電子商務(wù)專業(yè)英語

前言

自20世紀(jì)90年代中后期以來，隨著互聯(lián)網(wǎng)的飛速發(fā)展，電子商務(wù)無疑已成為最熱門的課題之一。世界各地都非常重視電子商務(wù)的應(yīng)用與研究，高等院校更是如此。近兩三年來，為了促進(jìn)我國電子商務(wù)的發(fā)展，我國以高等院校為主體出版了大量的電子商務(wù)方面的教材和著作，這對于我國開展電子商務(wù)、培養(yǎng)電子商務(wù)方面的專業(yè)人才大有益處。但大多數(shù)教材還主要集中于中文翻譯或中文改編版本的層面上。隨著我國高等教育國際化的發(fā)展，越來越多的高校開始重視中英文雙語教學(xué)，為此一些高校引進(jìn)了部分英文原版或影印版教材，這些教材在受到師生歡迎的同時也面臨著一些新的問題，如與我國實(shí)際結(jié)合不緊、內(nèi)容選擇單一、難度不易掌握、教學(xué)量難于控制、過多的專業(yè)詞匯不利于學(xué)生自學(xué)等。為此，一些從事雙語教學(xué)的高校教師根據(jù)形勢的需要，結(jié)合自身的教學(xué)實(shí)踐，編寫出了新一代的專業(yè)英語教材，以更好地滿足新時期高校雙語教學(xué)，這些都是很有意義的嘗試。由孫建忠、王斌主編，白鳳仙、鮑玉昆副主編的《電子商務(wù)專業(yè)英語》（本科版）就是其中之一。其實(shí)，由孫建忠、王斌、白鳳仙等合編的《電子商務(wù)專業(yè)英語》（高職高專版）已于2003年元月出版，并且受到了讀者的好評。本科版教材吸取了原高職高專版的編寫經(jīng)驗，參閱了大量最新出版的電子商務(wù)著作與文獻(xiàn)資料，結(jié)合在武漢部分高校開展的雙語教學(xué)實(shí)踐，突出了如下特點(diǎn)：注重教材的可讀性與知識性的統(tǒng)一，所選課文不僅有一定的趣味性，而且專業(yè)性強(qiáng)、難度適中。注重教材的知識面與內(nèi)容新穎性的統(tǒng)一，所選課文既覆蓋了電子商務(wù)領(lǐng)域的各個方面，又反映了電子商務(wù)的最新發(fā)展、難度適中。本書增加了科技論文英文寫作、商務(wù)英文信函寫作、構(gòu)詞法、閱讀難點(diǎn)分析等四個專題，有助于學(xué)生熟悉和掌握電子商務(wù)英語的必要技能，擴(kuò)大知識面。本教科書主要適合普通高等院校電子商務(wù)方向的本科生，也可供研究生和電子商務(wù)專業(yè)人士參考。

內(nèi)容概要

本書是普通高等教育“十一五”田家級規(guī)劃教材。    本書第一版于2004年出版，第二版在延續(xù)第一版編寫風(fēng)格的基礎(chǔ)上，為更好地適應(yīng)教學(xué)改革需求，考慮電子商務(wù)技術(shù)的發(fā)展，根據(jù)廣大讀者使用的反饋和作者多年講授該課程的教學(xué)經(jīng)驗，在保持第一版教材編寫風(fēng)格的基礎(chǔ)上，對各章節(jié)的內(nèi)容、結(jié)構(gòu)等進(jìn)行了修訂、調(diào)整、完善和補(bǔ)充。全書共14章，主要內(nèi)容包括：電子商務(wù)的基本概念、電子商務(wù)的技術(shù)基礎(chǔ)、電子商務(wù)模式、B28電子商務(wù)、電子支付系統(tǒng)、電子商務(wù)安全、電子商務(wù)定價、網(wǎng)絡(luò)營銷、電子商務(wù)法律問題、電子物流、建設(shè)成功的網(wǎng)上企業(yè)、建立電子商務(wù)應(yīng)用以及案例分析等。本書內(nèi)容覆蓋了當(dāng)今電子商務(wù)技術(shù)的各個方面，并力求體現(xiàn)電子商務(wù)的最新發(fā)展。    本書所有內(nèi)容均取材于最近幾年國外出版的原版教材和互聯(lián)網(wǎng)，內(nèi)容新穎，系統(tǒng)性強(qiáng)。每一章都圍繞一個主題，配有學(xué)習(xí)指導(dǎo)、詳細(xì)注釋和參考譯文以及精心安排的練習(xí)，可以使學(xué)生很快掌握課文要點(diǎn)。每章還介紹一個專業(yè)英語學(xué)習(xí)專題，幫助讀者掌握專業(yè)英語的閱讀、翻譯和寫作技巧。    本書既可作為高等院校電子商務(wù)及相關(guān)專業(yè)電子商務(wù)專業(yè)英語教材，也可用作管理與技術(shù)人員了解并學(xué)習(xí)電子商務(wù)知識的參考書。

