消費新時代

內(nèi)容概要

改革開放二十幾年來，中國的經(jīng)濟(jì)、社會、人們的生活方式和消費觀念都發(fā)生了巨大的變化——引導(dǎo)家庭消費的商品從當(dāng)年“百元級”的自行車、縫紉機、手表到80年代末90年代初“千元級”的彩電、冰箱、洗衣機再到如今“萬元級”的高清晰大屏幕數(shù)字電視、高檔家居用品、汽車和房子，人們的消費意識經(jīng)歷著跳躍式的發(fā)展。本書為英文版。

書籍目錄

Popular Consumption FocusMultifarious Delicious DishesProperty Purchase HeatBrand and Beautiful CarsInformation ConsumptionEducational ConsumptionLeisure ConsumptionEnjoying Domestic ServiceHoliday ConsumptionFashionable ConsumptionsThe Fashion of BeautyTake Care of the SkinHairdressingMan-Made BeautyDietingCrazy for LuxuryComplex of Brand WatchA Race of Deluxe CarsThe Big Fashion ShowCostly CosmeticsNo Limit to a Young HeartNew Models of ConsumptionIncreasing POS Terminals and Banking CardsThe Times of "Negative Rich Men"Leasing ConsumptionMultiple Shopping SitesFrom Food Market to Convenient StoreChain Store Business in ChinaShopping Mall: Consumption in EntertainmentOnline ShoppingConsumers and Consumption ConceptsImpact of AdvertisementTrends Advocated by Vogue MagazinesBrands and "Better Life"High Consumption GroupThe Bridget Jones EconomyThe Only-Child Generation - "No Savings Clan"Silver ConsumptionProtecting the Consumer's Rights and Interests

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