職場(chǎng)商務(wù)英語實(shí)訓(xùn)教程

內(nèi)容概要

　　《職場(chǎng)商務(wù)英語實(shí)訓(xùn)教程》教材以《職場(chǎng)商務(wù)英語》的商務(wù)流程為順序，對(duì)每一流程中所涉及的具體商務(wù)貿(mào)易實(shí)務(wù)進(jìn)行詳細(xì)地分解，對(duì)商務(wù)實(shí)務(wù)的操作慣例進(jìn)行了介紹，并列舉了具體的實(shí)際操作案例。在內(nèi)容設(shè)計(jì)上，本教材根據(jù)《職場(chǎng)商務(wù)英語》的編排，安排了對(duì)應(yīng)的24個(gè)實(shí)訓(xùn)項(xiàng)目。在全書每一個(gè)實(shí)訓(xùn)項(xiàng)目的實(shí)訓(xùn)指導(dǎo)中，以模擬的“愛美麗”服裝貿(mào)易有限公司的成立以及該公司與來自于美國(guó)的Nicewear公司和來自斯里蘭卡的ABC
Tradingc0.，Ltd.公司之間業(yè)務(wù)往來為線索，全書所有任務(wù)的實(shí)訓(xùn)說明都是圍繞這兩個(gè)公司而展開。同時(shí)，針對(duì)每個(gè)實(shí)訓(xùn)項(xiàng)目，我們提出了實(shí)訓(xùn)目標(biāo)，實(shí)訓(xùn)指導(dǎo)和實(shí)訓(xùn)任務(wù)。使用者在學(xué)習(xí)之后，可以達(dá)到訓(xùn)以致用、學(xué)以致用的目的。
　　本教材適合高等職業(yè)院校商務(wù)英語、國(guó)際貿(mào)易、國(guó)際商務(wù)、市場(chǎng)營(yíng)銷等專業(yè)的學(xué)生使用，也可作為涉外人員培訓(xùn)教材或商務(wù)工作者自學(xué)之用。

書籍目錄

Unit One Establishment of Your Company
Item 1 Naming a Company
I. Practice Guides
II. Practice Assignments
Item 2 Designing a Company Logo
I. Practice Guides
II. Practice Assignments
Item 3 Setting-up the Company Structure
I. Practice Guides
If. Practice Assignments
Item 4 Recruiting and Applying for Sales
Representative
I. Practice Guides
II. Practice Assignments
Item 5 Delivering a Company Presentation..
I. Practice Guides
II. Practice Assignments
Unit Two Development and Reception of Customers
Item 6 On the Phone
I. Practice Guides
II. Practice Assignments
Item 7 At the Airport
I. Practice Guides
II. Pratice Assignments
Item 8 Business Dinner and Sightseeing
I. Practice Guides
II. Practice Assignments
Item 9 Business Trip Arrangements
I. Practice Guides
II. Practice Assignments
Unit Three Products Promotion
Item 10 Marketing Research
I. Practice Guides
II. Practice Assignments
Item 11 Marketing Plan
I. Practice Guides
II. Practice Assignments
Item 12 Market Targeting
I. Practice Guides
II. Practice Assignments
Item 13 Marketing Strategy
I. Practice Guides
II. Practice Assignments
Item 14 Promotion Activities
I. Practice Guides
II. Practice Assignments
Unit Four Import and Export Practice
Item 15 Attending a Trade Fair
I. Practice Guides
II. Practice Assignments
Item 16 Establishing Business Relations
I. Practice Guides
II. Practice Assignments
Item 17 Making an Enquiry
I. Practice Guides
II. Practice Assignments
Item 18 Making an Offer
I. Practice Guides
II. Practice Assignments
Item 19 Making a Counter-offer
I. Practice Guides
II. Practice Assignments
Item 20 Confirming an Order & Signing the Contract
I. Practice Guides
II. Practice Assignments
Item 21 Amending the L/C
1. Practice Guides
I1. Practice Assignments
Item 22 Arranging Insurance
1. Practice Guides
II. Practice Assignments
Item 23 Making Delivery
I. Practice Guides
I1. Practice Assignment
Item 24 Lodging and Settling the Claims
I. Practice Guides
1I. Practice Assignments
Appendix+Brochure
Contents
References

章節(jié)摘錄

　　SWOT analysis is an acronym for Strengths and Weakness，Opportunities，and Threats.As animportant strategic planning tool，SWOT analysis would help planners to compare internalorganizational strengths and weaknesses with external opportunities and threats.This form ofanalysis provides managers with a critical view of the organization'S internal and externalenvironments，helping them to evaluate the firm’S fulfillment of its basic mission.　　1）What is SWOT analysis？　　Strengths——What advantages does your business enjoy that others don't？What does yourbusiness have that makes it strong or better than other similar businesses？ Weaknesses——What are the disadvantages of your business in contrast to others？ Opportunities——What are the chances for your business？What is the potential to improve orexpand your business？　　……

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