for spatial communications — was established in 1991 and consists of interior architects, communication and product designers, and project managers. Located in Neuss, Germany, the company works in the field of retail and exhibition design, and event implementation. The firm is known for creating visionary concepts that can be realised both through architecture communication and design. BJORN BORGM+ AmsterdamWhere/ Modefabriek, Amsterdam, the NetherlandsWhen / January 2009Client / Bjorn BorgMarket sector / Menswear and womenswear M+ Amsterdam was asked to craft a booth for fashion brand Bj.rn Borg’s appearance at Modefabriek, held in Amsterdam in 2009, which the label would be able to reuse at future trade fair presentations. The design studio’s solution was to base the appearance of the stand on the recognisable, round logo of the brand, and its corporate colours of red and white. The booth was set up as an architectural installation that visitors were invited to explore. A white wall surrounded most of the stand, hiding what was inside. Large voids cut from the side walls were fitted with mirror glass, which, thanks to intelligent lighting solutions, allowed visitors to look inside. One large circular opening cut from the stand’s exterior wall allowed passers-by to take a closer look. Positioned right behind this opening was a rotating platform on which mannequins presented key items from the brand’s latest fashion collection. The opening was designed as an oculus (Latin for eye) that would tempt visitors to enter the world of Bj.rn Borg. Inside, the vibrant and intense colours of the fashion and accessories collections displayed stood out strongly against the backdrop of white and mirrored walls. The mirrors not only added to the aesthetics and visibility from the exterior, they also optically enlarged the stand. STUDIO M+AMSTERDAM was founded in the year 2000, and is headed by Maurice van Bakel. In recent years, the studio has designed a significant number of trade fair stands and corporate events for a growing portfolio of clients at home and abroad. The studio’s client list includes Bj.rn Borg, Converse, Tommy Hilfiger Denim, Miss Sixty, Otazu and many more. BURLINGTONFASHIONKeggenhoff | PartnerWhere / Premium, Berlin, GermanyWhen / July 2009Client / Burlington FashionMarket sector / Menswear and womenswear For its first appearance at fashion fair Premium in 2009, high-end clothing company Burlington commissioned design office Keggenhoff | Partner to develop its stand. Burlington requested the brand’s artistic nature was clearly represented, as well as the qualities it has become renowned for, namely its creativity, progressiveness and love of details. Keggenhoff | Partner created a framework based on Burlington’s two competing product Colourful nails hammered into the wood reflected the hues of the collection. lines. The design agency used the names of the collections, Black and White, to shape a visual partition where each was defined by its colour. The atmosphere of the White label appealed to consumers with an affinity for sporty casual wear, with the zone presented as a woodland environment. Keggenhoff | Partner used a birch bark print as the principal decoration. The print unified the space, covering everything and creating a wall-meetsfloor-meets-bench effect. Props extended the theme. Select items of clothing were hung from individual hat stands where the arms of each stand were shaped to resemble tree branches. The Black collection zone was defined by Keggenhoff | Partner as pure, simple, urban and sexy where the use of metal gave the space a severity that was reflected in the presentation of the clothes. The two halves of the stand underlined Burlington’s key attributes. Based in Neheim, Germany, design office KEGGENHOFF | PARTNER is led by Sabine Keggenhoff and Michael Than. Working internationally, the firm focuses on the development of concepts in the fields of interior design, architecture and corporate architecture. The keywords the firm applies to each tailor-made design are elegance, emotion and function.

編輯推薦

在Grand stand出版后，F(xiàn)rame出版社隨著商業(yè)空間設(shè)計(jì)的迅速發(fā)展，推出了Grand stand2和Grand stand3?！洞笳褂[》的出版幾乎與國外的Grand stand3（2011年5月）同步出版，是Frame出版社首次授權(quán)中國幾乎同步出版此書。

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