消費(fèi)新時(shí)代

內(nèi)容概要

改革開(kāi)放二十幾年來(lái)，中國(guó)的經(jīng)濟(jì)、社會(huì)、人們的生活方式和消費(fèi)觀(guān)念都發(fā)生了巨大的變化——引導(dǎo)家庭消費(fèi)的商品從當(dāng)年“百元級(jí)”的自行車(chē)、縫紉機(jī)、手表到80年代末90年代初“千元級(jí)”的彩電、冰箱、洗衣機(jī)再到如今“萬(wàn)元級(jí)”的高清晰大屏幕數(shù)字電視、高檔家居用品、汽車(chē)和房子，人們的消費(fèi)意識(shí)經(jīng)歷著跳躍式的發(fā)展。本書(shū)為英文版。

書(shū)籍目錄

Popular Consumption FocusMultifarious Delicious DishesProperty Purchase HeatBrand and Beautiful CarsInformation ConsumptionEducational ConsumptionLeisure ConsumptionEnjoying Domestic ServiceHoliday ConsumptionFashionable ConsumptionsThe Fashion of BeautyTake Care of the SkinHairdressingMan-Made BeautyDietingCrazy for LuxuryComplex of Brand WatchA Race of Deluxe CarsThe Big Fashion ShowCostly CosmeticsNo Limit to a Young HeartNew Models of ConsumptionIncreasing POS Terminals and Banking CardsThe Times of "Negative Rich Men"Leasing ConsumptionMultiple Shopping SitesFrom Food Market to Convenient StoreChain Store Business in ChinaShopping Mall: Consumption in EntertainmentOnline ShoppingConsumers and Consumption ConceptsImpact of AdvertisementTrends Advocated by Vogue MagazinesBrands and "Better Life"High Consumption GroupThe Bridget Jones EconomyThe Only-Child Generation - "No Savings Clan"Silver ConsumptionProtecting the Consumer's Rights and Interests

圖書(shū)封面

評(píng)論、評(píng)分、閱讀與下載

---

    消費(fèi)新時(shí)代 PDF格式下載

---