劍橋國(guó)際商務(wù)英語(yǔ)

內(nèi)容概要

全書(shū)共設(shè)15個(gè)單元，對(duì)學(xué)生用書(shū)中的每一個(gè)單元的課程都進(jìn)行了具體詳細(xì)的講解，提供必要的商務(wù)背景知識(shí)和教程中每一單元的語(yǔ)音部分的文字材料及答案。因此，該書(shū)十分有助于教師教學(xué)和學(xué)生自學(xué)。

書(shū)籍目錄

ThanksIntroduction1 Face to face   basic skills and techniques for talking to people in business situations;2 Letters,faxes and memos   Basic skills and techniques for business correspondence;3 On the phone   Basic skills and techniques for using the telephone in business;4 Summaries,note,reports   Basic skills and techniques for writing reports,making notes,summarizing and    taking notes of conversations in business;5 Working together   Talking about where you work,employment policy,a company’s   activities,organization and  history6 International trade   Ｏrdering and supplying goods or services;answering and making enquries,making   offers,placing and acknowledging orders;7 Money matters   Methods of payment,cash flow,invoicing,dealing with non-payment problems;8 Dealing with problems   Complaining and apologizing,delivery and after-sales problems;9 Visitors and travellers   Looking after foreign visitors and traveling on business;hotels,restaurants,small   talk,telling Stories;10 Marketing   Marketing a product,market research,promotion and advertising;11 Meetings 　Taking part in formal and informal meeting,one-to-one meeting and larger group   meetings;12 Processes and operations   Explaining and describing operations,giving instructions;13 Jobs and careers   Applying for jobs and seeking promotion,participating interviews;14 Sales and negotiation   Selling and buying products,negotiating face-to-face and on the phone;15 A special project　  A simulation,revising many of the skills and situations in the course;

媒體關(guān)注與評(píng)論

　　盡管我們可以把一些詞匯叫做“商務(wù)英語(yǔ)詞匯”，但大多數(shù)商務(wù)英語(yǔ)只是在商務(wù)背景下使用的英語(yǔ)，其實(shí)它并不是什么特別的語(yǔ)言。每個(gè)行業(yè)（在一定程度上，每個(gè)公司甚至每個(gè)部分）都使用一些“行話”，這套書(shū)里不可能包括所有這些專門(mén)術(shù)語(yǔ)。在這套書(shū)中我們提供了大量的商務(wù)背景和商務(wù)情景，您可以用此來(lái)練習(xí)和提高英語(yǔ)溝通技能，使您在商務(wù)活動(dòng)中更自信、更流利、也更準(zhǔn)確。

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