職場商務(wù)英語

內(nèi)容概要

　　《全國高等職業(yè)教育“十二五”規(guī)劃教材：職場商務(wù)英語（錄音制品MP3）》基于商務(wù)工作主要流程的先后順序編排，分為公司模塊、客戶開發(fā)和接待、產(chǎn)品的促銷與推廣以及產(chǎn)品進出口四個學(xué)習(xí)模塊，共24篇課文。其中，第一模塊按照選擇商務(wù)組織形式－公司成立－設(shè)置機構(gòu)－公司文化－公共關(guān)系分為5個學(xué)習(xí)情境；第二模塊按照電話開發(fā)業(yè)務(wù)－辦公室開發(fā)業(yè)務(wù)－商務(wù)娛樂－海外開發(fā)業(yè)務(wù)分為4個學(xué)習(xí)情境；第三模塊按照營銷的調(diào)研－策劃－實施的過程分為5個學(xué)習(xí)情境；第四模塊按照業(yè)務(wù)準(zhǔn)備工作－交易磋商－簽訂合同－履行合同的步驟分為10個學(xué)習(xí)情境。本教材適合高等職業(yè)院校商務(wù)英語、國際貿(mào)易、國際商務(wù)、市場營銷等專業(yè)的學(xué)生使用，也可作為涉外人員培訓(xùn)教材或商務(wù)工作者自學(xué)之用。

書籍目錄

Unit 1 An Overview of CompanyText 1 Business OrganizationText 2 Establishment of a CompanyText 3 Company StructureText 4 Company CultureText 5 Public RelationsUnit 2 Development & Reception of CustomersText 6 Business on the PhoneText 7 Business at the OfficeText 8 Business Leisure——Business Dinner and Sightseeing Text 9 Overseas Business ——Business TripUnit 3 Promoting ProductsText 10 Marketing ResearchText 11 Marketing PlanningText 12 Marketing Implementation——Segmentation， Targeting， and PositioningText 13 Marketing Implementation——Marketing Strategy Text 14 Marketing Implementation——New Product and its PromotionUnit 4 Import and Export PracticeText 15 Business Preparation （1）——Ways of Establishing Business RelationsText 16 Business Preparation （2）——-Strategies of Establishing Business RelationsText 17 Business Negotiation （1）——Process of NegotiationText 18 Business Negotiation （2）——Strategies and TechniquesText 19 Business Negotiation （3）——Payment NegotiationText 20 Business Negotiation （4）——Insurance NegotiationText 21 Business Negotiation （5）——Shipment NegotiationText 22 Business Contract——Contract FundamentalsText 23 Contract Performance （1）——Implementation of the ContractText 24 Contract Performance （2）Claims and SettlementsReferences

章節(jié)摘錄

　　The sole proprietorship is the easiest form of business to start. The main advantage is that theowner has exclusive control over its operations. As to the disadvantage， it is often difficult for theowner to raise large sums of money owing to the limited ability to repay loans by an individual'sassets.　　The general partnership form of organization involves two or more persons and is morecomplex than the sole proprietorship. Each partner may receive different shares of the profitsdepending on their investment or contribution. Whenever a member leaves or a new member isadded， the firm must be restructured as a new partnership.　　Partnership is classified as either general or limited. General partners manage and control thepartnership and all partners enjoy unlimited liability. Limited partners have limited liability， that is，their liability is limited to the extent of their investment in the partnership， and they do notparticipate in the management or control of the partnership and as long as they comply with statelaw. Limited partners have no control over the everyday management of the partnership， whereasgeneral partners have a voice in the everyday management.　　……

圖書封面

評論、評分、閱讀與下載

---

    職場商務(wù)英語 PDF格式下載

---