書籍目錄

序第二版前言第一版前言Chapter 1 Introduction to E-Commeme  學(xué)習(xí)指導(dǎo)  1.1  Introduction  1.2 Electronic Commerce：The Second Wave  1.3 Business Models，Revenue Models and Business Processes  1.4 Economic Forces and Electronic Commerce  1.5 Identifying Electronic Commerce Opportunities  1.6 International Nature of Electronic Commerce  Reading Material——Benefits of EC  科技英語的特點(diǎn)  ExercisesChapter 2 The Internet and World Wide Web：E.Commeme Infrastructure-  學(xué)習(xí)指導(dǎo)  2.1 The Internet：Technology Background  2.2 The Intemet Today  2.3 Internet Il：The Future Infrastructure  2.4 The Wodd Wide Web  Reading Material——The Intemet and The  Web：Features  英語專業(yè)詞匯的構(gòu)成  ExercisesChapter 3 E.Business Models  學(xué)習(xí)指導(dǎo)  3.1 Introduction  3.2 Storefront Model  3.3 Auction Model  3.4 Portal Model  3.5 Dynamic Pricing Models  3.6 82B Exchange  3.7 82B Service Providers  3.8 0nline Trading and Lending Models  3.9 Getting a Loan Online  3.10 Recruiting on the W曲  3.11 Online News Services  3.12 0nline Travel Services  3.13  0nline Entertainment  3.14 0nline Automotive Sites  3.15 Energy Online  3.16 Selling Brainpower  3.17 0nline Art Dealers  3.18 E-Learnin9  3.19 Click.and—Mortar Businesses  數(shù)學(xué)公式的讀法(Pronunciation ofmathematical expressions)  ExercisesChapter 4 Business-to-Business ElectronicCommerce  學(xué)習(xí)指導(dǎo)  4.1  Introduction  4.2  Cost Efficiencies from Automation of Transactions  4.3 Economic Efficiency Gains from Intermediation in B2B E—Commerce  4.4 Market Structure and Ownership of B2B Intermediaries  4.5 Effects of E—commerce on the Organization ofFirms  4.6 Conclusion  ……Chapter 5 Electronic Payment SystemsChapter 6 E-Commerce SecurityChapter 7 PricingChapter 8 Intemet MarkefingChapter 9 Legal lssues of E-CommerceChapter 10 E-LogisticsChapter 11 Introduction to M-Business ApplicationsChapter 12 Launching a Successful Online Business and EC ProjectsChapter 13 Building E-Commerce Applications and InfrastructureChapter 14 Case Study of E-Commerce參考文獻(xiàn)及網(wǎng)站

章節(jié)摘錄

In the period from 2000 to 2003, many industry observers were writing obituaries for electronic commerce. Just as the unreasonable expectations for immediate success fueled the high expectations during the boom years, overly gloomy news reports colored perceptions during this time. Beginning in 2003, with the general economy still in the doldrums, electronic commerce began to show signs of new life. Companies that had survived the downturn were not only seeing growth in sales again, but many of them were showing profits. Although the rapid expansion and high levels of investment of the boom years are not likely to be repeated, the second wave of electronic commerce is well under way. This section defines electronic commerce and describes how it is growing once again in its second wave.1.2.1  Electronic Commerce and Electronic BusinessTo many people, the term "electronic commerce" means shopping on the part of the Internet called the World Wide Web （the Web）. However, electronic commerce （or e-commerce） also includes many other activities, such as businesses trading with other businesses and internal processes that companies use to support their buying, selling, hiring, planning, and other activities. Some people use the term electronic business （or e-business） when they are talking about electronic commerce in this broader sense. For example, IBM defines electronic business as "the transformation of key business processes through the use of Internet technologies". Most people use the terms "electronic commerce" and "electronic business" interchangeably. In this book, the term electronic commerce （or e-commerce） is used in its broadest sense and includes all business activities that use Internet technologies. Internet technologies include the Internet, the World Wide Web, and other technologies such as wireless transmissions on mobile telephones or personal digital assistants （PDAs）. Companies that operate only online are often called dot-com or pure dot-com businesses to distinguish them from companies that operate in physical locations （solely or together with online operations）.1.2.2 Categories of Electronic CommerceSome people find it useful to categorize electronic commerce by the types of entities participating in the transactions or business processes. The five general electronic commerce categories are business-to-consumer, bnsiness-to-business,  business  processes, consumer-to-consumer,  and business-to-government. The three categories that are most commonly used are:Consumer shopping on the Web, often called business-to-consumer （or B2C）.Transactions conducted between businesses on the Web, often called business-to-business （or B2B）.Transactions and business processes in which companies, governments, and other organizations use Internet technologies to support selling and purchasing activities.

編輯推薦

《電子商務(wù)專業(yè)英語(第2版)》特色：用英語編寫的電子商務(wù)技術(shù)教材，適合雙語教學(xué)貫徹專業(yè)知識的系統(tǒng)性與內(nèi)容新穎性統(tǒng)一的原則注重教材的可讀性與知識性的統(tǒng)一，課文專業(yè)性強(qiáng)、難度適中結(jié)合我國實(shí)際，增加了有關(guān)國內(nèi)電子商務(wù)發(fā)展和典型案例等內(nèi)容針對中國學(xué)生特點(diǎn)，增加了科技論文英文寫作、商務(wù)英文信函寫作、構(gòu)詞法、閱讀難點(diǎn)分析等專題，指導(dǎo)學(xué)生切實(shí)掌握專業(yè)英語技能注重專業(yè)技能培養(yǎng)，每章配有一定的創(chuàng)新性實(shí)踐作業(yè)，引導(dǎo)學(xué)生查閱最新的文獻(xiàn)資料，掌握學(xué)科前沿；正確運(yùn)用專業(yè)知識，進(jìn)行分析案例、設(shè)計電子商務(wù)策略等提供課程PPT電予教案和課文譯文，方便教學(xué)

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