實用外經(jīng)貿(mào)英語教程

內(nèi)容概要

本書由兩大部分組成。第一部分16個單元，為外貿(mào)英語文章
精選，內(nèi)容包括國際貿(mào)易理論、進(jìn)出口業(yè)務(wù)、國際貿(mào)易金融、國際經(jīng)
濟(jì)技術(shù)合作、國際市場營銷及國際商法等。第二部分為外貿(mào)函電
與會話，內(nèi)容包括進(jìn)出口全部程序的各主要環(huán)節(jié)，共分7個單元。
本書為高等院校外經(jīng)貿(mào)專業(yè)的專業(yè)英語教程，適用于大專院
校主修或輔修外經(jīng)貿(mào)專業(yè)的學(xué)生，也可供社會辦學(xué)及有中等以上
英語水平的社會各界人士自學(xué)使用。

書籍目錄

PART ONE
Unit One
Text: Primary Secondary and Tertiary Production
Unit Two
Text: Division of Labor and Gains from Specialization
Unit Three
Text: Free Trade Areas and Common Markets
Unit Four
Text: GATT
Unit Five
Text: Import and Export
Unit Six
Text: New Forms of International Trade
Unit Seven
Text: Compensation Trade in China
Unit Eight
Text: Joint Venture
Unit Nine
Text: Finance of International Trade
Unit Ten
Text: Transport
Unit Eleven
Text: Marketing Management Philosophies
Unit Twelve
Text: Advertising and Marketing
Unit Thirteen
Text: Selecting Target Markets
Unit Fourteen
Text: The Seller's Warranties to the Buyer
Unit Fifteen
Text: Principles of Damages
Unit Sixteen
Text: Multinational Corporation
PART TWO
Unit One
Establishing Business Relations
Unit Two
Inquiries
Unit Three
Offer and Acceptance
Unit Four
Payment
Unit Five
Packing and Shipment
Unit Six
Insurance
Unit Seven
Complaints and Claims
Key to Exercises

圖書封面

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