商業(yè)書信

內(nèi)容概要

《商業(yè)書信》是應(yīng)對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)和中央人民廣播電臺(tái)聯(lián)合舉辦的《廣播函授國(guó)際商業(yè)英語(yǔ)課程》的需要，受對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)繼續(xù)教育學(xué)院的委托而編寫的。
    這本教材共45課，涉及久貿(mào)業(yè)務(wù)的詢盤、發(fā)盤、還盤、接受、付款、裝運(yùn)、索賠等基本業(yè)務(wù)環(huán)節(jié)，選材力求實(shí)用，文字力求規(guī)范、簡(jiǎn)練習(xí)。為幫助自學(xué)，教材還有四個(gè)附件：銷售確認(rèn)書、食用證樣例、練習(xí)參考答案和課文參考譯文等。

書籍目錄

Lesson 1  Communication and BusinessLesson 2  Letter——A Common Communication MediumLesson 3  Business Letter-WritingLesson 4  Clarity，Conciseness，CourtesyLesson 5  Structure of Business LetterLesson 6  Letter StylesLesson 7  Seeling Friends through the BankLesson 8  Seeling Friends through chamber of commerceLesson 9  Credit InquiryLesson 10  Reply to Credit InquiryLesson 11  Trade ReferenceLesson 12  Credit InformationLesson 13  A Letter to a japanese ExporterLesson 14  A reply to the Letter in Lesson ThirteenLesson 15  Asking for CataloguesLesson 16  Sending Catalogue and Price ListLesson 17  A Specific SamplesLesson 18  Sending SamplesLesson 19  An Offer Without EngagementLesson 20  A Firm OfferLesson 21  Proforma InvoiceLesson 22  Goods (Supplied)on ApprovalLesson 23  An OrderLesson 24  Acknowledging an OrderLesson 25  Selling Substitutes……Appendix I A Sles ConfirmationAppendix II A Letter of CreditAppendix III  Key to ExercisesAppendix IV Chinese Versions of the Texts

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